Tutorial Question

PROPOSAL WRITING

Write a business proposal based on the information given below.

Since 2011, Yummy Bubble has been a retailer of a quality bubble tea in Malaysia.
Owning 10 international brands, Yummy Bubble offers a wide variety of drinks at their
outlets such ask Milk Teas, Coffees, Smoothies, Fruit juices, Mocktails and also Natural
Teas.

However, since 2016, the company has not been making a profit as sales decreased.

As the General Manager of the company, you have been tasked to write a proposal to the
Managing Director, informing him TWO (2) strategies that can be carried out in order to
increase sales.

Elaborate on the strategies by providing reasons and explanation. The length of the proposal
should be about 350 - 500 words.

[Total: 40 marks]
PROPOSAL WRITING
Marking Scheme
Criteria Marks
awarded
CONTENT

1
 Introduction
 States purpose clearly

 Background and Purpose

1
 Mentions the issues / problem 1
 Mentions the strategies 1
 Explains the benefit of the proposed solutions

 Proposed Plan, Schedule

Mentions and explains the 2 strategies

 Strategy 1(1mark)
 Reason (1mark)
 Elaboration (1mark)
3
 Strategy 2 (1mark)
 Reason (1mark)
 Elaboration (1mark)
3
 Schedule

 Staffing

 Describes staff credentials and expertise 1

 Authorisation
1
 Includes a statement to show the benefit of proposal
 Mentions deadline to accept proposal

 Format
2

Follows the fully blocked memo format:

Title Page/Headings/ Overall Presentation
Award 1 – 1 ½ marks if there are 1-2 errors
Award 0 marks if there are more than 3 errors

15
 Organisation 5
Language 20
Total 40

It is imperative that content be given merit only when the meaning is coherent. Do not
award marks for mere key words and do not attempt to infer what the student is trying
to state if the meaning is ambiguous.

If student copies the prompt and does not attempt to respond, award 0 marks.

If the answer is short (≤ 400 words), write “S.A.” at the top of the page and mark the
language and style on a reduced scale of 10 marks (see marking guide). Assess
content as usual.

Organisation and Language marking guide

5 4 3 2 1
 Positive  Clear and  Reasonable  Faulty  Muddled, no
merit form appropriate organisation organisation organisation
 Excellent, form  Modest,  Many  Numerous,
clear, logical  Good, clear, sometimes unclear frequent illogical
connection logical illogical illogical connections
Organisation
 Clear connection connections connections  No direction or
(5 marks) direction
 Unified,  Some  Many development
and irrelevant or
occasionally irrelevant  Inappropriate
development inappropriate format
irrelevant development
 Appropriate development development
 Some errors
format
in format  Numerous
 Appropriate errors in
format
format

20-17 16-13 12-9 8-5 4-1

10-9 8-7 6-5 4-3 2-1
 Very good  Good  Modest  Flat,  Weak linguistic
linguistic linguistic linguistic uncertain ability.
ability ability ability language  Not English
 Appropriate  Appropriate language at  Language  Limited lexis
formal and formal and times informal and  No interesting
business business non‒business expressions
Language language  Informal and
language no business language  Not
(20 marks)  Appropriate  A few language comprehensible
 Many
lexis inappropriate  Very difficult to
 Some inappropriate
(Short  Numerous lexis read
inappropriate lexis
relevant
answer –  Several lexis  One or two  Frequent
topical
relevant  A few Relevant gross/minor
10 marks) expressions topical errors
relevant topical
 Clear, expressions topical
concise expressions
 Clear, expressions
language  Language
concise  Language
 Very few unclear,
language sometimes
minor errors difficult to
 Occasional unclear and
gross/minor
errors wordy read
 Some  Numerous
gross/minor gross/minor
errors
errors