equity returns.

By examining the relationship between basic signals and future changes in

earnings, you can directly test the validity of the economic intuition that underlies the original
structure of the signal.
2.4 Measurement model:

Here, the research took independent and dependent variables.

The independent variable is the investor's behavior and the dependent variable is the basic
information.

Fundamental analysis directly affects investor behavior. In this regard, if the investor is better
aware of fundamental analysis, he will benefit more from his investment.

FUNDAMENTAL ANALYSIS

SECURITIES DIVIDEND

WORKING CAPITAL ASSIST PORTFOLIO

INVESTMENT FINANCIAL STATEMENT

FUTURE EARNINGS PROFITABILITY RATIO

42
 CHAPTER-3
RESEARCH
METHODOLOGY

43
3.1 Research Objectives:

• Primary objectives:
The main purpose of this study is to evaluate individual investor patterns for
fundamental analysis.

• Secondary objectives:
• Identify the elements of the basic factors.
• Examine investor behavior patterns.
• Actions taken by investors to understand and evaluate fundamental analysis.
• To Use various fundamental analysis information available to investors to determine
pay call recognition.

3.2 Data Collection:

➢ Primary data
Questionnaire
➢ Secondary data
Web site
Reports
Literature review

3.3 Sampling Design:

➢ Sampling population
Investor

➢ Sampling unit
Ahmadabad city

➢ Sampling Element
Investor

44