Online strategies

 Build a strong online process

 offer online ordering and delivery

 focused on email marketing

 utilize video marketing

 office online classes or consultation

Independent Dependent

 Technological advancement  Market conditions

 Business size and resources  Sales and revenue

 Customer engagement

 Brand awareness

Figure 1: Showing the relationship between variables

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 DEFINITION OF TERMS

Build a strong online presence- It suggests that in the era of digitalization, having a robust

online presence and crucial for businesses of all sizes. Invest in a well-designed website,

optimized it for research engines, and make sure your social media profits are active and

engaging.

Offering online ordering and delivery- Due to the pandemic, more people are turning to

online shopping and this is an excellent opportunity for small businesses to leverage.

Consider offering online ordering and delivery options to customers to cater to their needs

and attract more sales.

Focus on email marketing- It suggests that email marketing is a cost-effective way to

communicate with your customers and promote your products/services. Consider building an

email list and sending regular news letter to keep your customers informed and engaged.

Market conditions- The market conditions refer to demand, competition, and trends, can

significantly impact the success of online strategies.

Technological advancement- It means that technological advancement is a technology

available and adapted by customers can affect the effectiveness of online strategies.

Business site and resources- Refer to the size of the business and the resources available can

impact the ability to implement effective online strategies.

Self and revenue- It suggests that sells and revenue is the success of online strategies can be

measured by sales and revenue generated through the online channels.

Customer engagement- It means customer engagement is an online strategies, can also

impact customers engagement, such as website traffic, social media, followers, and email

engagement.
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Brand awareness- It suggests that effective online strategies can increase brand awareness

and reach, which can lead to long-term business success.

Online strategies- It means that an online strategies is a professional who develops and

implement digital marketing strategies to help business achieve their online goals.

Covid-19- It suggests that covid-19 is highly infections respiratory illness caused by the sars-

cov-2 virus.

Online order- It refers to the process of purchasing products or services through the internet,

using a website or mobile application.

Online delivery- It suggests that the process of shipping or delivery products or service to

customers who have made a purchase online.

Video markets- It means that use of video content or promote or inform audiences about

your brand and products.

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Statement of the problem

This research focuses on illustrating the beneficial factors of social media to

small businesses during the covid-19 pandemic. The study will focus on the small

business, as a general industry. Online delivery, social media and social commerce

are the topics of research for this project, on how these strategies can bring

sustainability to small business that has affected by covid-19 in our community.

Problem

1. How can small businesses optimize their websites for search engines and

improve their search engines rankings in the post covid-19 landscapes?

2. How can small businesses build in maintain strong relationship with their

customers through social media and online channels during the pandemic?

3. What are some cost-effective online tools and platforms that small business

can use to enhance their online presence and increase sales?

Scope and limitation

This study aims to show the positive effects of social media can have SMEs

and their operational procedures during the worldwide pandemic. It focuses on small

businesses in general and how to use social media tools to maintain online sales and

customer interaction. The research does not take into consideration outside variables

that might affect the success of small enterprises, such as the state of economy,

governmental notes, or competition.

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