1

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PR
ROGRAM
MME SCH
HEDULE

Nationaal Confereence
on
'अमृतकाल
क ' and Changing
C Media: Resurgence
R e of New India
I
(Marchh 22- 23, 2023)
2

Spoonsored byy

Indian Council of Soccial Science Research

R (IC
CSSR)
Minisstry of Educaation, Goverrnment of Inddia, JNU Insstitutional Area,
A Aruna Asaf
A Ali Marrg
New Delhii - 110067 (IINDIA)

Orgganized byy:
Viv
vekananda School
S of Jouurnalism andd Mass Commmunication
Vivek kananda Institute of Professional Stuudies- Technnical Campuus
Affiiliated to Guuru Gobind Singh
S Indrapprastha Univeersity, Delhii
Websitee: www.vips.edu 
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Day-1 Wednesday 22/3/2023

Registration: 9:30-10:30
Inaugural 10:30-12:00 • Lighting of the Lamp
Session • Welcome of Guests on Dais & Felicitation by Dr Mona Gupta
• Opening Remarks by Conference Head: Prof. (Dr) Charu Lata Singh, Dean
VSJMC
• Blessings by Representatives of Management
• Keynote Address: Sh. Anand Sharma, Additional DG Meteorology, Gov of
India
• Address by Chief Guest: Prof. P K Joshi, Chairperson Special Center for
Disaster Research (SCDR) and Professor School of Environmental
Sciences (SES), Jawaharlal Nehru University
• Concluding Remarks by Conference Chair: Prof. Sidharth
Mishra,Chairperson VSJMC & VRC
• Vote of Thanks by Conference Convener: Dr Ramesh Kumar Sharma
• National Anthem
Tea-Break 12:00-12:30
Plenary 12:30-2:00 Environment and Changing Media
Session-1 • Welcome of the speakers by Dr Mona Gupta
• Prof R.Gopichandran, NTPC School of Business
• Dr Ritu Dubey Tiwari,Principal-NISCORT Media College
• Moderator: Prof Dr Charu Lata Singh, Dean VSJMC
Lunch Break: 2:00-2:30
Workshop on Data Verification (A Google News Initiative) by Dr Manas P. Goswami, Associate Professor, Central
University of Tamil Nadu
Time: 2:30-4:00 Venue: Conference Room Block-B
Faculty Coordinators: Dr Vaishali Billa & Dr Ramesh Kumar Sharma
Technical Session-1 (Physical)Digital Media and New India
Time: 2:30-4:00 Venue: Auditorium, B-Block
Session Chair: Dr Uma Shankar Pandey, Associate Professor & Head, Dept. of J & MC Surendranath College for Women,
University of Kolkata
Co-Chair: Dr Baninder Rahi & Dr Chetna Bhatia

Assessing The Consumer Behaviour of Sleepy Owl: A Study of The #Yourloss

1 Rashmi Sharma
Campaign
2 Aakansha Sethi OTT to OTC: Another Leap for the Movie industry in the Next Decade?
Devang Chaturvedi &
3 Podcasting in India: An Empirical Study
Dr. Atul Upadhyay
Digital content creation and impact of social media handles towards
4 Dr Praveen Kumar Singh
promotion of rural businesses
5 Neha Pande, Shruti & Social media as a Tool for Digital Activism: A Study of Communicative Practices
Tanisha Adopted by Advocacy Organizations in Delhi, NCR
6 Shifali Puri & Riya Jain Cross-Cultural Dominance Through Social Media On Youth in New India
Varun Beri, Vrinda Framing of Russia-Ukraine Conflict by Russia, German and, Indian TV News
7
Sharma & Neha Pande
Awareness of fertilizers, insecticides and fungicides
8 Dr Vishnupriya Pandey
among small farmers through YouTube in District Mahasamund, Chhattisgarh
Dr. Ankit Sharma &
9 The Role of Media in Publicizing and Promoting Swachh Bharat Mission among Youth
Abhinav Arohi
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TECHNICAL SESSION 2 (ONLINE): Women Rights, Media and New India

Time: 2:30-4:00 Venue: second Floor Studio (CDCMS) and Computer Lab, Second Floor
Session Chair: Dr Durgesh Tripathi, Associate Professor, GGS IP University
Co-Chair: Devanag Chaturvedi & Dr Atul Upadhyay
1 Sharmistha Jha A study on the changing characters played by women in Indian cinema today

2 Pratham Golcha Women: Role, contribution & way ahead in New India.
Evolving Narratives and Representation of Women In Indian Cinema- Case Study of
3 Neha Ganesh Moon
Four Films

Social Media, Self-Reliance and Women Entrepreneurship: A Study of the online

4 Hashim Hamza Puthiyakath
Promotion of Micro-businesses during Pandemic

Website as Digital media tool for media relations by Public and Private sector
5 Sunny Dhaliwal
universities
6 Arindam Basu Metaverse makeover in digital adverting
 
TECHNICAL SESSION 3 (ONLINE): NEP, Health, Media and New India
Time: 2:30-4:00 Venue: Room no 306 and Room 307, B Block
Session Chair: Dr. Mihir Ranjan Patra, Faculty of Media Studies, Guru Jambheshwar University of. Science and Technology,
Hisar
Co-Chair: Dr Sahil Koul & Dr Praveen K Singh
Mohit Kishore A Critical analysis of the National Education Policy: Issues & Challenges in Higher Education A
1
Vatsa study among students and faculty members of NIFT Shillong
Enhancing the Self-presentation: Understanding the Motivations and Effects of the usage of Photo
2 Kaviya Ravi
Filters among Young Indians

3 V R Anand Interdisciplinary Approach of JMC Exercise Whilst Tutelage.

Radio a Communication tool for Popularizing Clean India, Vocal for Local Missions and for
4 Dr. Gurjeet Kaur
Resurgence of New India; With reference to Mann ki Baat Programme

5 Mythraye VP Dietary habits and media: Research gaps and future directions
6 Mythraye VP Health Communication for Promoting Diet among Pregnant Women in India
7 Dr. R.Ramani, A study on women empowerment in India
 
 
 
 
   
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Day-2Thursday 23-03-2023

National Education Policy 2020 and New India

• Welcome of the speakers by Dr Chetna Bhatia
Plenary Session-2 • Dr. Bindu Sharma, Director, Institute of Mass Comm & Media Technology,
10:30-12:00
(Venue: Auditorium, Kurukshetra University
B-Block) • Prof. Manukonda Rabindranath, Dean, Centre for Media Studies, Jawaharlal
Nehru University
• Moderator: Prof. Dr Charu Lata Singh , Dean VSJMC
Tea-Break 12:00-12:30
Special Session on Environment and Media by Dr Deep Narayan Pandey, Assistant Professor, Special Centre for Disaster
Research, Jawaharlal Nehru University, Delhi
Time: 12:30-2:00 Venue: Auditorium Block-B
Faculty Coordinators: Dr Baninder Rahi & Dr Ramesh Kumar Sharma
Technical Session-4 (Physical)Women Rights, Health and Wellness in New India
Time: 12:30-2:00 Venue: Conference Room, Block-B
Session Chair: Dr Manas P. Goswami, Associate Professor, Central University of Tamil Nadu
Co-Chair: Neha Pande & Dr Praveen K Singh
1 Purabi Bhattacharya New Media Usage and Mental Health: A COVID-19 Scenario
Over the top or below the belt: A study on the depiction of sexism and objectification of
2 Ananya Shukla
women in Indian Netflix series
3 Nivedita Sharma Role of Social Media advertising in creating awareness on Swachh Bharat Mission
Dr. Aaqib Anwar Butt & Digital Media applications and challenges to online Education: A study on rural tribal
4
Sunny Kumar Gond areas of Annupur district- Madhya Pradesh
Dr Ravi Chaturvedi & Examining the impact ofgovernment policies and initiatives in India to foster gender
5
Ashish Verma equality and empowerment
6 Chaitali Bag The new media coverage of Bangladesh Liberation War – 50 years then & now
Dr. Piyashi Dutta &
7 Women Journalists and Digital Media: Perspectives from North East India
Dr. Avneesh Kumar
Technical Session 5 (Physical): Political Communication, Media and New India
Time: 12:30-2:00 Venue: Room No 310, Block-B
Session Chair: Dr. Awa Shukla, Head Journalism & Mass Communication, Dr. Babasaheb Ambedkar Open University,
Gandhinagar
Co-chair: Dr Ankit Sharma & Dr Atul Upadhyay
Anurag Gupta & Saloni "Double-Tapping into Democracy: The Influence of Instagram on Political Awareness of
1
Bhardwaj Students in Delhi's Colleges"
Dr. Sahil Koul, Saurav
2 Kumar Ranjan & Media Freedom: A Perspective of Delhi NCR Based Journalists
Simranjeet Singh
3 Neha Pande, Shruti Semiotic Analysis of Political Cartoons Published in The Times of India
Poddar & Riya Gupta
Role of Print Media in creating Awareness & Perception about Pradhan Mantri Kisan
4 Balkrishna Mishra
Maan Dhan Yojana among the Farmers in Basti District
Political campaign communication: A case study of Indian political advertising onGoogle
5 Santosh Kumar
since Feb-2019
   
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Technical Session 6 (ONLINE): MSME, Start - UP, Social Mediaand New Media
Time: 12:30-2:00 Venue: second Floor Studio (CDCMS) and Computer Lab, Second Floor
Session Chair: Dr. Rajesh Kumar Shukla, Head Dept. of JMC, IFTM University, Lodhipur Rajput, Moradabad UP
Co-Chair: Dr Vishnupriya Pandey & Dr Chetna Bhatia
1 Pramod Kumar Rai Multiple authorities biggest hurdle in growth of Delhi's MSME
Mayank Bharadwaj,
2
Debjani Chakraborty & A voice of their own: using social media platforms by tribal people
Paramveer Singh
Stereotypical to Empowerment: A Study of the Portrayal of “Self-Reliant” Women in
3 Shiny Angel
Indian Femvertisements

Ashwini Wamanrao
4 िडिजटल तकनीक का गां वों पर भाव: कोरोना से पूव व कोरोना के बाद का तुलना क अ यन
Khawshe

5 डा◌ॅ . भुपे कौर त भारतीय समाज म मिहलाओं की थित और थान

6 Priyanka Thakare आज़ादी का अमृत महो व (नए भारत म मिहलाओं का बदलता प

मुकेश कुमार चौरासे  कृिष जाग कता िनमाण म सं थागत और गैर‐ सं थागत यू ूब चैनलों की भूिमका – म दे श
7
डॉ.  ाित जयवंतराव बुते  के संदभ म 
8 Sangeeta Saxena Perception Management of Indian Navy by Defence Public Relations 
Technical Session 7 (ONLINE): MSME, Start - up, Social Media and New Media
Time: 12:30-2:00 Venue: Room No 306 &307 , B-Block
Session Chair: Dr. Uma Shankar Pandey, Associate Professor & Head, Dept. of J & MC Surendranath College for Women,
University of Kolkata
Co-Chair: Abhinav Arohi & Dr Mona Gupta
1 Litty Tomson A Survey On The Effect Of Digital Technology In Transforming New India
2
Ritika Bhagchandani Social Networks as the main way of Communication in the Modern World

3 Pranay Kamble
4 Ajith K
Gauri Thakare& Dr
5 Dharmesh V.
Dhawankar
6 Anurag Kumar Mishra
Abbin Joseph Thomas &
7 An Impact on Students for Using Interactive Learning Methods For Learning
S Rajesh Kumar
8 Dr. Parul Malhotra
Lunch Break: 2:00-2:30
Valedictory 2:30-4:00
Session
Role of start-ups to buildup new India: social media initiative
From smiley to angry face: An investigation on the usages and motivations of emojis for
communication
Techno Savvy Approach of Youth in Tribal Area: Study OfGadchiroli
Fake News Propaganda and campaign run by media houses to encounter (Case Study of
Vishvas News Campaign SachkeSathi and fact checker)
Impact of Social Media on psychological well-being and work- life balance
• Welcome of the guests by Dr Chetna Bhatia
• Felicitation of Guests
• Conference Report by Conference Convener: Dr Ramesh Kumar Sharma
• Valedictory address: Prof. Queeny Pradhan Singh, Dean, University School of
Mass Communication, GGS IP University, Delhi
• Concluding remarks by Conference Chair: Prof Sidharth Mishra
• Vote of thanks by Conference Head: Prof. (Dr) Charu Lata Singh
• Certificate Distribution