Great Ways to Generate Business Ideas

The Process of Opportunity Recognition and Sources

Content Design Thinking

Small and Medium Enterprises

Types of Businesses
Great Ways to
Generate Business
Ideas
Most of us imagine an entrepreneur having a “light-bulb moment”, where she is inspired to create a
genius new product that is impactful and financially successful.
We think “idea generation” is
synonymous with “product
idea generation.”
As you already know, this never happens in reality. Almost universally,
customers reject new products whether they’re developed inside, or
outside, the classroom.
Design Thinking
A process of Problem-Solving
Process of Design Thinking
Let’s read this story about Amira…
Process of Design Thinking
Before I jump into the conclusion about what’s wrong, I need to
empathize to myself more to understand what was I really feeling, also
when and where did I felt it more intense.

And turned out it was…

…happening especially in the morning, when I just woke up and tried to

get out of the bed.
I felt that it’s not only very hard for me to wake up, but also I frequently
got sudden bad mood, fatigue, and loss of interest.
• In this phase, after I tried to understand my feeling, I made a list of possible
causes to figure out what my problem really is. For example:
Or… Gue emang mo rebahan aja
I sleep late the Lack of I hate meeting
sih lol (I just want a lazy-day
night before exercise my coworker
anyway)

• Until I realize that what made me really tired is the thought of having to
commute from Tebet to my work in Kebayoran Baru. The distance (8.9
km) is not a big deal, actually, but the traffic-craziness is the real deal.
 Move and rent other room closer
to my work

After I knew the

real problem, I Search for other work closer to
start to brainstorm my rent room (it’s ridiculous but I
swear I love my rent room this
to generate as much)
many ideas as
possible. I threw
these ideas:
Using Gojek/Grab bike instead of
Transjakarta
Prototype: Using Gojek/Grab

COULD ARRIVE AT WORK FASTER DIDN’T HAVE TO WORRY ABOUT NOT

HAVING A SEAT IN TRANSJAKARTA.
But did it work?
It did not work
• Still lazy to go to my work even after several
times using Gojek/Grab.
• Higher cost (around 7x more costly than using
Transjakarta).
• Got rejected a lot from the drivers because
they didn’t like the distance and route.
• Still tired because I still experience the traffic-
craziness, even more actual, because you
know — uh, motorcycle vs motorcycle thing. I
said “f*ck you guys!” multiple times on my
way work everytime there’s other vehicle
which almost hit my leg.
 Come out
with better
idea
Combine both
Gojek/Grab and
Transjakarta to make it
cheaper and faster.
to get less affected by the traffic even though the
traffic will always be there.
Test the Prototype
 Easy to get driver as thedistance from my rent
room to Patra Kuningan is quite close.

Yay, I can finally

Save a lot of time because I could arrive at
woke up feeling Patra Kuningan faster and Flyover Tendean
doesn’t have any traffic (or even any vehicle
light and easy! other than Transjakarta) at all.

Third, it’s quite expensive than taking a

Transjakarta only but far cheaper than using
Gojek/Grab only.

The idea works well until now because I’m

still using this method to go to my work.
Never I use another method since then.
Process of Design Thinking
 Building an
Leadership
‘A’ Team
Problems and
Challenges Faced
by SMEs
Culture Productivity
Leadership

Why is it important

• Quality of management that determine the

outcome of the success of the business
• A leader steers the company towards success or
failure

Challenges

• Dispute between team members

• Peer pressure
• Respect and confidence
Building an ‘A’ Team

Why is it important
• A great team makes the business success
• To minimize conflicts
Challenges
• Workers don’t have specific roles. They do multiple tasks.
• Managing disputes and disagreements among employees
Culture

Why is it important
• We have diverse cultures
• To ensure respects and good working culture
• Improve productivity

Challenges
• Different languages
• Culture sensitivity
• Gender differences
• Different work culture
Productivity

Why is it important Challenges

Minimize cost of operation Increase the competition among other sectors

Ensure business running smoothly towards the Ability to adapt rapidly to market changes
right direction Sustain motivation among employees
 Reaction to salient event

Strategic alliances and partnerships

Success Catering to the customer
Strategies
for SMEs Focus on Quality

Treatment of employees

Selecting and monitoring of metrics

Starting a Small
Business
 Starting the Small Business

BUYING AN EXISTING FRANCHISE START FROM SCRATCH

BUSINESS
Buying an Existing
Business
 Why does the owner want to sell...the real
reason?

Five Critical What is the physical condition of the business and

Areas for its assets?

Analyzing What is the market potential for the company's

an Existing products or services?

Business What legal aspects must I consider?

Is the business financially sound?

Advantages

Business may continue to be successful

Leverage the experience of previous owner
“Turn-key” business
Superior location
Employees and suppliers in place
Equipment installed
Inventory in place
Trade credit established
Easier access to financing
High value
Disadvantages
Cash requirements
Business is losing money
Paying for “ill will”
Unsuitable Employees
Unsatisfactory location
Obsolete equipment and facilities
Change and innovation challenges
Obsolete inventory
Value of accounts receivable
Business may be overpriced
 A business in which the owners, or "franchisors", sell
What is a the rights to their business logo, name, and model to
third party retail outlets, owned by independent,
Franchise? third party operators, called "franchisees“.
What is a Franchise?
Franchisee must first pay an initial fee for the rights to the business, training, and the equipment
required by the franchise. Once the business begins operating, the franchisee will pay the franchisor
an ongoing royalty payment, either on a monthly, quarterly, or annual basis. This payment is usually
calculated as a percentage of the franchise operation’s gross sales.
 After the contract has been signed, the franchisee
will open a replica of the franchise business,
What is a under the direction of the franchisor. The
franchisee will not have as much control over the
Franchise? business but may benefit from investing in an
already-established, name brand.
 • Advantages
• Proven business opportunity
• Access to management expertise
• Existing customers for the brand
• Ready suppliers

2. Franchise
• Disadvantages
• High start-up costs
• Ongoing payments (royalties, commissions,
fees, etc.)
• Management rules and restrictions
Starting from
Scratch
• Most small business owners begin,
taking a passion and skills and
combining each with real world
applications.

• The owner will have complete

control over the business
 • Who and where are my
customers?
• How much will those customers
pay for my product?
• How much of my product can I
3. Starting from expect to sell?
Scratch
• Who are my competitors?
• Why will customers buy my
product rather than the product
of my competitors?
Family Business
Family business

policy and decision are subject to significant influence by one or more family units.

This influence is exercised through ownership and sometime through the

participation of family members in management.

It is the interaction between two sets of organizations, family and business, that
establishes the basic character of the family business and defines its uniqueness.