Professional Documents
Culture Documents
Internal forces
Desire to increase profitability
Reorganization to increase efficiency
Conflict between departments
To change Organizational culture
External forces
Customer demand
Competition
Cost of inputs
Legislation
Tax changes
New technology
Political
Ethics
Technological obsolescence
Change Management Process
Phase 1
Preparing for Change
(Preparation, assessment and strategy
development)
Phase 2
Managing Change
(Detailed planning and change management
implementation)
Phase 3
Reinforcing Change
(Data gathering, corrective action and
recognition)
The ADKAR Model
Awareness:
An individual or organization must know why a specific change or series of changes
are needed.
Desire:
Either the individual or organizational members must have the motivation and desire
to participate in the called for change or changes.
Knowledge:
Knowing why one must change is not enough; an individual or organization must
know how to change.
Ability:
Every individual and organization that truly wants to change must implement new
skills and behaviors to make the necessary changes happen.
Reinforcement:
Individuals and organizations must be reinforced to sustain any changes making
them the new behavior, if not; an individual or organization will probably revert back
to their old behavior.
“If we do not Change, we do not Grow. If we
do not grow, we are not really living.”
Gail Sheehy
Why People Resist Change?