ANJALI PALOD

PARUL SHARMA
SOUMYA PUROHIT
YAMINI
YATI RAJ
PLUS IT UP ABOUT CLOTHING ACCESORIES FEATURING HELP

THAT

MAKES YOU
PLUS IT UP AWESOME!

PLUS IT UP is a brand that caters to the very much-

needed demand for fresh and stylish, ready-to-wear
plus-size clothing online.
Online plus size clothing and plus size fashion make a
fresh start with "PLUS IT UP" and vice versa. Now you
can not only find clothing in trend but also get them in
your size.

umhm! yes, we are unisex. USP

Plus it Up's Philosophy

The brand believes in the philosophy of

making fashion available to all
irrespective of their age, gender or size.
 UNISEX
TRENDY
COMFORTABLE
 STP
FIND
US
HERE!

 Segmentation
PEOPLE WHO LIKE QUIRKY AND F UN DES IGNS WITH OUT COMP R O MI SING IN
COMFORT. ALSO, FOR TH OS E WH O LIKES TO KE E P UP WITH TH E LATEST

IT
TRENDS.

Target
MALES AND FEMALES (AGE: 18- 30)
MIDDLE AND UPPER MIDDLE CLAS S

 Positioning
QUIRKY CASUAL PLUS SIZE B RAND
Mobile App

*COMFORTABLE
*FUNKY
*UNISEX

Brick and Mortar

 CLOTHING

T-shirts Sweatshirts Hoodies Jackets Bottoms

 ACCESSORIES

Fanny packs Caps

Socks Belts
PLUS IT UP
ABOUT CLOTHINGS ACCESORIES FEATURING HELP

OFFERINGS FOR OUR PLUS

GANG
SPRING-SUMMER
CLOTHING ACCESSORIES

TSHIRTS SHIRTS BELTS FANNY PACK

BOTTOMS
CAPS
PLUS IT UP ABOUT CLOTHINGS ACCESORIES FEATURING HELP

T-SHIRTS SOLID
TIE-DYE
MOSAIC PRINT
GRAPHIC PRINT
SHIRTS FORMAL
MANDERIN
CUBAN
WILD PRINT
BOTTOMS SOLID
TIE-DYE

CLOTHINGS
JOGGERS
CARGO
PLUS IT UP ABOUT CLOTHINGS ACCESSORIES FEATURING HELP

CAPS BASEBALL
BUCKET
MESH
FANNY BROWN BEAUTY
PACKS BLACK KEEPER
SPLASH IT UP

BELTS CARGO SEASON

PARTY IN THE HOUSE
KEEP IT SUBTLE

ACCESSORIES
6 Months
Buy Plan
6 MONTHS
BUY PLAN The Six Months Buy
Plan is used to relate
sales, inventory levels,
purchases, and
reductions. The buyer
uses it as a
merchandising tool to
operate a more
profitable retail
business.
 PL
Let us assume that "+ it up" has a past sales

AN
record of ₹ 20,00,000, and it is expected that

NE
the sales will further on see an increment by

D
150%. To estimate the current year sales, we will

SA
do the following calculation:

LE
S
Current Year's Sales = Last Year's Sales * Growth Percentage

Current Year's Sales = 20,00,000 * 150% OR 30,00,000

Therefore, the projected sales for the current year is;

₹30,00,000
Mark ups & Mark Downs
Mark-up percentage for the brand on the
merchandise depends on different
products and categories. It ranges from
40% to 70%.

Mark downs are offered during special

discount seasons, and during clearing
stock and in order to move the dead
stock. Also, when new arrivals are offered,
designs from older collection gets a
mark-down.
 Mark ups Product Category
Mark-Up
Percentage

ON T-Shirts 60-80%

DIFFERENT Shirts 60-80%

Lowers 70-80%
PRODUCT
Caps 100%

CATEGORIES Facemasks 100%

 Markdowns, or the difference between the actual retail
price and the actual selling price. Let us assume that the
markdown in the last season sales was 15%, in order to
boost the sales. In the last season, sales were Rs. 5,00,000.
To recover from the brunt, the markdown for the current
season will be 9%.

Current Year's Sales = Sales * Markdown %age

Current Year's Sales = 5,00,000 * 9% OR 45,000

Therefore, the projected markdown is;

₹45,000

 Style Name Cost Planned MRP Markup %age Markup Amount

Boxy Fit ₹600 ₹999 60% ₹400

Over-sized ₹400 ₹800 80% ₹400

Regular Fit ₹300 ₹599 80% ₹300

Bottoms T-Shirts
Over-Sized Joggers ₹600 ₹1500 73% ₹900

Wide-legged Lowers ₹450 ₹1000 81% ₹650

Straight Fit ₹400 ₹900 80% ₹500

Accesiories Style Name Cost Planned MRP Markup %age Markup Amount Stock Value

Bucket Hats ₹400 ₹800 100% ₹400 1,00,000

Baseball Cap ₹300 ₹600 100% ₹300 1,50,000

Beanie ₹400 ₹800 100% ₹400 2,10,000

Hats and Caps

 Planned
Reductions
Planned Sale of

Accessories
 Planned
Purchase
at Cost
Open to
Buy

(OTB)
 6 Months
Merchandise Plane
 Quantity required- Quantity required- Quantity required-
Cost/pc- Rs.25,000. Cost/pc- Rs.15,000 Cost/pc- Rs.15,000