Professional Documents
Culture Documents
1
7.4 Sensitivity Analysis: 11
7.5 Source of Funds: 11
7.6 Utilization of Funding: 11
Appendix A: 12
Appendix B: 12
Appendix C: 15
References: 16
The fitness center is an option for all patients and anyone in the Phoenix area to continue to
progress towards their own health goals. The proposed business plan is to provide specialized
physical therapy care and provide information on musculoskeletal function and injury prevention
to bring our patients through treatment plans with proper technique to return to function outside
of the clinic and within our fitness center. The public has full access to the fitness center as well.
The plan may include advising and working with physical therapists, personal trainers, and
physicians to progress safely and adequately.
1.2 Financing:
Active System Physical Therapy grant and the business loan will be used to contribute to
personnel, building costs, physical therapy, and fitness equipment, marketing material,
technology, and miscellaneous expenses all listed in Appendix B. The co-owners will not be
given a salary until the revenue is greater than the expenses and will not receive full salary until
deemed financially able by co-owners.
The largest expense is contracted personnel and software systems for example billing
consultants, documentation software, and software for taxes. The largest initial cost will be
equipment for the therapy and fitness portions of the clinic. As Active System Physical Therapy
grows and develops further need for various consultation or software systems will be planned
and discussed by co-owners.
2
and instruction of proper techniques to bring them to their personal goals and bring them back
to function while maintaining a high quality of life.
3
Larson Karns obtained her undergraduate degree from Central Michigan University in Clinical
Exercise Science with a double minor in Leadership and Spanish. She received her Doctor of
Physical Therapy degree from Central Michigan University as well. After graduation, she went to
Mexico for one year to teach English to school kids. When she returned to the United States,
she worked as a travel physical therapist where she went all over the country to work with many
different patient populations and diagnoses in a variety of settings. She fell in love with the state
of Arizona and has been working there for the past seven years at an outpatient orthopedic
clinic where she became an Orthopedic Clinical Specialist and a certified hand therapist.
Kate Voisard has her undergraduate degree in Kinesiology with a minor in Health Promotion
from Michigan State University. She also received her Doctorate Degree in Physical Therapy
from Central Michigan University. She has worked with patients with a variety of diagnoses, but
specializes in orthopedic cases that relate to the foot and ankle. She has a specialization
certification in the foot and ankle along with other courses taken for this region of the body.
Before working in Arizona, she practiced physical therapy in Utah which gave her the
experience of working with people who have high-impact injuries from adventurous activities.
Anna Bradley obtained her undergraduate degree in Kinesiology with a minor in exercise
physiology from Michigan State University. From there, she then went on to get her Doctorate in
Physical Therapy from Central Michigan University. Before coming to Arizona, she worked in
various outpatient clinics across the state of Michigan treating a wide range of orthopedic
conditions and is certified in blood flow restriction therapy.
Justin O’Dowd received his undergraduate degree in Clinical Exercise Science from Grand
Valley State University. Following that, he joined Central Michigan University’s physical therapy
program where he earned his Doctorate in Physical Therapy. Justin has worked with patients
with various diagnoses, but specializes in working with athletes utilizing his Certified Strength &
Conditioning Specialist certification.
Logan Reder received his Bachelor’s degree from Saginaw Valley State University with a major
in Exercise Science and a minor in Chemistry. He then continued to Central Michigan University
where he received his Doctorate in Physical Therapy. He has experience working with patients
with amputations and helping them transition into the use of a prosthetic device. He looks
forward to treating patients with a variety of orthopedic conditions.
Elliott Ledy received his Associates of Applied Arts degree from Grand Rapids Community
College, his Bachelor’s degree of a Kinesiology major and Psychology minor from Central
Michigan University, and his Doctorate of Physical Therapy from Central Michigan University.
He specializes in working with athletes and an orthopedic population. He is also CSCS certified
as a personal trainer.
Trevor Van Loo received his Bachelor’s degree in Exercise Science from Hope College in
Holland, MI. He then attended Central Michigan University to earn his Doctorate in Physical
4
Therapy. He specializes in working with general orthopedic and athletic populations and he
worked in a number of outpatient clinics in Michigan before moving to Arizona.
For use of the fitness center upon discharge of physical therapy services, patients will be
provided with our fitness center information and pricing package. The public is allowed to obtain
a membership upon interest and request. In the event of an injury at the fitness center, the state
of Arizona is a direct access state allowing the individual to walk to the clinic side to schedule an
evaluation with a physical therapist.
5
3.3 Sourcing:
The customer profile is to target those who need orthopedic physical therapy and anyone who
wants to utilize the fitness center at Active System Physical Therapy. The patients that receive
physical therapy here can continue to utilize the fitness center during and after their physical
therapy services. The area physicians, massage therapists, chiropractors, and other healthcare
providers will be a source for referrals as well as recommendations of prior patients.
6
Section 5.0 Marketing Plan (Elliott)
● Promoting a small business feel within the clinic while providing quality one on one care.
Initiating relationships with local health food centers, massage therapists, schools, recreation
centers and golf courses. This will help increase our referral numbers while also promoting a
healthy and active lifestyle to the surrounding community.
Volunteering in the community will help spread our name to the community and allow us to give
back. It will be important to volunteer for many different types of events like special needs, food
pantries, sporting events, school physicals, etc.
Speaking to local physician offices about the different specialties our clinic offers will increase
our referral number. Pamphlets and business cards will also be distributed to these offices to
advertise.
An active online presence will help draw in patients of all ages. This will include a link on our
home website with links to redirect patients to all social media sites. All social media sites will
also include links to redirect potential patients to our home website for more information and
contact information. Social media posts will be done weekly containing information on exercise
examples, proper form, fun treatment techniques, and why people should come to our clinic.
7
Promoting a small business feel within the clinic while providing quality one on one care.
Providing a combined 70 years of treatment while offering one on one care will set us apart from
the big chains that could pose competition. We will do our best to keep a patient with the same
therapist through their whole treatment plan.
5.3 Pricing:
Participation Options:
Gym Membership- Gym Membership- Personal Training Average Physical Therapy
Public Previous patients Session Evaluation or Treatment
session
$45 per month $35 per month $40 per hour $100 per patient
8
6.2 Organizational Budget:
The clinic will have contract arrangements with accounting services done by co-owner, Trevor
Van Loo, to take care of financial matters on our own through an online software (such as
QuickBooks) to save money initially. As the business grows, hiring an accountant will be
considered. Our documentation system (TheraOffice) includes scheduling software, therefore
there will be no outside scheduling fees. Initial scheduling will be done by co-owner, Larson
Karns, while other employees are permitted to make changes as needed. Building and
equipment maintenance will be performed by Logan. Marketing services will be performed by
co-owners, Kate and Anna, utilizing free websites and social media platforms. Initially, profits
from personal training services will be split amongst employees. Once the clinic is more
established, hiring out a personal trainer will be considered or the PT responsible will receive
the personal training profit. Budget for employee compensation will be $100k after we have
achieved positive income. Additionally, the budget for employment benefits will be $35,000 per
year (~$5,000 per each employee).4
9
outdoors. Her favorite activities include hiking, backpacking, playing/watching various sports, or
going to Lake Michigan.
Larson Karns went to Central Michigan University for her undergraduate degree and continued
at Central to earn her Doctor of Physical Therapy degree. She enjoys playing with her cat,
working out, and doing activities outdoors like playing sports for fun, going for walks, hiking,
birding, or kayaking.
Anna Bradley went to Michigan State University for her undergraduate degree and Central
Michigan University for her doctorate in physical therapy. She enjoys swimming, walking her
dog, cooking, crafting, and spending time with friends.
Logan Reder went to Saginaw Valley State University for his undergraduate degree and Central
Michigan University for his doctorate in Physical Therapy. In his free time, he enjoys swimming,
playing video games, and training with his German Shepard, Odin.
Justin O’Dowd attended Grand Valley State University for his undergraduate degree and
Central Michigan University for his doctoral degree in physical therapy. Some of his hobbies
include staying active (weight training and playing sports), and watching/cheering for his favorite
college and professional teams.
Elliott Ledy attended Grand Rapids Community college for his associates degree, Central
Michigan University for his bachelor's degree, and Central Michigan University for his Doctorate
in Physical Therapy. In his free time, he enjoys hiking, camping, playing pickup sports, and
walking his dog, Mufasa.
7.2 Revenue:
Upon opening Active System Physical Therapy, physical therapy services are projected to be
reimbursed by an average of $100 per patient based on the state average.7 There will be an
estimation of 21 patients in the first month which is a 100% increase. That will be $2,100 in
revenue from physical therapy services. Active System Physical Therapy also offers fitness and
10
personal training memberships. The cost of the fitness membership will be $35 for people who
have been previous patients or $45 for all other non-patients.8 There will also be personal
training services offered at $40 per hour.8 It is estimated in the first month that there will be 1
fitness membership from a previous patient x ($35) + 10 fitness memberships from non-
previous patients ($45) + 1 person obtaining personal training services for one hour two times a
week ($40). This would make $805 for the first month in revenue from the fitness services. The
goal of opening this business is to provide consumers with quality physical therapy and fitness
opportunities in one location.
7.3 Expenses:
See expenses in Appendix B. The largest expense is contracted personnel and software
systems for example billing consultants and documentation software. The largest initial cost will
be equipment for the therapy and fitness portions of the clinic. As Active System Physical
Therapy grows and develops further need for various consultation or software systems will be
planned and discussed by co-owners.
11
Appendix A:
Appendix B:
ITEMS COST
Building Costs
12
NuStep $3,29514
Dumbbells $999.9517
BAPs: $74728
Total $29,689.75
Marketing
13
Online (Ads), mailings, $3,5005
office supplies
Total $3,580
Technology
TV *3 $2,0005
Total $3,322
Employee
Miscellaneous
Dues for business $30 for massage business license, $50 for state
license business license, $750 registering the business in
US44,5
Total $1,472
14
Salaries
Appendix C:
Month in Physical Fitness and Personal Training Total Expenses Net profit/loss per month
Operation Therapy Services Revenue per month
Services per month Cumulative profit/loss per month
2 years 321 x 18 non-patients ($45), 13 $37,525 $14,559 $22,966 per month x 37 months
$100= previous patients ($35) =
$32,100 $1,265
$-23,586
13 patients 2 times a week
($40) = $4,160
15
5 years 921 x 24 non-patients ($45), 31 $104,185 $14,559 $89,626
$100= previous patients ($35) =
$92,100 $2,165
31 patients 2 times a week $869,850
($40) = $9,920
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