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  • Chocolate Data

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    Srinivas Bhattacharya
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    The document analyzes chocolate consumption data across India from 2012-2013. It provides data on the percentage of households that consume chocolate ("Penetration") and the average amount consumed per household ("Avg Cons") for all of India, Maharashtra, and Tamil Nadu. It breaks the data down by socio-economic class (SEC: A, B, C, D/E) and reports total average consumption figures.

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    data on chocolate industry in India

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    The document analyzes chocolate consumption data across India from 2012-2013. It provides data on the percentage of households that consume chocolate ("Penetration") and the average amount consumed per household ("Avg Cons") for all of India, Maharashtra, and Tamil Nadu. It breaks the data down by socio-economic class (SEC: A, B, C, D/E) and reports total average consumption figures.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    8 views2 pages

    Chocolate Data

    Uploaded by

    Srinivas Bhattacharya
    The document analyzes chocolate consumption data across India from 2012-2013. It provides data on the percentage of households that consume chocolate ("Penetration") and the average amount consumed per household ("Avg Cons") for all of India, Maharashtra, and Tamil Nadu. It breaks the data down by socio-economic class (SEC: A, B, C, D/E) and reports total average consumption figures.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 2

    Analysis Crosstab

    Process Period 2012 Aug To 2013 Jul


    Measure Households in 000s ; Volumes in 000 KGS : Purchase Volume ; Average Consumption in KGS/HH

    Penetration Avg Cons


    All India Urban Total SEC: A SEC: B SEC: C SEC: D/E Total SEC: A
    Universe (000s) 78561.7 8687 14646.7 18042.5 37185.6
    % % % % %
    ANY CHOCOLATES 33.5 42.7 37.3 35.4 28.9 0.406 0.492

    Penetration Avg Cons


    Maharashtra Total SEC: A SEC: B SEC: C SEC: D/E Total SEC: A
    Universe (000s) 14671.2 1446.6 2585 3992.1 6647.5
    % % % % %
    ANY CHOCOLATES 42.4 45.7 41.3 43.7 41.3 0.417 0.528

    Penetration Avg Cons


    Tamil Nadu Total SEC: A SEC: B SEC: C SEC: D/E Total SEC: A
    Universe (000s) 8162.5 628.5 1302 2131.6 4100.5
    % % % % %
    ANY CHOCOLATES 35.1 43.0 36.1 37.6 32.3 0.427 0.56
    nsumption in KGS/HH

    Avg Cons Avg POC


    SEC: B SEC: C SEC: D/E Total SEC: A SEC: B SEC: C SEC: D/E

    0.468 0.421 0.336 10.1 10.8 10 10.4 9.8

    Avg Cons Avg POC


    SEC: B SEC: C SEC: D/E Total SEC: A SEC: B SEC: C SEC: D/E

    0.522 0.432 0.34 10.9 8.8 9.6 11.2 11.6

    Avg Cons Avg POC


    SEC: B SEC: C SEC: D/E Total SEC: A SEC: B SEC: C SEC: D/E

    0.39 0.394 0.434 7.5 10.8 7.6 6.7 7.3

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