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  • p2 Market Your Content

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    Amr Fawzy
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    The document outlines steps for a marketing campaign to obtain 100 new blog followers by the end of March 2021. It includes defining a target persona, writing a blog post, and crafting social media posts. The blog post topic is about why the target persona decided to enroll in a digital marketing program called EGFWD DMND. Social media platforms chosen to promote the blog are Facebook, LinkedIn, and Twitter. The document also includes an extra credit section to put the social media plan into action and report results.

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    p2-market-your-content (3).pptx

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    The document outlines steps for a marketing campaign to obtain 100 new blog followers by the end of March 2021. It includes defining a target persona, writing a blog post, and crafting social media posts. The blog post topic is about why the target persona decided to enroll in a digital marketing program called EGFWD DMND. Social media platforms chosen to promote the blog are Facebook, LinkedIn, and Twitter. The document also includes an extra credit section to put the social media plan into action and report results.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    79 views21 pages

    p2 Market Your Content

    Uploaded by

    Amr Fawzy
    The document outlines steps for a marketing campaign to obtain 100 new blog followers by the end of March 2021. It includes defining a target persona, writing a blog post, and crafting social media posts. The blog post topic is about why the target persona decided to enroll in a digital marketing program called EGFWD DMND. Social media platforms chosen to promote the blog are Facebook, LinkedIn, and Twitter. The document also includes an extra credit section to put the social media plan into action and report results.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    Step 1

    Getting Started
    Marketing Objective

    Obtain new 100 Blog follower by end of march 2021


    KPI

    Number of Blog Followers


    Target Persona

    Background and Target Persona


    Needs
    Demographics Name

    Female
    26 Years old
    Graduated Real World Skills
    Low-Medium Income Soha Fawzy 3-6 Months course
    Single Flexible schedule
    Lives in Cairo

    Hobbies Goals Barriers

    Finding Freelancing Small budget


    Travel
    job Busy daily schedule
    Social networking
    Possibility of work Unrecognized online
    Reading resources
    remotely
    Firness
    Good income
    Step 2
    Write a Blog Post
    What is the theme and framework of
    your blog post?

    Theme :
    ● Why I decided to enroll in EGYFWD DMND?

    Framework:
    ● Pixar
    Write a blog post, with the theme
    you’ve chosen from the options
    above, in the space provided below.

    Why I think digital marketing - with EGFWD-


    Udacity in particular - is awesome! ...and how I
    came to think that. Starting with my personal
    struggle to find something to do with my life and
    how I finally did. Including the resources I used to
    do so and how anyone can.
    Blog used : Blogger.com

    http://bit.ly/39nHyuQ
    Blog Post

    Why I think digital marketing - with EGFWD-Udacity in


    particular - is awesome! ...and how I came to think that.
    Starting with my personal struggle to find something to do
    with my life and how I finally did. Including the resources I
    used to do so and how anyone can.
    Blog Post

    After Graduation from Faculty of engineering, I started


    Exploring the opportunities in the job Market.
    It was so hard with 100 million people in the country with
    high unemployment rate.
    I started searching for routine works, but it didn`t satisfy
    my passion for learning.
    Blog Post

    until I found out that i am having the same daily routine


    doing the repeated job day by day.
    then one day i found out the announcement of the
    Egyptian program for digital marketing Nano degree
    scholarship with Udacity EGFWD - DMND - Udacity.
    Blog Post

    i found my passion in exploring new areas of interest,


    measuring the reaction of people, using data analytics in
    gaining money.
    it was the change day, the day i started learning more,
    exploring the different techniques.
    the learning journey was amazing.
    Blog Post

    I found out that digital marketing is not only a passion, it is


    also a start for Freelancing journey.  
    Step 3
    Craft Social Media
    Posts
    Summary

    Chosen social media platforms:


    1- Facebook
    As most of the target persona may use Facebook it
    would be great to deliver the message in the right way
    of communication

    2- LinkedIn
    As most of the target persona may use LinkedIn for job
    searching and building business connections it would be
    great to deliver the message in the channel of
    professional social media

    3- Twitter
    As some of the target persona might find inspiring
    stories on twitter it can bring more followers to the blog
    by inspiring story.
    Platform 1 Facebook
    Platform 2 LinkedIn
    Platform 3 Twitter
    Extra Credit
    Extra Credit: Post Online &
    Share Your Results
    Put your social media plan to action and promote your blog on
    the platforms you chose. Share your results in the table below.

    Platform Traffic Likes Shares Comments Notes

    Blog

    Social
    Platform

    Social
    Platform

    Social
    Platform
    Extra Credit: Analysis

    What would you do differently based on your results?

    What other topics might you feature on your blog and in


    social?

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