CONFIDENTIAL

Central Aquatics

Fishes from the Pearl

Business Plan
Prepared 05/09/22

Contact Information
Vynn Garcia

+63 9198448261
garciaazrel22@gmail.com

Phillipines
Central Aquatics

Executive Summary
Opportunity
Problem Summary

The company will provide information about fishkeeping and provide high quality fishes to the
people.

Solution Summary

The company breeds different types of freshwater fishes.

Market

New keepers, Veterans, Returning hobbyists

Competition

Other known pet shops and breeders.

Why Us?

The team has always been passionate about the beauty of fishes.

Expectations
Forecast

Central Aquatics doesn’t expect significant earnings by the end of the year. Though by the
second and third year, we expect to earn a total of P10,000.

Quality fishes from the Pearl

 Central Aquatics

Opportunity
Problem & Solution
Problem Worth Solving

From my own research, some aquatic pet shop gives their stocks little to no care. With this, the
fishes that customers buy won’t live to their full potential.

Our Solution

The Central Aquatics assure that the fishes we breed and sell are treated with utmost care
because the company believes that these living colors won’t be around in the future if we don’t
put any effort.

Target Market
Market Size & Segments

The main target market of Central Aquatics are the people that’s interested with aquatic
creatures.

Segments

New to the hobby

- We expect little to no customers from this segment. New keepers tend to go to the local fish
stores to buy their first fishes.

Veteran keepers

- They tend to buy fishes from independent breeders because they know the quality difference
between pet shops and independent breeders, and so we expect high sales from them.

Returning hobbyists

- These keepers also know the quality difference between pet shops and independent breeders
which is why we also expect high sales from these keepers.

Competition
Current Alternatives
2

Quality fishes from the Pearl

Central Aquatics
Central Aquatic’s competitor’s biggest advantage is their financial ability. The easily
accessible pet shops are also one of our biggest competitors.

Our Advantages

Besides high-quality healthy fishes, Central Aquatics gives its customers the option whether they
want us to take care of their fishes until a certain size/age is achieved or if they don’t have a spare
space to place their fishes. While doing so, we won’t change any style of raising a fish, their
fish/es will be in good hands.

Quality fishes from the Pearl

Central Aquatics

Execution
Marketing & Sales
Marketing Plan

Currently, Central Aquatics is planning to utilize social media as its strategy to get
customers. Central Aquatics will be using Facebook and YouTube.

Central Aquatics’ Facebook page: 360 Followers

Central Aquatics’ YouTube Channel: 24 subscribers, No Views

Operations
Locations & Facilities

Currently, Central Aquatics is located at a house, with very minimal space, though we would
like to utilize every inch of the free space we are given. In the next 3 years, our goal is to have
our own space where we can expand our ability to produce more fishes.

Equipment & Tools

Central Aquatics is in need of more breeding tanks and tubs. After doing computations,
these are the equipment and/or tools that we’ll need for the 1st year of our company.

By the end of the year, these are the expected equipment that Central Aquatics have.

Breeding Tanks: 8|5 gallon tanks= P4,000

Grow-out Tubs: 4|Ref Tubs= P1,200

Betta Jars: amount, n/a.

Give all tank and tub air pump source

Quality fishes from the Pearl

Central Aquatics

Milestones & Metrics

Milestones

End of the year (December 31 2022)

- Have stable supply of fishes
- Have a usable space for breeding fishes
- Have worked/Interned for someone
- Accumulate over P5,000 In sales
Social media goals:
YouTube Channel: 1,000 subscribers 1,000 views
Facebook Page: 1,000 likes 1,000 engagements

In 3 years (December 31 2025)

- Company has Its own place
- Have more species to breed
- Accumulate over P15,000 In sales
- Have some kind of partner
- Have more customers
Social media goals:
YouTube Channel: 5,000 subscribers 10,000views
Facebook Page: 3,000 likes 2,000 engagements

Key Metrics

If Central Aquatics achieves all of its goal, the company will for sure going to continue and
expand to many ways.

Quality fishes from the Pearl

Central Aquatics

Company
Overview
The company is own by a 16-year-old student, he is passionate about these creatures and is now
wanting to share his knowledge to other people that is in the hobby.

Team
Management Team

Vynn azrel M. Garciaowner: Have been keeping and breeding fishes on and off for the almost 4
years.

Breeders- someone who can help expand and improve the company.

Advisors

Currently, the owner is looking for someone who can guide him both in fishkeeping/ breeding
and in running a business.

Quality fishes from the Pearl