DIGITAL & SOCIAL MEDIA MARKETING – BBA 2022

PROJECT REPORT
ON
ONLINE REPUTATION MANAGEMENT (ORM)

Submitted in partial fulfilment of the requirement for the

Course of DSMM

BACHELOR OF BUSINESS ADMINISTSRTION

BBA Batch – 2022
in
July – 2022

Under the Guidance of Submitted By

Ajay Aggarwal Aryan sharma
2020991128
TABLE OF CONTENTS

1 Introduction ..................................................................................
1.1 Background (An Introduction) ........................................................................
1.2 Problem Statement ........................................................................................
1.3 Purpose (Objective) .......................................................................................
1.4 Importance of Google Reviews .....................................................................

2. Company Introduction Accosoft

(India) .........................................
2.1 Company Products / Services .......................................................................
2.2 Review Table .................................................................................................
2.3 Screen Shots of Reviews ..............................................................................

3. Company Introduction ISDMMT ..................................................

3.1 Company Products / Services .......................................................................
3.2 Review Table .................................................................................................
3.3 Screen Shot of Reviews ................................................................................

4. Introduction www.ajayaggarwal.com .........................................

4.1 Services .........................................................................................................
4.2 Review Table .................................................................................................
4.3 Screen Shot of Reviews ................................................................................

5 Final Comments ..........................................................................

 INTRODUCTION
Online reputation management (ORM) is the practice of engaging
with the community of people who use a search engine to find you,
rate and review your company, comment on your social media pages
or otherwise interact with your company online. A strong ORM
programme ensures that online business listings are accurate, so
people can find you. It enables you to harness the power of the
conversations happening about you online to reinforce your brand
promise. Before the internet and social media, consumers learned
about companies and products by asking friends, family members,
neighbours and colleagues. Advertising, print directories, word of
mouth and celebrity endorsements helped companies attract
business. Corporate websites were digital renditions of the
traditional media world in which companies talked, consumers
listened and Information flowed one way. This meant companies
could easily control complaints and negative sentiment. Today, the
power rests with consumers, who are co-creating brands online via
star ratings and reviews on search engines, social media and review
sites. That balance of power shifted with the rise of Google,
Facebook, Twitter and review sites that favor the voice of customers
over the call of brand marketers. Corporate websites no longer
dominate the conversation, and a company’s marketing team and
sales reps aren’t the only ones doing the talking.

Problem Statement
The object is to increase the Google reviews for the following online
businesses:
1. www.isdmmt.com
2. www.accosoftindia.com
3. www.ajayaggarwal.com
The task is to get 15 Nos. review for each website with 5 Star rating
and positive
comments.
To get the reviews for above mentioned websites, following are the
links for review
submission for these three websites:
For www.isdmmt.com ‐ https://g.page/isdmmt/review?rc
For www.accosoftindia.com ‐ https://g.page/r/CZKoR1Kjsj‐2EAg/review
For www.ajayaggarwal.com ‐ https://g.page/ajayaggarwal69/review?rc

Purpose
There are various reasons which highlight the need for reputation
management in the organization
and these are as follows:
 Increase sales
 Build trust and credibility
 Show the best side
 Online insights
 Recruitment

Importance of Google Reviews

 Star ratings
 Review volume
 Review spread
 Review recency
 Review length
 Search impressions
 Listing accuracy
 Company Introduction Accosoft (India)
www.accosoftindia.com

"ACCOSOFT (INDIA) is a network of IT, Digital Marketing and

Education industry professionals, whose aim is to turn knowledge
into value for the benefit of clients. We provide Domain Registration,
Web Hosting, Website Development, Digital Marketing Trainings and
Digital Marketing Services. “Our team is our strength” our team is a
group of highly focused and committed professionals. They seek to
provide an innovative solution to complex Digital Marketing
challenges and strives to exceed client expectations by offering
cutting-edge expertise. Our team aspires to be nothing but the
BEST."
S.no. Name of Email ID of Reviewer Review given
Reviewer
1. Aryan sharma Aryansharma8122@gmail.com Accosoft India is Best Digital
Marketing And Web Hosting
Company In Chandigarh.
2. Kritika sharma Kritika6121999@gmail.com I've used accosoft to market
my business online and their
work has been instrumental
in growing my company.
Their team is very proactive
and they have a keen
understanding of the digital
world. I really can't
recommend them enough,
they're just not like any
other company out there.

3. Kush goyal thebrewstreetzrk@gmail.com I've been working with

accosoft for the past year as
a digital marketing
consultant. I can honestly say
that it's one of the best
companies l've ever worked
for. They're always willing to
go an extra mile, even if it's
not in their job description
and they offer continuing
education opportunities to
keep you up to date on the
latest trends.
4. Taresh goyal Darkside6121999@gmail.com I have been working with
accosoft for over a year now
and they have helped me grow
in my career. They are always
willing to pitch in where
needed, even if it's not their
field, and their ideas are usually
the best around. They've helped
me more than any other
company I've worked with.
5. Riya sharma Riyasharmavikas123@gmail.com It was an incredible
experience with them.
All the best for future!
6. Vikas sharma Vs469022@gmail.com Learn lot of new things and
Best experience ever
7. Aryan sharma Aryansharma1832002@gmail.com It was Really good
experience 🙏. I am very
much impressed with this.
Greatttt!!!!
8. Aryan sharma Aryansharma16786@gmail.com Great web hosting and
domain registration service
provider. Awesome after
sales support and also
provides digital marketing
services and trainings. Highly
recommended company!!
9. Aryan sharma Aryan1128.bbap20@chitkara.edu.in A very good place and my
pleasure that i got a chance
to work with them
10. Riya sharma sharmaclothhouse@gmail.com Learn lot of new things and
Best experience ever
11. Taresh goyal tareshgoyal7@gmail.com It was fun working with them
gained lots of experience
12. Sushil gulati Sushilgulati69@gmail.com They have done a great
work.
13. Harshit gulati harshitgulati15@gmail.com They have done a great
work.
14. Kashish garg Kashishgarg42@gmail.com Very good service and
experience
15. Gazal chabbra gchhabr4@asu.edu Excellent web hosting and
domain name registration
company. Excellent post-
purchase assistance as well
as training and consulting in
content marketing. Would
definitely recommend!!
 Company Introduction ISDMMT
www.isdmmt.com

"ISDMMT provides digital marketing course at Mohali, Punjab (Near

Chandigarh). As we know the world is now online. This has made
digital marketing channels and social media the most widespread,
interactive and essential of all modern marketing tools. Any effective
marketing campaign will include them in its strategy. As the name
suggests, digital marketing can be termed as or defined as an
approach, a strategy, or a branding and marketing exercise using
digital platforms."
S.no. Name of Email ID of Reviewer Review given
Reviewer
1. Aryan sharma Aryansharma8122@gmail.com One of the best digital
marketing training institute in
Mohali & Chandigarh. The
trainer Ajay sir has helped me
a lot in making my career in
digital marketing.
2. Kritika sharma Kritika6121999@gmail.com I am a digital marketer myself
and I was happy to find that
isdmmt has everything I need
to grow my business. From
keyword research tools to
video tutorials, they have all
the basics plus a ton of
advanced techniques. What I
love most about this site is its
clean user interface, which
makes it easy for me to find
what I'm looking for in
seconds
3. Kush goyal thebrewstreetzrk@gmail.com I've been following isdmmt
for more than a year now and
the amount of knowledge
they have on digital marketing
is mind-blowing! I've learnt
numerous new things thanks
to them and their blog posts
are always helpful
4. Taresh goyal Darkside6121999@gmail.com I've been using isdmmt for a
little over 2 years now and it's
been an amazing experience.
The ROl is great and they have
helped me grow my business
significantly. I'm on the fence
with this review. Why? I think
they're still a little bit
expensive, but they're also
pretty innovative with their
marketing strategies that it's
worth it to
5. Riya sharma Riyasharmavikas123@gmail.com ISDMMT has helped me to
learn digital marketing easily.
Professor Ajay sir has
tremendous knowledge on all
topic
6. Vikas sharma Vs469022@gmail.com It was Really good experience
 🙏. I am very much impressed
with with this . Nice work 👍
7. Aryan sharma Aryansharma1832002@gmail.com I have done my digital
marketing training with
ISDMMT. It is an incredible
Institute, a great professional
place to become as a Digital
Marketer. Your capabilities
are utilized in most efficient
manner. Every time there are
new opportunities and new
challenges.
8. Aryan sharma Aryansharma16786@gmail.com Had a great experience!
Highly recommended.
9. Aryan sharma Aryan1128.bbap20@chitkara.edu.in A very good place and my
peasure that i got a chance to
work with them
10. Riya sharma sharmaclothhouse@gmail.com Best digital marketing
institute at Mohali. Ajay sir
made it easy for me to learn
digital marketing
11. Taresh goyal tareshgoyal7@gmail.com They teach best skills in digital
marketing , learned many
new things.
12. Sushil gulati Sushilgulati69@gmail.com ISDMMT has helped me to
learn digital marketing easily.
13. Harshit gulati harshitgulati15@gmail.com It was Really good experience.
I am very much impressed
with with this. Nice work
14. Kashish garg Kashishgarg42@gmail.com A great place to learn digital
marketing
15. Gazal chabbra gchhabr4@asu.edu Would highly recommend! I
had a great experience and
would definitely come back
again
 Introduction www.ajayaggarwal.com

Ajay Aggarwal, a Digital Marketing Trainer, Consultant based at

Mohali, Punjab with about 14 years Experience in Digital Marketing.
Making my first step into digital marketing in 2006, He have worked
with multiple clients achieve their digital marketing goals. He run a
Digital Marketing training institute and an IT company at Mohali that
render digital marketing services across the world and have
completed over 200+ Projects and trained 8000+ students in Digital
Marketing space. Being an avid trainer, He have mentored over
10000+ students and our students are places across multiple top
companies in India and abroad.

S.no. Name of Email ID of Reviewer Review given

Reviewer
1. Aryan sharma Aryansharma8122@gmail.com It was a great experience from
the sir. We got to learn so
many new concepts and the
guidance of sir really helped
me.
2. Kritika sharma Kritika6121999@gmail.com I have been looking for a
digital marketing trainer for
months now and finally found
Ajay Aggarwal. He helped me
implement all the digital
marketing knowledge I have
learnt so far and made it easy
to understand. I've started
 getting great results online!
3. Kush goyal thebrewstreetzrk@gmail.com I have been looking for a
digital marketing trainer for
months now and finally found
Ajay Aggarwal. He helped me
implement all the digital
marketing knowledge I have
learnt so far and made it easy
to understand. I've started
getting great results onlinel
4. Taresh goyal Darkside6121999@gmail.com I have been trying to climb the
ladder up the corporate ladder
for years now and no matter
what I do, I am always passed
over. When I went to Ajay's
seminar, he had a different
approach that I had never
heard of before. He told me
that digital marketing is a
dying field and that's why 1
am having a hard time getting
anywhere. The best
5. Riya sharma Riyasharmavikas123@gmail.com It was a great experience
learning from the Sir.
We got to learn so many new
concepts and the guidance of
sir really helped me.
6. Vikas sharma Vs469022@gmail.com Ajay Sir is best mentor. He will
guide you really well
throughout the course and
even after that
7. Aryan sharma Aryansharma1832002@gmail.com Sir, has immense practical
experience and knowledge
which is evident in his style of
teaching as well as his
guidance to students who are
about to enter their
professional lives.
8. Aryan sharma Aryansharma16786@gmail.com It's made very easy for digital
marketing...n experience was
good.
9. Aryan sharma Aryan1128.bbap20@chitkara.edu.i It was a great learning.
n Specially day to day
assignments helped a lot. The
way sir teaches is amazing.
Thank you so much sir for
guiding us through out the
 process.
10. Riya sharma sharmaclothhouse@gmail.com I am a digital marketer and
often find myself stuck with a
content management system
that is either too hard to use
or doesn't have the features I
need for my company. When I
discovered ajayaggarwal, it
was like I finally found my
home. The design of the CMS
is intuitive, it's easy to use,
and has everything that I need
in one
11. Taresh goyal tareshgoyal7@gmail.com had great experience

12. Sushil gulati Sushilgulati69@gmail.com Ajay sir 's knowledge about

excel and Digital Marketing is
outstanding. He is very calm
teacher and his experience in
digital marketing is like wow.
His guidance to Learn Digital
Marketing and explore Digital
Marketing strategies with
practical approach brings
great results . I have
wonderful experience with

13. Harshit gulati harshitgulati15@gmail.com We got to learn so many new

concepts and the guidance of
sir really helped me.
14. Kashish garg Kashishgarg42@gmail.com He will guide you really well
throughout the course and
even after that
15. Gazal chabbra gchhabr4@asu.edu had a great experience and
people were really helpful!
Would definitely recommend
to anyone in this field