Professional Documents
Culture Documents
CHAPTER 3
ETHICS AND SOCIAL RESPONSIBILITY
3.1 ETHICS
Ethics set standards of good or bad, right or wrong. Ethical behavior is the “good” or
“right” in the context of a governing moral code.
Cultural relativism suggests there is no “one right way” to behave because ethical
behavior is determined by its cultural context. Moral absolutism suggests ethical standards
apply universally across all cultures. Ethical imperialism impose one’s ethical standards on
other cultures.
Ethics intensity or issue intensity indicates the extent to which an issue is perceived to
pose important ethics challenges.
3.2.3 Rationalizations for Unethical Behavior
People often rationalize ethical transgressions with after-the-fact justifications.
Examples:
- “Behavior is not really ilegal.”
- “Behavior is really in everyone’s best interests.”
- “Nobody will ever find out.”