ISCEA PTAK PRIZE

Global Supply Chain Case Competition 2017

For Bangladeshi Students and Young Professionals

PROLOGUE

When people talk about the "Asian Tigers," they're typically referring to Hong Kong, Singapore, South Korea
and Taiwan. The four countries experienced rapid growth between the 1960s and 1990s.

But now there's another country that should come to mind: Bangladesh.

The Bangladesh economy has been one of the top performers in Asia over the past decade, averaging
annual growth of more than 6%. Much like Hong Kong, Singapore, South Korea and Taiwan during the
industrialization of their economies, most of of the growth that Bangladesh has experienced has come from
garment exports, which the CIA World Factbook says accounts for more than 80% of its exports.

In a note sent out to clients on Monday, Gareth Leather and Krystal Tan, Asia economists at Capital
Economics, wrote that Bangladesh has picked up about two-thirds of China's low-end manufacturing
market share in Europe.

But if Bangladesh is to reach the government's ambitious growth target of 8% a year by 2020, "it is essential
that it starts to diversify out of the garment trade into other sectors, such as electronics and other
consumer durables, where there is more scope to add value."

In order to diversify out of the garment trade, Bangladesh must do two things, according to Leather and
Tan: Improve its infrastructure and investment climate.

Poor infrastructure makes it difficult to transport goods across the country. Additionally, more than 20% of
the population of more than 156 million (about 31 million) aren't connected to the power grid, and
companies often have to use their own back-up power generators because of the high susceptibility to
blackouts.

Those factors, combined with high levels of corruption, make Bangladesh one of the hardest places in the
world to conduct business. According to Capital Economics, "more needs to be done on reducing
corruption, simplifying customs procedures, making land acquisition easier, improving private sector
companies’ access to credit and making the security situation more stable."

Source : https://www.weforum.org/agenda/2017/04/bangladesh-could-be-a-new-asian-tiger-heres-why

WEF President Klaus Schwab advised PM Hasina during his meeting with her on Tuesday to go for
'branding' Bangladesh in order to attract global investment.

Source: http://bdnews24.com/bangladesh/2017/01/19/brand-bangladesh-on-world-stage-in-
davos-world-economic-forum
THE TASK

Explore the benefits of establishing a “Ministry of Supply Chain Management” in Bangladesh and
suggest how such ministry can contribute in building required supply chain capabilities that are
necessary to deliver Bangladesh’s brand promise as the “New Asian Tiger”.

Hint: The Ministry of Supply Chain Management can put out its plans to work around enhancing
supply chain capabilities of Bangladesh in the 6 core drivers of supply chain performance:
Facilities, Inventory, Transportation, Information, Sourcing and Pricing.

SUBMISSION GUIDELINES

Following are some of the probable judgment criteria against which your work will be evaluated.

  Knowledge of Supply Chain Management

  Innovativeness
  Feasibility of the plan
  Rationale for the project
  Impact of such proposal
 Case Presentation Style

Case Submission:

 A cover page will be provided by ISCEA Bangladesh. Every team must use that cover page.

 The case solution MUST not exceed 2000 words (annexure excluded).

Materials to be submitted:

 Hard copy of the case at the Mind Mapper office

 Soft copy of the case (.pdf) at ptakprize@iscea-bangladesh.com

Submission deadline is on 21 May, 2017

ISCEA Bangladesh, House # 210 (2nd Floor), Road # 13, Mohakhali DOHS, Dhaka-1206.
Phone: 9833180, Mob.: 01790443300, 01790443311
Email: ptakprize@iscea-bangladesh.com, Web: www.iscea-bangladesh.com