Category Item How to Find?

Business Domain URL Manual

Business Business name Manual
Business Age of domain (years) SEO Quake Plugin
Business Value proposition About page
Business Number of employees LinkedIn Page
Content Blog URL Manual
Are they actively creating content on their
Content Check their blog
blog?
Content Overall Quality of content Manual review
Content How many blog posts per month(Past year) Google Search
Content Avg # of images in articles SEO Page Analyzer
Content Are they embedding video in articles? Manual
Top traffic Content pages (1) *filter for blog
Content SEM Rush
url
Top traffic Content pages (2) *filter for blog
Content SEM Rush
url
Top traffic Content pages (3) *filter for blog
Content SEM Rush
url
How many shares past year top 3 pieces of
Content Ahrefs
content
How many (1) shares past year top 3 pieces of
Content Ahrefs
content
How (2) shares past year top 3 pieces of
many
Content Ahrefs
content (3)
Content How many words on their product pages? SEO Book
How is their OnPage SEO (Htags, links,
Content SEO Page Analyzer
images, etc)
Content Avg # of words per article SEO Book
What type of content is getting the most
Content Ahrefs
shares
Content Average # of ref. domains to content pages Ahrefs
eCommerce What shipping offers do they have? Review product pages
Top traffic eCommerce pages (1)
eCommerce SEM Rush
*excluding homepage? pages (2)
Top traffic eCommerce
eCommerce SEM Rush
*excluding homepage? pages (3)
Top traffic eCommerce
eCommerce SEM Rush
*excluding homepage?
eCommerce Do we offer the same products/services? Manual
How do similar products compare in
eCommerce Manual
pricing?
eCommerce Schema markup on their product pages? Manual
Lead Gen Is there an email opt-in on the site? Manual
Lead Gen What is their opt-in offer? Manual
Lead Gen Targeted landing pages based on keywords? Manual
Local Local ranking for main keyword Manual
Local Number of reviews Manual
Local Number of images Manual
Local Local press coverage? Manual
Local Quality citations present? Manual
Local Optimized local landing pages on site? Manual
PPC Ads traffic SEM Rush
PPC Ads traffic cost SEM Rush
 PPC Display ads (amount) SEM Rush
SEO Domain Authority Moz Bar
SEO SE traffic SEM Rush
SEO SE traffic cost SEM Rush
SEO Top 3 pages from organic traffic SEM Rush
SEO What is there overall SEO score? Small SEO Tools
SEO # of referring domains Ahrefs
SEO Link velocity (Nositewide last 60 days) Ahrefs
SEO URL Rating Ahrefs
SEO Number of KWs ranking in top 8 positions SEM Rush
SEO Pages indexed site:domain.com
SEO Branded search volume Ahrefs
Social Facebook URL Manual
Social Facebook fans Manual
Take top their
Social Facebook updates per month Manual
latest Tweets
Social Facebook Engagement on posts? and Manual
calculate:
Social Are they creating Facebook videos # of Manual
Social Avg # of views on Facebook videos Manual
engagements
Social Twitter URL per Tweets
Manual/ # of
followers
Social Twitter followers Manual
Social Twitter updates per month engagements
Manual =
likes + ReTweets
Social YouTube URL Manual
+ Replies
Social How many videos do they have Manual
Social How many subscibers Manual
How many YouTube videos with over 100
Social Manual
views
Social YouTube updates per month Manual
Social Instagram URL Manual
Social Instagram followers Manual
Social Avg likes on image post Manual
Social Avg views on video posts Manual
CLIENT Site COMPETITOR #1
COMPETITOR #2 COMPETITOR #3
 Item
Competition
Business
Content
Lead gen
eCommerce
PPC
SEO
Social
the competitor to take into account and with which we should Expanded Insights
benchmark.
-- Even being thecompetitor
The strongest strongest, in
wethis
have clear
field competitive advantages
is undoubtedly "" Triangl "" over them,
who, not being onebusiness
only for of thembutkey, thefor
also shipments.
resourcesThey send
(50 emplo
everything
the from Hong Kong so the disadvantage is clear to send in Mexico, both for time and cost.
thatmarketmay begiant.
relevant to the target audience.
-- A The rest offact
curious the is that both Triangl
competitors DO NOT andcarry
Zingara do not
out any show
type their value
of content proposition
marketing exceptonthe
thepublications
web (there isin not
RRSSan about us for ex
-- Even
Tacticsso,are
theused
content generated
as popups withby Marle Swimwear
discount coupons toisget
notemails
good enough to rank in TOFU keywords (top of the funnel) in topi
-- The most expensive stores without a doubt are Amaiò
In addition, Marle Swimwear and Triangl have a live chat that and Zingara, havingtoaverage
also serves captureprices
emailsper product of 3500 MXN, the chea
would be Triangl with an average price of 1600 MXN, Marle would be approx. in the 2000 MXN per product. I think it's a goo
Limiting
- It is the ourselves
domain that to MX, none
has the of theAuthority
highest 4 players(65
is doing
TrianglPPC
// 1campaigns,
Marle) not even branded searches.
- They actively work on the link-building since they have generated 449 backlinks in the last 60 days and have a link: domain
-12Mainly twobe
(it would social networks
optimal to haveareit used:
around Facebook
10) and Instagram, the latter being the most powerful because of two key factors
- The use of videos on FB by Triangl and Zingara stands out with an average of 8,000 views
rs: age segment of the target audience and the very visual component of the product and the lifestyle that surrounds it.
Status Owner Item
Instructions Notes / Link