Professional Documents
Culture Documents
SCIENCE AND TECHNOLOGY - Technology has OPENNESS - College life and the work place are
progressed in leaps and bounds in recent years totally different settings from high school life. In
that IT programmers and developers have become high school, students form a familial culture.
in-demand around the world. The job description Everyone knows one another and does the same
includes tasks like developing application for routine (e.g. “Clean as you go” in the canteen, of
different mobile operation systems, and web blessing the food before eating). In college and in
designing. It also involves developing software for the workplace, classmates come from different high
companies that manage their store inventory, schools with different cultures. Each brings with him
a set of behaviors and beliefs that are different from LESSON 15: Importance of Vision in
others. Openness is key to forging harmonious Business
relationship with new schoolmates. It is important
that friction among people in the same field is BUSINESS OF BUSINESS
minimized. Openness, however, does not mean WALT DISNEY:
that one acquires the other’s beliefs and behaviors Walt Disney was born in Chicago on December 5,
to diminish the differences. Openness refers to the 1901.
ability to understand where others are coming from, At a very young age, he was already very
and holding judgment on their personalities interested in drawing instead of selling lemonade.
because they behave and think differently.
He was selling his artworks to earn some
allowance.
UPLIFTING REALIZATIONS
He applied for the army too early at 16.
It is never too early to start preparing for college.
During the war, too young to join the army, he
Parents save a portion of their salaries while you’re
worked at the Red Cross as an ambulance driver in
still young to ensure that you go to a good college.
his spare time, and it is said that he had painted the
You can start preparing by getting good grades. As
ambulance he drives with his cartoons
High School nears its end, you should already have
an idea what to take up in college. If you haven’t When the war ended, he moved to Hollywood to
yet decided, here are a few tips to help you. build his dream.
He first tried writing for a newspaper but was
1. There’s always a chance to make things right. rejected because, according to the Editor-in-Chief,
You may choose a course now that you may later he did not have enough imagination and good
on regret taking. The only enemy here is time. ideas to share. Failing there, he established the
Don’t let the trouble of shifting courses in college "Laugh-O-Gram Studio" in 1922, and a year later,
dishearten you. Keep your determination always filed already for bankruptcy.
alive to do everything in your human capacity to He made his luck with creating his first moving
take a course you are really interested in. Mickey Mouse cartoon with sound, "Steamboat
remember that work stops becoming a burden Willie," in 1928. BUSINESS 101
when you love what you are doing. A few years passed, and his company began
losing money again until he came out with "Snow
2. Keep an open mind. Many people will advise you White and the Seven Dwarfs" in 1937.
regarding your choice of career. Just keep an open The movie rescued him from the second wave of
mind and hear them out. You may insist on taking a bankruptcy.
specific degree, but other people know you, too, He made another risky decision of pioneering the
and advise you against it because of certain most famous theme park: Disneyland.
reasons, some of which may be valid. There are Stakeholders did not believe in his business plan.
times that God’s will is communicated to people They saw Disneyland as a threat to the community,
around you. So keep your eyes, ears, and mind thinking that it would only bring undesirable people.
open. However, Disney's belief in himself and his ideas
tore down all barriers. It pushed him to proceed
3. Failure is not an option; it is inevitable. One does with it even though he was losing money because
not always make the right decisions. Surely, he will of the construction.
fall down sometimes. What matters is not what The world now knows how successful his Disney
caused the individual to fall down, but how he gets parks have become all over the world. Not all of his
up. Successful people know that committing creations were successful, however.
mistakes is part and parcel of life that help one gain He created many cartoons that did not earn—in
experience. Part of this attitude is to learn how to short, productions that have failed which led to his
take risks in implementing one’s ideas. As long as bankruptcy—but he came out of it victorious.
your ideas are not matter of morality, then it would He knew what the people wanted: stories that
be okay to try. inspire to promote what is good and ideal. He hung
on to that vision for his business and overcame all
obstacles.
rest of us" still worked like a charm. Since his return
The best way to keep something bad from at the helm, there was no way but up for Apple.
happening is to see it head of time… and you can’t His vision, passion, and intuition were all that he
see it if you refuse to face the possibility.” - William had.
S. Burrough
NOTE. Success was not immediate to Walt Disney
STEVE JOBS: and Steve Jobs. There were many things they
Steve Jobs knew what he wanted to do at a very sacrificed in order to reach their dreams. They were
young age. able to make these sacrifices because they had a
When he was in high school, he called up the co- vision, and this vision became their guiding light for
founder of HewlettPackard, Mr. William Hewlett, to their decisions. They always went back to their
sponsor some parts for his school project. vision whenever they needed to make a decision.
He got more than parts; he also received an Was it going to help them achieve their vision? Walt
opportunity to work at Hewlett-Packard as an Disney stuck to his vision even when he was
intern. His ambitiousness paid off. Jobs was bankrupt. Steve Jobs reconciled with Apple—even
driven by his dreams, by his vision. after he was fired by this company that he co-
Once, he dreamed of visiting India because of his founded—because Apple was his vision. Other
interest in Eastern spirituality. o Because of this, he people would have let their pride get the better of
got a job at Atari. o As soon as he received enough them
money for his trip, he resigned and went to India
Something must have happened in India: he STEP-BY-STEP GUIDE TO START YOUR OWN
refined his vision. The best way to keep something BUSINESS
bad from happening is to see it head of time… and
you can’t see it if you refuse to face the possibility.” STEP 1: Business Plan
- William S. Burroughs The foundation of every successful business plan is
a vision and a need. A business plan is usually
Upon returning to the United States, he contacted
created when a person sees a real need for a
his engineer-friend, Steve Wozniak. He convinced
product that is not on the market or does not exist
him to start their own computer business.
and is inexpensive enough for the market. The
The passion of both Steves was terrific. From
products that emerge are usually the result of the
Jobs' father's workshop, they created the first Apple
following circumstances.
| computer. It sold enough for them to start
Services or products one wishes existed:
reinventing and produced Apple Il, and later on the
Apple III. Lack of cheaper alternatives to needed
service or product;
The Apple Computers defined what personal
computers meant. Soon other brands started to Products that are more user-friendly than
copy the ingenious invention. the ones already existing;
Many bad decisions led to an almost unbelievable Perfecting an existing imperfect product.
firing of Steve Jobs from his own company, Apple Once an individual or a group has a possible idea
Macintosh. However, his firing did not stop him for a product or service, they can now write a
from achieving his dreams. business plan. Here is a simplified outline of a basic
business plan:
He founded NeXT Computer Co. and Pixar
Animation Studios.
1. EXECUTIVE SUMMARY
Apple Macintosh did not pick up from its losses
Company Name/Brand
too well, while Steve Jobs thrived in his newfound
Company's Objectives (what one wants to
interest in animation. Apple swallowed its pride and
achieve with the product/service)
asked Jobs to return to the company.
Mission Statement (how one sees the
Setting his pride aside for a vision, Steve Jobs
company after five years)
took the offer and rebuilt Apple Macintosh into
Apple Computer Inc.
2. BUSINESS DESCRIPTION
His return to Apple bégan a renewed love for Apple
Location (where to physically establish the
products. Jobs' vision to build a "computer for the
company of store)
Product/Service (description of the wrong decisions, and overcoming obstacles. When
product/service) putting up one's own business, there will be people
Suppliers and Manufacturing (list of who will be giving advices. Humility will keep one's
suppliers and Manufacturing needs to mind open to these suggestions. In the end, the
create the product/service) decision will still be up to the person. There will also
Management (description of people needed be those who will discourage him from proceeding.
to run the company) Discouragement can also be countered with
humility and openness.