Introduction:

The aim of this report is to propose a strategic plan with recommended actions and a
time frame to present to the board of directors, in order to accomplish the following:
1. Design / Restructure the organisation’s value chain for better efficiency.
2. Expand their business internationally – Potential locations, Strategic business
functions, and expected time frame.
3. Maintain the Environment, Sustainability, Governance (ESG) index as a top
priority.
The organisation’s ultimate objective is to improve their shareholders’ dividend and
their stakeholders’ satisfaction.

The structure of the report will be:

Globalization.
Value chain.
Corporate social responsibility (C.S.R).
Foreign Direct Investment (FDI).
Strategy.
Case study.

The case study in this report will be on BYD AUTOMOTIVE COMPANY.

(bydglobal.com,2022)

BYD Auto was founded in 2003, Shenzhen, China. It has a parent organization
named
BYD COMPANY. (byd.co.nz,2022)
The core business of BYD Auto is the manufacturing of passenger battery electric
vehicles (BEVs) and plug-in Hybrid electric vehicles (PHEVS) collectively known as
BYD has steered the Chinese automakers onto global stage, positioning it as a
formidable contender poised to outpaced even Tesla in the sales of fully electric
cars.(nasdaq.com,2024)
The total number of staff in BYD are 570,000 people. (statista.com,2022)
The HQ of the company are in Shenzhen, China. The same place where the
company was founded. (byd.com,2022)
For nine consecutive years, BYD has held first place for NEV sales in China, and its
new energy vehicle footprint can be found in more than 400 cities, across over 70
countries and regions around the world. It is also operating in more than 20 countries
and over 100 cities across Europe(byd.com,2022).

The one-millionth car, the Han EV, rolled off the production line
(bydeurope.com,2021)

Globalization:
Globalization is the process in which world appears converging economically,
politically and culturally. Globalization is seen as fundamental change where national
borders become irrelevant a process accelerated by development in information
communication technology. It is considered really dominant force in modern
business. Many global organisations use different global markets for producing
goods and services, labour is sources from different location in the world and using
different global sources for raw material and components. In last 20 years it’s been
really common cultural exchange across the globe. (Needle and Burns, 2019, p.12)

(Needle and Burns,2019, p.2)

Globalization is something of a misnomer because most foreign trade and

investment takes place within and between four economic blocs:

• Western Europe, dominated by EU member states;

• North Atlantic Free Trade Area (NAFTA) comprising the USA, Canada, and Mexico;
• Japan; and China
A significant proportion of world trade takes place either within Western Europe and
NAFTA or between the blocs. However, much of this trade is internal: just over half
of trade in NAFTA is between the member states while 60 per cent of EU trade in
goods takes place between the member states (Eurostat 2016).
This situation is reflected in the strategies pursued by big Western and Japanese
multinational companies. These organizations focus their strategies on the bloc
where they produce. This concentration of trade in their own bloc is largely due to
the size of their markets. Globally, rich countries make up less than a fifth of the
world population but dominate in terms of the consumption of goods and services.
(Hamilton L, Webster P, 2018, p.8)

(Hamilton L, Webster P. 2018, p.9)

REFERENCE LIST:
https://www.bydauto.co.nz/news/byd-history
https://www.byd.com/eu/blog/Hello-we-are-BYD.html
https://www.statista.com/statistics/427210/employee-number-of-byd-auto-in-china/
https://bydeurope.com/article/367