Activity 1: Annotated Bibliography

Efficacy of Facebook as a Marketing Platform as Perceived by Small-Scale Food Business Owners in

Guagua, Pampanga
Carbungco, Eunice Claire

Castillo, Marinella

Cruz, Jasmine

De Mesa, Abighail

Naranja, Angela Nicole

Manansala, Jennelyn

Romio, Aira Mae

Rosenberg, N., & Nelson, R. R. (1994). Small-scale food processing and local economic development in rural
communities. Journal of rural studies, 10(2), 135-143.

This article explores the potential of small-scale food processing as a driver of local economic development in rural
communities. The authors argue that small-scale food processing can create jobs and stimulate economic growth,
particularly in areas with limited traditional agriculture opportunities. They also discuss the challenges faced by
small-scale food processors, including access to markets, capital, and technical assistance. The studies highlight the
potential benefits of small-scale food processing, including job creation and economic growth. The studies
emphasize the importance of supportive policies and regulations, as well as access to markets and technical
assistance, for the success of small-scale food processors.

Hinton, S., & Hjorth, L. (2013). Social media and small business: A systematic review of the literature. Journal of
Small Business Management, 51(4), 615-627.

The study by Hinton and Hjorth provides a comprehensive review of literature on the use of social media by small
businesses. The authors highlight the cost-effective marketing opportunities that social media platforms such as
Facebook can provide for small businesses. They also emphasize the importance of understanding the platform and
its audience in order to effectively use social media for marketing purposes. The study highlights the potential
advantages of using social media for small-scale food businesses, including the ability to build relationships with
customers, increase brand awareness, and drive sales. Social media platforms like Facebook offer small businesses a
way to reach a large audience with minimal costs and can be particularly beneficial for businesses operating in rural
or remote areas. However, the study also acknowledges the challenges that small businesses face in effectively using
social media for marketing. These challenges include limited resources, lack of technical skills, and difficulty in
measuring the impact of social media on business performance. ( Aira)

Zhang, Y., M.K.Lindell, and C.S. Prater (2009). “Vulnerability of community businesses to environmental
disasters.” Disasters, 33(1), 38-57. Doi: 10.1111/j.1467-7717.2008. 01061.x

This paper builds a framework for assessing business vulnerability to natural disasters by synthesizing the key
results from the fields of business development research and disaster research. The theoretical integration of the
research addresses five main issues: it defines the ways in which businesses are subject to the effects of natural
disasters; it identifies the factors that determine the magnitude of business impacts after a disaster; it identifies how
and when businesses return to their pre-disaster level in the disaster stricken community; and it describes actions that
can be taken by individual firms and community planners to reduce the impact of disasters on businesses.

B, R Runyan, R. C. (2006). “Small business in the face of crisis: identifying barriers to recovery from a natural
disaster.” Journal of Contingencies and crisis management, 14(1), 12-26. Doi: 10.1111/j.1468-5973.2006.00477.

The study applies a qualitative approach to show small businesses’ Response and recovery from a large disaster, by
interviewing stakeholders In five different communities in the Gulf Coast of the United States after Hurricane
Katrina. The research findings include lack of planning by Small business; vulnerability to cash flow interruption;
lack of access to Capital for recovery; problems caused by federal assistance; and serious Infrastructure problems
impeding recovery. The study used a qualitative approach to emphasize how small businesses react to and recover
from a significant disaster by interviewing stakeholders in five different regions along the Gulf Coast of the United
States following Hurricane Katrina. According to the report, planning is lacking in small enterprises, they are
susceptible to cash flow disruptions, they lack access to funding for recovery, they have problems receiving federal
aid, and they have serious infrastructure problems that are impeding recovery.

Veer, N., Pawar, P., & Kolte, A. (2019). Effectiveness of social media tools and it’s impact on promotions.
International Journal of Innovative Technology and Exploring Engineering, 8(7S2), 224-230.

According to analytics data for the year 2018, 3190 million people, or 42% of the population, use social media as a
means of communication. Examining the impact of content promotion on a social media platform with reference to
social media users was the major goal of this study. Another goal was to compare the effectiveness of material that a
marketer posted on a social media site to attract users’ attention. Many people are using social media to do searches
and communicate with one another. In addition to attempting to determine the relevance of online promotions on
social media, this article will attempt to explain why social media is important for businesses as a medium for
company promotion.

Eze, I. F., Ruhode, E., & Iwu, C. (2021). The effectiveness of social media marketing. A case of Lagos Nigeria.
UNIE Business Research, 10(2), 255-271.

Small businesses are the backbone of any economy because they can, among other things, give their owners and
employees jobs. The usage of social media by small businesses in Lagos, Nigeria, was the main emphasis of this
study. The study is required because the majority of small businesses in Nigeria fail during their first few years of
existence. A questionnaire was used to get information from participants since it was less expensive and made it
possible to gather a lot of information quickly. According to this report, the majority of small businesses in Nigeria
employ social media to promote their goods and services. Most business owners confirmed that the platform is
efficient when applied in business. The findings also reveal that some enterprise owners are still yet to implement
social media marketing into their advertising plans. Some implications and recommendations are flagged.

Gangadharbatla, H. (2008). Facebook me: Collective self-esteem, need to belong, and internet self-efficacy as
predictors of the iGeneration’s attitudes toward social networking sites. Journal of interactive advertising, 8(2), 5-15.

Social media websites have a huge impact and are growing rapidly. Social networking platforms provide significant
amounts of money and advertising. This study looked into the factors that have the biggest positive impacts on
college students’ levels of self-efficacy and self-esteem online. Many social media services are offered by social
networking sites. Users’ own personal space, the ability to share photographs and videos, the ability to run blogs,
and the promotion of group interactions via chat rooms, instant messaging (IM), and email are just a few examples.

Frese, M., Van Gelderen, M., & Ombach, M. (2000). How to plan as a small scale business owner: Psychological
process characteristics of action strategies and success. Journal of small business management, 38(2), 1.

A study of the theoretical analysis employed by business owners in developing and implementing their commercial
success plans. Five different types of strategic planning were identified in this study: comprehensive (top-down)
planning, crucial point, opportunistic, reactive, and routine/habit. According to research conducted on 80 Dutch
small business owners, a crucial point approach was positively correlated with firm success whereas a reactive
strategy was adversely correlated. The combination of opportunistic and reactive methods was shown to be least
successful, whereas the combination of critical point and opportunistic techniques looked to be most successful.

Assimakopoulos, C., Antoniadis, I., Kayas, O. G., & Dvizac, D. (2017b). Effective social media marketing strategy:
Facebook as an opportunity for universities. International Journal of Retail & Distribution Management, 45(5), 532–
549. https://doi.org/10.1108/ijrdm-11-2016-0211

Based on article effective social media marketing strategy: Facebook as an opportunity for inversities. This study
shows the investigates and usage of university Facebook group and site, A structured questionnaire was used with
samples of 343 and 300 students gathered in this survey, Western Macedonia and 343 were completed by the
respondents of the University of Novisad And now Facebook now has 1.09 billion daily active users and 989 million
mobile daily active users , social media marketing strategy on Facebook as an opportunity to tends to rise as a result
of social impact, such as conversation, interaction, and product recommendations.

Chawla, Y., & Chodak, G. (2021). Social media marketing for businesses: Organic promotions of web-links on
Facebook. Journal of Business Research, 135, 49–65.
https://doi.org/10.1016/j.jbusres.2021.06.020

In this study investigated the use of social media marketing for business: Organic promotions of wed-links on
Facebook, using the experiment presented here was designed and conducted in collaboration with a Polish e-
commerce store, Over the total duration of this experiment, the E- Store reached 17,546 FB users, which resulted in
664 reactions and 258 link clicks. Also this study In modern world social media frequently form the basis of the
marketing strategy can communicate about business, products, brands in using Facebook.

C. H. Karjo, F. Hermawan and B. Napitupulu, "The Impact of Digital Marketing Media on the Household Business
Sales during Covid-19 Pandemic," 2021 3rd International Conference on Cybernetics and Intelligent System
(ICORIS), Makasar, Indonesia, 2021, pp. 1-4, doi: 10.1109/ICORIS52787.2021.9649491.

In this article, it showed how the home enterprises manage to sustain their small-scale businesses by the use of
certain digital marketing applications such as Instagram, Facebook, WhatsApp, and Word of Mouth. The data they
obtained were from the sales reports of three household businesses located in Jakarta, that is specialized in selling
traditional snacks like donuts, dimsum, and spring rolls. They analyzed their sales based on the type of digital
marketing medias they used. In the results, it shows that the household businesses obtained their biggest sales,
promoting through the social media platform, Instagram.

https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=9649491&isnumber=9649441

Pollák, F. & Dorčák, P. (2016). The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating
in Slovakia. Market-Tržište, 28 (1), 79-91.

The aim of this article is to idnetify and interpret the effective use of the social media platform Facebook as a
marketing tool for small and medium-sized businesses operating in selected Central European market. The findings
and information they obtained in this contribution can be utilized to upgrade our understanding of the issues related
to the efficiency of implenting resources by the individuals using the selected marketing tools in particular of
marketing communication, promotion, and branding such as the networking site Facebook.

https://hrcak.srce.hr/160393

Virginia Phelan, K., Chen, H. T., & Haney, M. (2013). “Like” and “Check-in”: how hotels utilize Facebook as an
effective marketing tool. Journal of hospitality and Tourism Technology, 4(2), 134-154.
 
The goal of this paper is to investigate how effectively hotels use Facebook as a marketing tool and how consumers
interact with the property by tracking the number of fans, customer comments, and the accuracy of information
provided. This paper is based on a content analysis of 100 hotel Facebook pages. The findings show that hotels' use
of Facebook features varied greatly. Some hotels use Facebook solely to post property information, whereas others
use it to facilitate customer engagement. Because the literature on the effectiveness of social media as a marketing
tool in the hospitality industry is severely limited, this study highlights the difficulties that some hotels are having in
maximizing the reach of their Facebook pages, suggests possible approaches for improvement, and makes
recommendations for structuring social networking strategies.Many hotels failed to interact with customers, provide
accurate and timely information, and entice prospective buyers by showcasing the property through photos and
videos, according to the findings. Practitioners would benefit from improving these aspects in order to better appeal
to consumers and realize a significant return on investment. This study looks into the extent to which the top 100
domestic US hotels use Facebook. Three aspects were evaluated: content information, property details, and
interactions between hotels and customers. Because the literature on social network marketing is limited, the current
study is intended to serve as a foundation for future research as well as guidance for industry professionals on how
to best maximize technological marketing channels.