Zeitgeist

“The Spirit of our times”

Image by Brianne Hogan

Ideologies

Zeitgeist
https://www.onyalife.com/repurposing-everyday- https://theprettyplaneteer.com/vegan-and-ethical-fashi https://www.runtastic.com/blog/en/8-extremely-useful-runni
household-items/ on-are-the-same/ ng-tips-for-beginners/

Mindful consumption;
Minimalistic;
Reduce/re-purpose/Re-use Clean
Living; Compassion
 Society
Zeitgeist
@pawriwar.0_o @thrift_.andthrive @buttlikeanapricot

@theminimalist
_india

www.myrepurposeedlife.com
 Events

https://www.marieclaire.co.uk
/fashion/celebrities-vestiaire-s
econd-hand-september-7106
37
Zeitgeist
Boston Marathon Coping with Waste
Management
https://tataandhoward.com/stay-eco-
conscious-during-boston-marathon/

https://www.m
eraevents.com/
event/willingne
ss-to-wellness-t https://www.fashionablyaustin.com/aus
edxchowringhe tins-recycled-material-fashion-show-co
e-kolkata ntest-features-ultimate-creatives/

Graphic: Business Wire

Zeitgeist https://mms.businesswire.com/media/20200730005304/en/809205/5/COVID19_Impacts_Infographic_
VidaHealth.jpg?download=1

Attitude
https://www.weforum.org/agenda/2021/05/ec
u/dxstitch
o-wakening-consumers-driving-sustainability/

https://www.reuters.com/business/retail-consumer

https://www2.deloitte.com/uk/en/pages/consumer
-business/articles/sustainable-consumer.html
Technology

Zeitgeist
Heart rate, water percentage, body fat,
vitals.
https://www.forbes.com/sites/leebelltech/
@boxabl 2018/03/26/the-best-health-tech-2017/?sh
=3928b91f38df

@poshmark
@cultfitness
 Zeitgeist
Focal Points
उत्तरण (second-hand)- Going for pre-loved, second hand products and
re-purposing the old, is the optimal way for the conscious consumers, of today to cut on
costs and, at the same help save environment.

स्वास्थ्य // Swasthya- Taking care of your well being and giving importance to
your health, caring for yourself, showing compassion towards yourself. Shifting to healthier
lifestyle choices and food choices.

थोड़ा है थोड़े की ज़रुरत है - The idea of consuming more, but at the same time,
buying less has resulted into an optimal way of living.
 HEALTHY EATING

HEALTHY LIFESTYLE
ECO-WAKENING
CHOICES

Mapping
REPURPOSE

Trend
है
MINIMALISM

रुरत

and)
Swa
ALTRUISM

े की ज़

nd- h
hya st

है थोड़

(seco
COMPASSION PRE LOVED

थोड़ा

उत्तरण
GUILT FREE
SELF CARE

ECO
MINDFUL CONSUMPTION FRIENDLY
उत्तरण (second- hand)
Pre-loved; Re-purposed; Re-style;
Mindful consumption
As the consumers, now, have become more mindful of
their consumptions and their impact on the
environment, we can notice concepts of buying-
“Pre-loved” clothes, Re-styling and Repurposing are www.patchoverpatch.com
gaining momentum. www.levissecondhand.com
Shopping for second-hand clothing or “Uttaran” has
been accepted as a great option for thrifty
management of resources.
Not only can it save you money, but it also decreases
waste and is good for the environment.

@yamigautam @popxofashion
https://timesofindia.indiatimes.com
स्वास्थ्य- Swasthya
Self care- Meditation & Yoga- Healthy
eating

“Take care of your body, it’s the only place

you have to live”.
@hinakhan
People are becoming conscious about
https://www.pinterest.ca/p
in/131871095329672820/

everything including their health, in a

number of ways. Be it self care, which
involves taking care of their mental health
and even skin. They are taking care of their
health as well, they take care of their food @Deepkapadukone

habits , they are ready to do Yoga,

meditation and they are ready to shift to
healthier options of living life.
@positiveeats

@theshilpashetty
Image by By Eleanor Greene By Merrick’s Art Image by Katarzyna Bialasiewicz

The idea and mindset of buying less, and

थोड़ा
थोड़ा हैहै
consuming more has taken the mindset of
people by storm. Consumers are way more

थोड़े
थोड़े की
की
conscious than before about how much they buy
and how much they consume. Such lifestyle and
mindspace coincides with “Minimalist Living”. By
ज़रुरत
ज़रुरत हैहै purchasing less, ultimately fewer resources are
consumed, which in turn results in an optimum
@BOXABL // https://www.boxabl.com/
way of living.
 “सचेत जीवन”
What is Conscious
Living?
Living consciously is about taking control of
your life, about thinking about your decisions
rather than making them without thought, about
@doodlage https://www.pinterest.ca/pin/6397223
having a life that we want rather than settling 22066550283/

https://theminimalistvegan.com
for the one that befalls us.

Your life has an impact, whether you think about

it or not. Being conscious of how your decisions
affect others is important.
@Wikihow

“सचेत जीवन”
People around the world are getting
more conscious and thoughtful of
what they consume. Lately, people
have realized that their consumption
habits and ways needs to be altered
by looking for better and optimum
alternatives.

@TONLÉ
Observing the Zeitgeist
Made and Under the
presented by: supervision of:

Yati Raj Mishra Dr. Kaustav Sengupta

MFM/21/148 Associate Professor