Market Your Content

Project 2: Market your Content

Exploring Blog & Social Content
MarketingObjective
Udacity aims to acquire blog followers in May 2020
KPI
KPI for Udacity Digital Marketing Nano Degree is the number of blog followers
gained in May 2020
 Target Persona

Target Persona
Background & Demographics
HAMMAD
Needs
IDENTIFY MY ABILITIES
1.
1. MALE SHAKE AND SKILLS
2. 31 YEARS 2. CREATING NEW JOB
3. MASTERS DEGREE OPPERTUNITIES
4. WORKS IN PHARMA INDUSTRY 3. WORKING ON REAL
5. $69000 PER ANNUM TIME OROJECTS.

Hobbies Goals
Barriers
1.
1. GAMING TO BE AN EXPERT IN 1. TIME RESTRICTIONS
2. BLOGGING MARKETING 2. LACK OF CLASSROOM
3. SWIMMING TO START MY OWN INTERACTION
2.
4. MUSIC BUSINESS
 THEME
s the
Why did elect
you digital marketing nanodegree program?
FRAMEWORK
SCQA framework
FRAMEWORK
SITUATION

Pixar framework
COMPLICATION
avaliable
on the market.
QUESTION
Muaaz
How will
find the right course for him?
Once there was a boy Hammad Shake who wanted to be business person.
ANSWER
Everyday he went to the market to sell anything thing he could get his hands on.
Finallymuaaz
found the right course udacity
which nanodegree which provides
is digital markrttng an
oppertunity
campaigns that will provide him real time experticence
working oppertunities too.

Until one day his family told him to study medicine and get a job.
He never gave up on his dream.
Scrolling social media after coming from the job he hated.
He saw an• add Why
of Udacity Digital Marketing Nano Degree
•
Because of that he join this program.
Until finally he became a digital marketer.

SCQA
• also called the Pyramid Principle
• Pixar Framework
Ever since then he known not only as a pharmacist but also digital marketer.
Why do I choose DMND by Udacity? .

• Learn from the most experienced instructors in world.

• Running live campaigns gives real world working experience.

• Partnership with Google, Facebook, Hootsuite,MOZ etc.

• Teaches from beginner to expert level.

THE BLOG POST ON BLOGSPOT.COM
The reason for me to choose Digital Marketing Nanodegree,
Summary
• Facebook –on this channel I have a diverse network. So this can create awareness
among many of them about the content. I can have an understanding about the how
many people have got an awareness about the content features like “Share” and “like”.

• Twitter –this channel has got a strong platform

to share the content

• Linkedin–this channel has got all my professional network. That can

deliver the content to a particular relevant crowd.
Facebook Post
Twitter Post
LinkedIn Post
Extra Credit: Post Online & Share Your Results
Platform Traffic Likes Shares Comments Notes

Blog Medium 59 5 12

Social Facebook 170 14 130

Platform

Social Twitter 19 3 7 My twitter account is new so

Platform i have only very few
friends. I will increase the
amount of friends in few
days.

Social LinkedIn 15 2 5 This is a new account and

Platform I have only very few
friends. I will increase the
amount of friends in few
days.
Extra Credit: Analysis

What would you do differently based on your results?

I will expand my social network among all the channels to reach more because sky is not the limit

What other topics might you feature on your blog and in social?

“My learning experience with UDACITY”