Top of the Funnel Example – Video takes the Lead

© UM 2013 Hershey | 4 November 2013

Top of the Funnel Example – UGC videos - Ad Hook is essential to build curiosity for videos

Click to Play video

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End Slate – Having a brand search bar to build direct traffic in long run in vidoes

Click to Play video

© UM 2013 Hershey | 4 November 2013

Suspire Brand Introduction - Carousel communicating Brands and Suspire Benefits

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 Top of the Funnel - Stories (New Launches and One Category Focus Only)

Minimal Text and visible font size to make it more catchy for user to click
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 Mid of the Funnel Example – Give them the Nudge to Transact

Communicating Why to Wait – to give nudge to people who have still not transacted but only visited our
© UM 2013 Hershey | 4 November 2013
site. A Flat % Discount with Addnl Discount does the trick
 Bottom of the Funnel Example – Sound Exclusive with one Product at a time only

Use of Reviews and communicating Exclusivity – Only for You, Hey You
© UM 2013 Hershey | 4 November 2013
 Bottom of the Funnel Example – Members only Deal

A Redeem Offer to push for another transaction

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Social Proof – Can be used for Top and Mid Funnel

© UM 2013 Hershey | 4 November 2013

 Ratio to be made in – 1:1, 4:5, 16:9, 9:16 – Across Top, Mid and Bottom Funnel

16:9 1:1 4:5 9:16

Ratio to be made in – 1:1, 4:5, 16:9, 9:16 – Across Top, Mid and Bottom Funnel
© UM 2013 Hershey | 4 November 2013