Programmatic marketing is a good method for enhancing SEO in the UK's

fashion retail sector. Here is the factor that makes the process best :

one can accurately target individual customers using a range of contextual,

behavioral, and demographic factors with this process. Moreover By selecting
the appropriate demographic to target, one may increase the number of people
that visit your website and improve your SEO rankings.

On other hand sending tailored content and messaging to your target

demographic, programmatic marketing can also aid in boosting consumer
interaction with your business (Ali et al., 2019). This may increase consumer
knowledge of and adherence to the brand, which may ultimately result in higher
SEO rankings. Programmatic marketing also enables data-driven campaign
optimisation, which can be used to determine which messages and content are
connecting with your target audience. By fine-tuning your campaigns, you can
increase your SEO rankings by providing your audience with more pertinent
and interesting material.

On other side programmatic marketing enables you to precisely target certain

consumers, it can be more cost-effective than traditional advertising techniques
by cutting waste and boosting ROI (Choi et al., 2020). Programmatic marketing
has the potential to be a potent tool for enhancing SEO in the UK's fashion retail
industry by precisely targeting target audiences, raising engagement, enhancing
campaigns, and enhancing cost-effectiveness.

Reference

Ali, M., Sapiezynski, P., Bogen, M., Korolova, A., Mislove, A. and Rieke, A. (2019).
Discrimination through Optimization. Proceedings of the ACM on Human-Computer
Interaction, 3(CSCW), pp.1–30. doi:https://doi.org/10.1145/3359301.
Choi, H., Mela, C.F., Balseiro, S.R. and Leary, A. (2020). Online Display Advertising
Markets: A Literature Review and Future Directions. Information Systems Research.
doi:https://doi.org/10.1287/isre.2019.0902.