Ms. Jennifer F.

Ortiz
CHAPTER 3 Interview

- A data gathering
technique that makes you
verbally ask the subjects
or respondents questions
to give answers to what
your research study is
trying to look for.
1. Structured Interview

- Requires the use of an

interview schedule or a
list of questions
answerable with one and
only item from a set of
alternative responses.
2. Unstructured Interview

- The respondents
answer the questions
based on what they
personally think or feel
about it.
3. Semi-Structured Interview

- Prepare a schedule or a
list of questions that is
accompanied by a list of
expressions from where
the respondents can pick
out the correct answer.
1. Individual Interview

- One respondent is
interviewed here.
2. Group Interview

- Also called as focus

group interview
- Asking the question
not to one person, but
to a group of people at
the same time.
3. Mediated Interview

- No face-to-face
interview of this
approach, takes place
through electronic
communication
devices
 Synchronous

- talk with the subjects

through the telephone,
mobile phone, or online
chat and also find time to
see each other
 Asynchronous

- If only two persons are

interviewed at a different
time through the Internet,
email, Facebook, Twitter,
and other social network
media.
 Steps in Conducting an
Interview

Step 1: Getting to Know Each Other

Step 2: Having an Idea of the Research

Step 3: Starting an Interview

 Steps in Conducting an
Interview
Step 4: Conducting the Interview
Proper

Step 5: Putting an End to the Interview

Step 6: Pondering Over Interview

Afterthoughts
 Questionnaire

- A paper containing a list

of questions including the
specific place and space in
the paper where you write
the answers to the
questions.
 Purposes of Questionnaire

1. To discover people’s thoughts and

feelings about the topic of the research

2. To assist you in conducting an

effective face-to-face interview with
your respondents
 Purposes of Questionnaire

3. To help you plan how to obtain and

record the answers to your questions

4. To make analysis, recording, and

coding of data easier and faster
Types of Questionnaire - type of
questionnaire goes
1. Postal to the respondent
through postal
questionnaire service or electronic
mail.

- Type of
questionnaire makes
2. Self- you act as the
interviewer and
administered interviewee at the
questionnaire same time
 Advantages

1. It is cheap as it does not require you

to travel to hand the questionnaires to
a big number of respondents in faraway
places.

2. It entails an easy distribution to

respondents.
 Advantages

3. It offers more opportunity for the

respondents to ponder on their
responses.

4. It enables easy comparison of

answers because of a certain degree of
uniformity among the questions.
 Advantages

5. It has the capacity to elicit

spontaneous or genuine answers from
the respondents.
 Disadvantages

1. There is a possibility that some

questions you distributed do not go
back to you, and this prevents you from
getting the desired rate of response.

2. Confusing and uninteresting

questions to respondents fail to elicit
the desired responses.
 Disadvantages

3. Owing to individual differences

between the selected subjects and those
in the population, in general, the
questionnaire is hard up in obtaining
unbiased results to represent the
characteristics of the target population.
 Disadvantages

4. It prevents you from being with the

respondents physically to help them
unlock some difficulties in their
understanding of the questions.