Oosawa OU ee DartTEDTALKS ‘SUNNI BROWN js an American who has been called one of the "100 most creative people in business’. Hor area of expertise is visual literacy and showing how the use of art and games can help in problem-solving. ‘Sunni Brown’s idea worth spreading is that while doodling may seem like a simple or idle pursuit, it’s actually a powerful way to inspire and organize our ideas. BACKGROUND 1. You are going to watch an edited version of a TED Talk by Sunni Brown called Dooalers, unite! Read the text about the speaker and the talk. Than work in pairs and discuss the questions. 1. Which of these things best help you to lear or come to a decision about something: drawing pictures, writing ideas down, going for @ walk, talking about things with another person? 2 Which of the things in question 1 does Sunni Brown specialize in? 3. Which of these ‘drawings of ideas’ are you familar with: mind maps, flow charts, symbols, concept maps? KEY WORDS 2 Read the sentences (1-6). The words in bold are used in the TED Talk. First guess the meaning of the words. Then match the words with their definitions (2. 1 Tottake an intellectual approach, you need to consider the facts and not your feelings. 2 A.sentence with incorrect grammar can seem meaningless. 3 Teachers often scold their pupils for bad behaviour. 4. Discussions in the boardroom can cover all aspects of a business, 5. When we are reading and listening, we focus on verbal Information, 6 I'ma kinaesthetic Ianguage learner. | ike to walk ‘round and stick labels on things in my house. without a purpose or meaning where the directors of a company have meetings related to ideas and information facts or ideas expressed in words related to physical movement to speak to someone angrily when they do something ‘wrong AUTHENTIC LISTENING SKILLS Understanding fast speech In some languages, each syllable in a spoken word has the same length, In spoken English, syllables vary in length. This means that sentences with different numbers of syllables can actually take the same time to say ~as in It’s @ good thing to know and It’s en important thing to, understand, for example. For the listener, varying syllable length can make it more difficult to understand speakers who talk quick’y. It's useful to recognize which words in a ‘sentence become shorter in fast speech and which parts, are stressed. a [RBIETA Work in pars. Look atthe Authentic listening skils box. Then listen to the opening sentences from the TED Talk and write down the words that are stressed. Try to reconstruct the sentences. Sb Work in pairs. Read these sentences to your partner first slowly and then quickly. Which parts ‘disappear’ and which parts do you stress? 1. So, discovered some very interesting things. 2 Additionally I've heard horror stories trom people whose teachers scolded them, of course, for doodling in classrooms. 8. And they have bosses who scold them for dooding in the boardroom. Se [IEE Listen to the sentences from Exercise 3b. Did you stress the same words as Sunni Brown? 97TEDTALKS 1 Look at this list of key points that Sunni Brown Watch the first part (0.00-2.02) ofthe talk again makes in her TED Talk. Then watch the edited version Choose the correct option to answer the questions. Of the talk and tick () the points that she shows in her FE ee nts wa ne slides. a acorn politician a The meaning of the word doodle has changed overtime. b atfool bb Doocling has tractionally been considered as something © todo nothing of value egativ 4 to make fun of som: © We ar 1sed on verbal information that we don't 2. Which groups of people sometimes do these things? realize that doodling is valuable a object to people doodling at work We need to relearn how to doodle, use negative verbs to describe people who doodle d e fefinition of doodling, © tel people off for doodling in class f Doodling helps you to remember more efficiently 9 There are four main ways people take in information. h Doodling lt of information, nould be used when people have to proc v adult /adalt/ NAM ENG > anthintalloctual /jents intifektjual/ NAM ENG fut Jarl anti-intollectual /zentar intatektjual 988. [ERI watch the second part (2.02-3.14) of the talk again. Choose the correct option (a-c) to complete the sentences 1. Sunni Brown believes her culture understands doodiing 'b we don't feel comfortable doodling ¢ we pay too much attention to language 2. Her new definition of dooding suggests that a ithelps you to think clearly b it's an activity that not many people really do cc it's harmless drawing 4 LIER complete the summary with these words. Then watch the third part (3.14 to the end) of the talk again and check your answers. all anyone children decisions thought two ‘When we make * we need to process information in at least ® of four ways: visual, auditory, reading and writing, and kinaesthetic. Dooding actually uses ° of these ways simultaneously Research with *___ suggests that doodling is natural thing to do. Its very easy for ® todo and it helps with intellectual © processes, 5 Work in pairs. Discuss the questions. 1. In what situations have you doodled? 2 Why dic you doodle? Did you feel it was a bad thing to do? VOCABULARY IN CONTEXT 6 [32 Watch the clips from the TED Talk. Choose the correct meaning of the words. 7 Work in pairs. Discuss the questions. 4 What kinds of problems might you encounter when learning a foreign language? 2 In what situations can people tend to lose focus? In your opinion, what's the best setting for successful leaming? CRITICAL THINKING Supporting arguments Which sentences (a-e) describe Sunni Brown's arguments? Doodlng helps us to process information. Doodling can aid concentration Dooalng is a natural skil which we shouldn't ignore, Dooding should be taught in schoots. Dooaling shouldn't be thought of as a negative thing, 9 Work in pairs. Read these comments* about the TED Talk. Which of these comments support(s) Sunni Brown's: arguments? Bg) Tim —| have to say that if 'm doodling, | don’ think * ‘about what my teacher's saying. I's one orthe other a for me. t = Grace - Since | started doodling a few years back, es Ido it al the time to get my ideas clear Fd FI) Luca ~ Speaking as aperson who finds it hardto sit a sill in meatings, Ifind dooding a great help. But try oly not tobe obvious about it! e “The comments were created for this activity PRESENTATION SKILLS Supporting key points with slides Slides should support what you want to say in your ‘alk. They can be usefull when your tak contains a lot Of information, explains theoretical concepts or uses specialist terms. They can be a useful support when your audience includes people whose first language is aot the one you use for your talk. ‘= Use clear, simple visuals which your audience can’ understand at a glance. ‘+ Use simple phrases so that the audience doesn't have to divide its attention between you and your side. + Limit each side to two or three points. 10 [EJ Look at the Presentation tips box. Then watch the clips from the TED Talk and say which techniques Sunni Brown uses. 11. Work in pairs. Make a slide that supports one of these ideas. Then write a few sentences to explain the idea Practise presenting the idea with the slide. * Visual instructions are better than text for assembling furniture, * Pictures are a great aid in language learning. ‘Using a map helps you to get to your destination. 412 Work with a new partner. Take turns to present the idea and the slide. How well does your partner's slide support their words? | fii] 1] ¢ 9 favorto NAM ENG favourte BRENG > horror /horot/ NAM ENG > horror Phora/ BR ENG > analyze NAM ENG > analyse BR ENG > simultansous /sanmalternias/ NAM ENG > simultaneous /stmattenntas/ BR ENGEX Looking for inspiration w Fs = PROCESS BIG PICTURE Ose 3 ET TARGET AUDIENCE VISUALS BACKGROUND GRAMMAR Relative clauses 2 [NIE] Look at the infographic. Then fisten to an interview with a creative consultant. Number the sections in the order he mentions them. 1 What kinds of organizations use advertising - companies, i ica sanies, 3 [QIES) Listen again. Answer the questions. 1 Work in pairs. Discuss the questions. 2 What aims do different organizations have for 1 What two jobs did Chris do before being a consultant? ‘advertising - sell more, build an identity, publicize a 2 Does he work cifeently for ftterent clients? message, ... 2 3. Why is it important to find out about competitors? ‘4 Which is Chris's favourite part of the creative process?4 Read the sentences in the Grammar box. Answer the {questions (1-4), ae een) Defining relative clauses The big picture is the basic idea that describes what we're going to do. ‘The overall goal is something which tells us what the ‘organization wants to achieve. ‘The people (who) we want to reach are the target audience. ‘That's the part of the process (that) | most enjoy. Non-defining relative clauses The slogan, which is @ phrase ora sentence, should be short and memorable, Reduced relative clauses You need to look at the competitors operating in the same areas, You were responsible for adverts seen by millions. 1 Complete the list of relative pronouns: where, when, whose, See 2 Which type of relative clause gives information that is, essential for the sentence to make sense: defining or non-defining? 3 Which type of relative clause gives information that can be omitted and the sentence will stil make sense: defining or non-defining? 4 Which type of relative clause never includes a relative pronoun? (Check your answers on page 156 and do Exercises 1-6. '5 Match the two parts to make sentences about terms in advertising 1. Advertising agencies who listen to their clients 2 Television, where most people will see an advert, 3. Drawing the storyboard, which is @ series of simple pictures, 4 The art director, whose jab is to control the whole process, Al the aifferent activities which promote a product, The concept, which is essential to!a successful advert, ‘are called the campaign. get the best results. has to really represent the product. is the first stage in making a video. is the most expensive media, f isthe key person, 6 In which sentences in Exercise 5 can you replace the relative pronoun with that? 7 Rewrite the sentences using defining and non-defining clauses. 1. The CLIO Awards celebrate creative and inventive thinking, They are given annually. 2 Agraphic designer won the design award. Her style is really original 8 Some adverts are too entertaining, They don't help the audience to remember the product. 4 Outdoor adverts use large billboards. They need to have visuals with a big impact. 5 Talented people can eam a lot of money when they work for big agencies. 6 The Intemet is @ place with adverts. The most creative advertising ideas are found there. 7 An advert won the top prize. It was voted for by most people. 8 Viral videos can be a form of advertising. They appear on the Internet. a ° ° 8 Which of the sentences in Exercise 7 can be rewritten with reduced relative clauses? 9 Read the description of an advert from which the relative pronouns and commas have been removed. Add ten relative pronouns and eight commas. Then underline the three reduced relative clauses. "One of the most memorable adverts I've ever seen was for a bank name | can't even remember. But the advert ‘was promoting some kind of savings product wes very funny. You see two bank employees working at their desks, They're both answering phone queries. The office they are in looks grey and boring. Then one of the employeesis very serious says comething sounds lke a line from a pop song. It's a song heard a lot on the radio. The other one siting next to him starts to sing and dance, She's trying to make him laugh. The idea is simple is good, but it's the actors make it really funny.” 10 Work in pairs. Do you think the advert described in Exercise 9 was successful? Why? / Why not? Tell your, partner about an advert that you remember. SPEAKING Are you persuaded? 11 BCS ee Work in small groups. Brainstorm a list of five TV adverts you are all familiar with. Then give them stars (five stars = the best) according to these questions. Which advert gets the most stars overall? 1 Is it more entertaining than the TV programmes on at the same time? 2 Is the concept original? @ Is the massage about the product memorable? 4 Ave the claims it makes believable? 5 Does it persuade you to buy the product? BRE es MEDIA LITERACY Examine how media can influence beliefs anc! behaviour 101EE] Agreeing to differ READING The left brain — right brain debate 1 Workin pairs. Do you know anyone who fits these descriptions? Tell your partner about the people. Do some people fit more than one description? Someone who ‘© paints and draws a lot. ‘+ never makes decisions in a hury. ‘is great with words and can express themselves well ‘+ has a good head for numbers and can keep track of their finances. ‘* plays a musical instrument. ** is sensitive and acts according to their feelings. 2 Read the article. Decide whether the descriptions in Exercise 1 refer to a ‘left brain’ or a ‘right brain’ thinker. 3. Read the sentences. Whose views do they represent? Write GW (Cary Wison) and KM (Kirk Monroe) next to the sentences. 1 Humans are not the only species where functions are connected to the aifferent sides of the brain, _ 2 The fact that you can take tests to show what side of the brain you use most doesn’t mean the tests are vali. 3. The brain works as a whole more than as separate sections, 4. The ideas suggested by left-right brain thinking help us to improve our sls. 5 It's good to know more about the way our brains work, 4 Look at how the words (1-8) are used in the article. Match the words with their meaning (a). feeding (line 17) predators (line 18) ‘exaggerated (line 21) countless (ine 22) nonsense fine 29) strengths (ine 38) weaknesses (line 38) boost (line 43) evousens a very large number of things animals that kill and eat other animals finding food to eat skis that you are not particularly good at skils that you are particularly good at something that is untrue or sily to improve or increase something which is made to seem more important than it really is zereaccs 5 Work in pairs. Discuss the questions. 11 Have you ever done one of the tests mentioned in the article? What were the results? 2 Do you consider you have more ‘eft-brain’ or ‘right- brain’ skis? 3. Whose views do you find more convincing? Why? VOCABULARY Personality adjectives (1) 6 Complete the table with these adjectives. emotional sensible logical unimaginative sensitive irrational realistic careful analytical Noun: concept i person __ Adjective Opposite analysis 1 _ analyst at artistic = atist care lz careless dynamism dynamic 2 emotion 5 unemotional imagination imaginative 4 logic logical 5 precision precise imprecise = rational 6 realism 7 unrealistic realist = 8 foolish sensitivity insensitive 7 Choose the best option to complete the sentences. 41 Ihave a friend who makes good financial decisions. She's very sensible / foolish about money. 2 One of my friends is afraid of tomatoes and eggs, which seems totally rational rational to mel 3. My colleague is so precise / careless — her work always, has to be perfect, 4 Some people are dreamers. They tend to be realistic / unrealistic about ther plans. 5 Asad fim always makes me cry.'m 0 emotional / unemotional. 6 Thinking about other people shows that you are a sensitive / insensitive person. 8 Does your job or area of study attract people with any of the personality types in Exercise 7? Which ones? 102The LEFT BRAIN Isit possible to me more than you termined by But is that c on fa hich side of our brain is dominant relpful theory? And is it even based ‘ary Wilson, and an 9 educationalst, Kirk Monroe, to discuss the questior KM_ Yes. Is been shown many times that there are some brain functions that we can clearly associate with either the tight or the left side of the brain. Language is located 45 In the left side and visualization in the tight, for example. There hove also been studies which show something similar in animals; that is, things like feeding or escaping from predators are types of behaviour that seem to originate in different sides of the brain. @ CW No, The problem with this idea is that it has been ‘exaggerated to describe whole personality types. If you go online, you'll find countless tests which wil tell you in Matter of seconds if you are a right+brain creative, artistic, musical and intuitive person who is influenced by their 2 emotions, or alternatively that you are a left-brain thinker who's logical, analytical and takes decisions objectively. SPEAKING Boosting your creativity ° Work in groups. Discuss the questions. 1 Is being creative important to you? 2 How would you define ‘being creative"? 10 Look at the list of suggestions to boost your creativity Have you ever tried any of these things? 11 Asa group, choose one of the activities and try it out. AS an individual, choose one to try out before the next class. Compare your experiences in the next class. RIGHT F>wty BRAIN BY debate < 9 & You'll even find lists of famous ‘lett-brain’ people: Albert Einstein or Stephen Hawking, and right-brain’ people: Leonardo da Vincil I's nonsense. I's not useful fo put people info categories like this. Infact, 30 believe it is harmful, Not only is there no real evidence fo support it, there are now some very convincing studies showing that both sides of the brain are active and neither side is stronger than the other. KM_ agree that we use the whole brain to process 6 things. However, it can be very useful in education, at ‘work and in our deily ives fo have a better unciorstanding of our strengths and weaknesses. Let's say you've done, one of these fests and it fells you you're a left-brain thinker. Pethaps you recognize that in yourself, because creativity 40 isan area you want to improve in. Having this knowledge might encourage you to look for things you can do to boost your creativity CW can't disagree that understanding more about how we think ond function as individuals can benefit us. But for 4s me, the key thing is to remember that there's no scientific basis for this theory. Do the tests for fun, but don't take them seriously. Intuitive (ad) instinctive, not based on learning or outside evidence visualization (n) the technique of making mental images in tutine way, Nw think ‘Ty ond inks "i ei ‘teen people,» fnew ways of ong hem. concern rT “Tink fo tgs you do | “Ty afood you've never eaten before, ‘CREATIVITY. Sees CREATIVITY AND INNOVATION Uso idea-creation techniques such as brainstorming 103It’s a great idea LISTENING Have you ever queued up to buy anything or pre-ordered anything online? Discuss your experiences. tickets for an event sales goods new gadgets toys Listen to a discussion about the launch of a new video game. Answer the questions. are the two aspects of the launch being iscussed? 2 What are the suggestions? 3 Which idea do the speakers agree about, and which idea do they not agree about? E Listen again. Look at the Useful language box and tick (/) the expressions you hear. Pronunciation Stress and meaning Listen to two ways of asking two questions from the Useful language box. Write the word you think is stressed in each case. 1a tb 2a 2b 104 Inviting someone to take a tun What do you think about What are your thoughts on ... 7 How about you? How do you feel about ... ? Would you like to say anything .. ? I'd lke to know what you think about I'd be interested in your opinion, Taking a turn lust wanted to say If could say/add something here. I'd just like to make a point here, Let me just say that Which questions in Exercise 4a show that the person's opinion is more important? Which questions show that the topic is more important? Complete the questions in the Useful language box with your own ideas. Then practise the two different stress patterns.SPEAKING Organizing a campaign 5 Work in groups. You are going to discuss ideas for an advertising campaign for your English course. Make notes on some ideas. Then discuss your ideas. Use at least four expressions from the Useful language box. WRITING A personal account 6 Read the article from a website for people who run small businesses. Answer the questions. 1. What field does the writer work in? 2 What is the purpose of the article? 3. What happened in the two experiences she describes? LYGHTBULB , MOMENTS Where do entrepreneurs get their ideas from? Leanne Jones, CEO NowApp People are always asking me how I came up with my ideas and how I made money from them. I feel some of these people might be too focused on the second, part of the question! Because I've got to say that, in my case at least, there were loads of ideas that went nowhere. But thinking about it, there are a couple of tips I can pass on. One is about spotting problems. I'm the kind of person who tries to find better ways of doing things. So when I got frustrated buying something online, I asked myself if I could do it better. That's how one of my most successful apps came about. So frustration can end up being pretty productive! And then, there's a trick I use, which Is to not think about things. I know, it sounds a bit weird. But I've had most of my best ideas when I was out running or driving. You're not really thinking about work, but, your mind is free to make random associations. Once, Iwas flying off on holiday, dreaming about lying on the beach, and an idea for a flight-checking app just popped into my head. So my ideas came from being both curious and distracted, I think. Writing skill Informal language Za_ Look at the list of features (1-12). Decide which features are used in formal writing (F) and which are used in informal writing (). Then underline examples of informal writing in the article, 1. active verb forms 2 contractions 3. conversational expressions 4 formal linking expressions 5 imprecise terms 6 no contractions 7. objective comments 8 passive forms 9 personal details, 10 phrasal verbs 11. subjective opinions 412 exclamation marks Tb Rewrite the sentences in a more informal style by making the changes in brackets. 1 The development team which | lead is highly experienced. (phrasal vor, adverb) 2 The product was developed by my team. (active verb form) 3 We did not expect it to be successful (contraction) 4 On one occasion, we discussed canceling the project. (orasal verb) 5 However, we had almost completed a prototype. (linking word, contraction) 6 We decided to continue with the development. (phrasal verb) 7. The product received positive reviews in the media. (imprecise verb) ‘8 We now have a 28 per cent market share, (contraction, exclamation mark) Cane Work in groups. Choose a popular product that you all know about. Imagine you were involved in its development. Brainstorm ideas and vocabulary to write a paragraph about your experience. Work together to write the opening sentence. 9 Work on your own. Complete the paragraph. Then exchange your paragraph with someone in your group. Make two suggestions to improve your partner's writing ie ° 9 = BESTS CREATIVE WORKING WITH OTHERS Incorporate arcup input and feedback into your work 108