Questions

What is promotion?
Answer: Promotion refers to the process of communicating with potential customers about a product or service
in order to persuade them to make a purchase.

Why do businesses promote their products?

Answer: Businesses promote their products to increase awareness of their brand and offerings, generate
sales, and ultimately increase revenue.

What is advertising?
Answer: Advertising is a form of promotion that involves paying for a message to be communicated to a large
audience through various media channels.

What is above the line promotion?

Answer: Above the line promotion refers to promotional activities that are carried out through mass media
channels such as television, radio, and print media.

What is below the line promotion?

Answer: Below the line promotion refers to promotional activities that are carried out through non-mass media
channels such as direct mail, email, and personal selling.

What is direct selling?

Answer: Direct selling refers to the process of selling products or services directly to consumers without the
use of a physical retail location.

What are some types of sales promotion?

Answer: Some types of sales promotion include loyalty cards, competitions, money off deals, and buy one get
one free offers.

What are loyalty cards?

Answer: Loyalty cards are cards that offer customers incentives for repeat purchases, such as discounts or
free items.

What are competitions?

Answer: Competitions are promotional activities that encourage customers to participate in contests or games
in order to win prizes.
What is stock management?
Answer: Stock management refers to the process of ensuring that a business has the right amount of inventory
on hand to meet customer demand.

What are money off deals?

Answer: Money off deals are promotional activities that offer customers discounts on products or services.

What is buy one get one free?

Answer: Buy one get one free is a promotional activity that offers customers a free product or service when
they purchase another product or service.

What is merchandising?
Answer: Merchandising refers to the process of presenting products in a way that is visually appealing and
encourages customers to make a purchase.

What is public relations?

Answer: Public relations is a form of promotion that involves building and maintaining relationships with the
public, media, and other stakeholders.

What are some types of advertising media?

Answer: Some types of advertising media include television, radio, print, online, and outdoor advertising.

What are some types of media?

Answer: Some types of media include social media, email, direct mail, and mobile advertising.

What are trade fairs?

Answer: Trade fairs are events where businesses showcase their products and services to potential customers
and partners in a specific industry or market.

What is the purpose of sales promotion?

Answer: The purpose of sales promotion is to increase sales by offering incentives to customers.

What is a loyalty card?

Answer: A loyalty card is a card that offers customers rewards or discounts for repeat purchases.
What are some types of sales promotion?
Answer: Some types of sales promotion include money off deals, buy one get one free offers, and
competitions.

What is public relations?

Answer: Public relations is the practice of managing the reputation of a company or organization through
communication with the public and the media.

What is advertising?
Answer: Advertising is the practice of promoting a product or service through paid messages in various media
channels.

What is a trade fair?

Answer: A trade fair is an event where companies showcase their products or services to potential customers
in a specific industry or market.

What is above the line promotion?

Answer: Above the line promotion refers to advertising and other promotional activities that reach a wide
audience through mass media channels.

What is below the line promotion?

Answer: Below the line promotion refers to promotional activities that target individuals or small groups through
direct mail, personal selling, and other non-mass media channels.

What is direct selling?

Answer: Direct selling is the practice of selling products or services directly to customers without a physical
retail location.

What is stock management?

Answer: Stock management is the process of ensuring that a business has the right amount of inventory on
hand to meet customer demand.