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Interior Design

Business Plan
B2B | B2C | D2C
Table of contents
01 02 03
Business overview Market analysis Marketing plan

04 05 06
Management plan Operating plan Financial plan
Mission
statement
Our company
01
Business
overview
B2C
At Home Group | Pepperfry
Urban Ladder | Flipspaces Design Labs
RentoMojo | Stokers | HomeLane
American Furniture Warehouse
B2B
www.archiexpo.com (Virtual B2B Model)
www.infra.market (Hybrid Model)
Multiple players (Add to Enquiry Model)
Market trends
Pepperfry - 8%]
8% Traffic from B2B
Customers

Woodenstreet
Second Largest B2C
player

B2C Ecommerce
5 L Customers per Month
Problem
Quality Assurance, Project Delivery,
Price Escalation, Credit cycle,
Warehousing

Solution
B2B Discovery platform, APAC
solution, Quality Assurance and
Competitive Pricing.
Main competitors

Tolexo Msupply Power2sme


Indiamart B2B ecommerce B2B Market Place for Selective B2B ecommerce
platform (Closed) Construction / Interior
Designers (Closed Down)
Them Us
DezignUp – Design Community & Marketplace We can aspire to become
Dwll.in – Curated online Network of interior Designers selective category leaders in B2B
YoFloor – Mobile & Virtual Reality Platform for ID & & B2C domains
Consumers
Our roadmap
Industry Indicators

● 50k Interior Designers


● 10 M + customers buying online
● 2 L Architect

And the most important thing: Ikea India


online store has crossed 50 Cr annual revenue.
02
Market
analysis
Online Target Audience
Gender Profession
Female
60% 40%
Male

Age Needs
26-35 Quality in competetive price

36-45
46-55
Market size

South India
25%
Hyderabad, Bangalore
50% North India
Delhi, Noida,
Lucknow,
35% Chandigarh
West India
Mumbai,
12,980
Home and Décor online orders in 21-22
Online Market share
19%
Modular
43%
Furniture
36%
Accessories
Competitor analysis

Description B2C B2B

Quality / Price
Ikea Competitive

Pepperfry Aggregator Model

Urban ladder Inventory Model


03
Marketing
plan
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