Advances in Information Technology, Management, Social Sciences and Education

December 2018
ISBN No.: 978-81-938040-8-7

Paper 24

A Critical Study on Business Strategies of Infosys Ltd.

Ihthisham
I Year MCA, College of Computer & Information Sciences, Srinivas University,
Mangalore, Karnataka, India.
E-Mail: Ihthisamethu@gmail.com

Abstract

Infosys is a multinational leading information technology company which was founded by N.

R. Narayanmurthy in 1981 at Pune along with 7 engineers. The first name of 'Infosys' was
isys which was later changed as Infosys. Infosys is the 2nd biggest it company in India
whose average annual profit is reported 16000 crores. Infosys focuses on new and innovative
technological solutions, easy and simple implementations, effective business strategies and
developing, adapting deploying new technologies. One of the major achievement of Infosys
was it occupied 62% market of India in 2012 regarding the IT consultees and 10% market of
the world in 2013. Infosys has its headquarters in 25 countries and development centers in
India, China,Australia, USA, UK, Japan etc.Infosys also undertakes technical support and
BPO also.Infosys won the Global MAKE AWARD (Most Admired Knowledge Enterprises
Award ) for the years 2002, 2003, 2004 and 2005, which was the only Asian company to
win this award.This paper narrates about business strategies, technical
aspects,competitors,marketing strategies for this company and suggestions for future
innovations.

Keywords: Case Study, Infosys, Information Technology Company, Business strategies,

Marketing Statergies, Business Transformation.

1. INTRODUCTION

Infosys is an Indian multinational company which is founded by N. R. Narayanmurthy who

was the first employee of this company. It is a multinational information technology service
company headquartered in Bangalore, India. As of June 30, 2008 it is one of the largest
companies in India, with 94400 professionals. It has nine development centers in India and
30 offices around the world. In the financial year 2007-2008, Infosys had annual revenue of
$ 30 billion in the market capitalization. N.R Narayana Murthy took 10,000 rupees from
Sudha Murthy, wife of An idol to start this particular company. With the name of Infosys
Consultant Pvt. Ltd., the company was integrated into Raghavan's house in the registered
office in Mattkaga in North Mumbai, Mumbai. At Infosys, it‘s quite simply innovation that

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 Advances in Information Technology, Management, Social Sciences and Education
December 2018
ISBN No.: 978-81-938040-8-7
has won them the boldness of their stakeholders.People believe their responsibilities
conjointly extend

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December 2018
ISBN No.: 978-81-938040-8-7
on the far side the boundaries of business. The Infosys Foundation provides help to a
number of the foremost depressed sectors of the communities in which they work. The
Infosys Science Foundation awards the Infosys Prize to a number of the foremost important
analysis of their times within the sciences and also the humanities. An entrepreneurial
journey that began with seven engineers and US$250, Infosys is currently a publicly listed
company driven by 169,000+ innovators and revenues of over $8.64 billion

2. OBJECTIVES

1. To analyze the overall Growth of the company.

2. To find the Services and Products provided by the company.

3. To find out the Market Share and business strategies of the company.

4. To Check the different Solutions for improving the Growth of the company.

3. SMART PRODUCTS AND SERVICES

Infosys offers a variety of specialized engagements from the adoption of roadmaps for smart
producing to go-to-market strategies for connected merchandise. Infosys is additionally an
innovation partner within the association that developed the acatech Industrie 4.0 (is a name
given to the current trend of automation and information exchange in producing
technologies.) Infosys give sensible IT Solutions to connected products that alter your
business to form new revenue streams, it makes vertical business solutions and platforms
that harness the facility of machine learning and advanced analytics to assist your
organization to become additional economical and competitive and providing integrated
offerings to deliver and manage IoT solutions that can change business style. Some of the
products are :

NIA - Next Generation Integrated AI Platform (formerly referred to as MANA)

Infosys Consulting - a global management consulting service (is a management consulting,

IT consulting practice within the larger Infosys organization which works in strategy, IT
transformation, change management and business analytics. Infosys Consulting operates
globally and currently has offices in 18 countries across the Americas, the Asia Pacific and
Europe.)

Infosys Information Platform (IIP) - Analytics platform EdgeVerve (Systems which

includes Finacle, a global banking platform that provides business consulting, information
technology and outsourcing services.)

Panaya Cloud Suite - (Panaya is an Israeli software company. The company is a subsidiary
of Infosys. Panaya's products include Change impact analysis, automated code remediation,
collaborative test management and test-execution, and ALM acceleration. Panaya‘s service
runs on the Amazon Elastic Compute Cloud).

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Skava - (Skava Commerce is a modular platform designed to keep up with your evolving
business.)

4. CUSTOMERS AND STAKEHOLDERS

Quality excellence with a strong customer focus should be one prerequisite to attain true
business excellence. There are of course legitimate reasons to address issues as
organizational and global sustainability, human rights, financial stability and environmental
protection To properly address these issues, concepts such as business management or
stakeholder management might be more appropriate.

Some of the customers of Infosys are :

Ben ATM Systems

Mercedes-Benz
Suzuki
Zee Entertainment
Viacom entertainment
T-series
HSBC Bank

ICICI Bank
Bank of America
Reserve Bank
Jhonson and
jhonson
American Management Systems
Russian Navy
Andrews Air Force Base
Bank of AmericaAvis Rent A automotive
Berman William Blake Associates
Brookhaven National science laboratory.
Defense provision Agency
Daimler Mercedes-Benz
Department of Energy
Deutsche Bank
HP
Health and Hospital Corporation of latest House of York
HSASC
IBM Corporation
PeopleSoft
Kirlin Securities
Lockheed Martin
U.S. Navy
New York town Board of Education
Pencom Systems opposition.
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U.S.
Randolph Air Force Base
Svenska Handelsbanken
U.S. Navy
Russian Army
Women's Sports Foundation
More than ninetieth of infosys' business is repeat, that is they're doing business
with constant

Customers.
It is really rare that a shopper is dissatisfied and leaves for various notable tech giants.

5. SUSTAINABILITY THROUGH GREEN STRATEGY

Businesses are the lifeblood of any economy and can continue to operate only if economies
sustain. Economies, in turn, need a stable society; and stability and sustainability if societies
are dependent on the health and sustainability of the environment hence businesses have to
be ecologically ‗responsible‘ to be actually sustainable. Sustainability, apart from being the
need of the hour, is also a source of exclusive opportunity to business: an opportunity for
innovation, differentiation, brand building and to earn confidence and trust of all sections of
stakeholders. Today, sustainability is thus the highest priority agenda on corporate strategy
charts.Working on the same lines, the sustainability policies of Infosys also focus on making
their business, clients business, the ecosystem and the lifestyle of each and every individual
sustainable. The business objectives of Infosys are spread across four dimensions of
performance- finance, clients and market, operational excellence, global talent and
leadership.

6. HR HIRING AND TRAINING STRATEGY

Infosys is a Fortune five hundred company whose main service is in IT business. Today it's
the leading firm on the market providing a lot of IT solutions to its customers and
stakeholders. The business scope of Infosys starts from Telecommunication, Banking,
Financing, selling to producing. Like most international corporations, Infosys features a
matrix structure. Its various branches across the world work together to reach the
organization‘s strategic aims. Thus, performance management in Infosys has 2 totally
different management strategies for normal staff and contractors or middleman.And HR is
the main and every effective decision and hiring of all candidates are decided by the
Centralized HR department.

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At Infosys Limited, they truly trust that the activities of the association and its locale are
high reliant. It is through steady and cooperative communications with the outside partners
that the Company endeavors to end up a resource for the networks where it works. With a
little commitment as gift, they help uncommon necessities of young ladies relationship in
their central goal to convey groundbreaking help to the people who required it the most. As a
productive accomplice in the network, Infosys has been an endeavor solid activity to
understand its social duty targets, along these lines building an incentive for its clients and
network. The Infosys likewise gives money related and equipment backing to a few different
exercises, for example, setting up another school Medical camp to address locale explicit
medicinal issues, legitimate sanitation offices for young ladies and so on, and furthermore
they bolster various activities concentrated on destroying absence of education and enabling
individuals.

7. ANALYSIS

Performance of the Infosys Company: The Management is satisfied to educate the investors
that following a time of 5 years, the Company has posted a Net Profit after Tax (called Total
Comprehensive Income under the Indian Accounting Standards informed by the Ministry of
Corporate Affairs) of Rs.95.09 crores for the financial year 2016-17. On the operational
front, the Company tried noteworthy endeavors amid the year towards enhancing operational
execution over its center organizations and is completely equipped to advance on its
development desires. The push in the coming years, beginning from FY 2017-18, isn't just to
fortify the organization's situation in picked regions yet, in addition, to get energy and
develop.

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Business Overview: The association has an exhaustive game plan of IP based programming
game plans, joined with a broad assortment of IT Services to address the dynamic necessities
of an arrangement of industry verticals including Banking, Insurance, Capital Markets, Asset
and Wealth organization (BFSI). They similarly give answers for various verticals, for
instance, Government, Manufacturing, Distribution, Telecom, and Healthcare. The business
activities of the Company are broadly isolated into two classes, viz. IT Solutions and
Transaction Services IT Solutions business contains programming things and IT enabled
organizations while the trade organizations include BPO and KPO organizations. The
association has a fair thing portfolio and has a prevalent proximity in rapidly creating rising
economies. The thing business of the association has a wide base with more than 1000
powerful customers who are alluringly using the association's things. The association has
spread crosswise over 50 countries across more than six operational geologies, viz. South
Asia, Asia Pacific (APAC), Middle East and Africa, Kingdom of Saudi Arabia, Western
Europe (WE) and North America (US). The Infosys business is, all things considered,
isolated into Emerging Markets and Developed Markets.

Strengths

5. The barriers to market entry can be solved.

6. Monetary assistance is provided in the company.

7. A skilled workforce is available in the company.

8. Infosys reduced labor costs.

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December 2018
ISBN No.: 978-81-938040-8-7
9. They can maintain existing distribution and sales networks.

10. Infosys provide unique products.

Weaknesses

11. Future productivity.

12. High investments in research and development.

Opportunities

13. Infosys is the multinational Indian economy.

14. Growth rates and profitability.

15. Venture capital.

16. Income level is at a constant increase.

Threats

17. Price changes.

18. Increase in labor costs.

19. Growing competition and lower profitability.

8. TOP COMPETITORS

20. HCL Technologies

• Market cap. 21,337.8 Cr

21. MphasiS Ltd.

• Market cap. 11,381.60 Cr

22. Tech Mahindra.

• Market cap. 12,500.20 Cr

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December 2018
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23. Wipro.

• Market cap.1570.05 Cr

24. TCS.

• Market cap. 34,018.11 Cr\\

9. SUGGESTIONS FOR FURTHER INNOVATIONS

25. Rethink your high-level business

strategy 26.

27. Collaborate with more technology-related industries and companies.

28.

29. Eliminates projects and processes that don‘t work

30.

31. Recognize and protect Entrepreneur‘s

10. CONCLUSIONS

Historically, Infosys has focused on the creation of multimedia and creativity software
products, however, through exploration, innovation, and exploitation the company has
evolved into a broad-based Internet application. While not entirely without, Infosys enjoys a
very limited number of competitors with product and service lines that and closely mirror it's
own The company will need to manage explosive growth without sacrificing its positive
company culture and reputation for meeting the needs of consumers by delivering quality
services and products. Infosys business strategies are discussed as per the guidelines given in
Company analysis case study methodology.

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