Course Beginning : Expectation from the course online survey form

Course End: Feedback Survey on the achievement

Course Structure:

● Session Length: 1.5-2 hours

● Total Sessions: 30
● Content Mix: 80% practical exercises, case studies, and skill development, 20%
technical knowledge

Course Outline:

Module 1: Introduction to Digital Careers (3 hours)

● The digital landscape and its impact on job markets: Explore the diverse
career opportunities in various digital sectors.
● Identifying your digital strengths and interests: Self-assessment exercises to
help students discover their digital fit.
● Crafting a personal brand for the digital world: Building a strong online
presence that attracts potential employers.

Module 2: Mastering Essential Digital Skills (4 hours)

● Data analysis and visualization: Understand basic data concepts and use tools
like Google Sheets and Excel to organize and interpret data.
● Content creation and storytelling: Learn different content formats (articles,
videos, infographics) and techniques to engage audiences.
● Social media management: Set up and manage social media profiles for
professional use.

Module 3: Digital Marketing for Employability (7 hours)

● LinkedIn as a job-search tool: Leverage LinkedIn for networking, job research,

and building professional connections.
● Creating an impactful online portfolio: Showcase skills and achievements
through digital platforms like websites, social media, or online portfolios.
● Crafting targeted job applications and resumes: Optimize resumes and cover
letters for digital submission and applicant tracking systems.
● Freelancers : scope and how to get starter
Module 4: Practical Digital Tools and Techniques (8 hours)

● Data Scraping tool: Building data list, and reach out to HR, company owners
● Website building and analytics: Introduction to website building platforms (e.g.,
Wix, WordPress) and basic website analytics.
● Graphic design fundamentals: Create compelling visuals using online tools like
Canva.
● Search engine optimization (SEO) basics: Optimize online profiles and content
for better search engine visibility.

Module 5: Putting it all Together: Project and Presentations (4 hours)

● Individual project: Choose a specific digital skill or platform and build a project
showcasing your learning and application.
● Group presentation: Collaborate on a case study, presenting a digital marketing
strategy for a real-world company or career role.

Module 6: AI Module Introduction & What's included (4 hours)

● What is Prompt Engineering
● Need of an hour to develop skills to use AI
● Different AI Platforms to Use, Gemini (Bard), ChatGPT, Otter.ai
● Data visualisation and creating data sets using AI
● Making data-driven decisions for any fields campaigns
● Use of AI anywhere and everywhere

Revisions based on your inputs:

● Open to all MBA students: Tailored examples and case studies are presented
relevant to diverse career paths.
● Reduced technical focus: Focuses on practical skills and application rather
than in-depth technical knowledge.
● Career-oriented objectives: Course activities directly link to digital career
development and employability in general
● Personal branding emphasis: Develops students' online presence and
personal brand through practical exercises.
● Active learning through projects: Promotes hands-on learning and skill
development through individual and group projects.