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Lyons from its foundation in 1887, the development of ‘scientific management’ in the late
nineteenth century, and the birth of electronic computing during and just after the Second World
War.
In 1963 the story takes a sadder turn. Lyons, whose mainstream business was beginning
to decline, sold LEO Computers Ltd., by now a substantial computer manufacturer,
bureau company and consultancy; and also ran into trouble with its own Master Plan
for full computerisation of all its administration. The LEO expertise, diluted in the larger
worlds first of English Electric then of ICL, never shone as brightly again, and the Lyons
Master Plan, like so many ambitious computer projects, foundered on the rocks of change
management and internal politics. Georgina Ferry is frank and perceptive, though briefer, on
these later years.
The book has interesting, though notably non-glossy, black and white illustrations, mostly
from historic photographs. For serious historians, a few very minor points of fact to note. Shell-
Mex and BP bought four LEOs, not three (p. 186). The ICL 2900 was no more closely derived
from the Ferranti scientific computers than from any of the other early marques (p. 191). The first
computer sold for commercial use in the UK was the LEO at WD&HO Wills, not that at Stewarts
and Lloyds (though the latter was the first delivered) (p. 197, cf. p. 154). The paragraph on
ballistics would benefit from revision (p. 37).
Two personal comments. I never understood references to Raymond Thompson as ‘‘TRT’’, his
initials, to be at all pejorative (p. 33). And John Simmons did indeed have an ‘‘unexpectedly
whimsical side’’ (p. 91)—though he always appeared austere in the office I can vouch that he had a
considerable dry sense of humour outside it, and I have no doubt that the name ‘‘LEO’’ was a
witticism.
In conclusion, this excellent book on a fascinating subject deserves and should win a large
readership both within and outside the computing world. I thoroughly recommend it.

John Aris
Ex LEO Computers, ex Director
National Computing Centre, 7 Stonecroft
Parkfield Road South, Manchester M20 6DA, UK
E-mail address: stan-ci0@wpmail.paisley.ac.uk

doi:10.1016/j.ijinfomgt.2003.09.007

Internet marketing: strategy, implementation and practice

Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick, FT, Prentice-Hall,
Englewood Cliffs, NJ, second edition 2003, 484p, ISBN 0-273-65883-2, price d34.99 ($68.50)

This text now in its second edition was originally published in 2000. The book is described as
being ‘‘a comprehensive guide to how organisations can use the Internet to support their
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marketing activities and covers all aspects of Internet marketing—environment analysis, strategy
development and implementation’’.
The structure of the book is clear and concise and is broken down into three parts. Part 1
provides three chapters relating to Internet marketing fundamentals and relates traditional
marketing theories to the Internet, exploring the validity of existing models. Part 2 provides three
chapters relating to Internet marketing development in which emerging models for developing
strategy are explored as well as approaches used by companies in the integration of the Internet
into their marketing strategy. Part 3 provides five chapters relating to Internet marketing:
implementation and practice in which various techniques relating to the successful implementa-
tion of an Internet marketing strategy are covered.
The changes that the second edition provides are described by the authors as
providing a revised structure and streamlined content along with increasing the marketing
orientation of the text and cutting back on the content relating to technical background about the
Internet.
The structure of each chapter is very clear and logical. Each chapter begins with features such as
‘chapter at a glance’, ‘learning objectives’, with links to other chapters and questions for
marketers. Each chapter ends with a summary, exercises, references, further reading and web
links. The reader knows exactly how the different chapters relate to each other, what to expect
from each chapter as well as being able to test themselves and explore the topics in further detail
through directed reading. Within the chapters are also case studies such as Hamleys, Deutsche
Bank, Egg, DaimlerChrysler and Jungle.com that are used to illustrate concepts and issues
relating to Internet marketing.
The authors have achieved a delicate balance between providing enough technical background
for the reader new to Internet concepts, while providing sufficient depth and marketing-specific
content for the more advanced reader. The excellent use of colour diagrams and figures within the
book provide clarity and focus to the concepts. In addition, there are numerous screen dumps of
company web sites that provide further illustrations and examples of Internet marketing concepts.
The strength of this text is that the reader can fairly quickly achieve a good level of understanding
of the subject.
The text also has a companion website www.booksites.net/chaffey which provides additional
material for students, extensive links to useful websites and an online glossary. For lecturers, the
web site also contains a downloadable instructor’s manual and overhead masters, links to articles
and company web sites, as well as a syllabus manager for lecturers to build and host their own
course web page. In all, this provides a time-saving and highly useful teaching and learning
resource for lecturers.
Although the text is primarily aimed at an academic audience, much of the content is of
relevance and interest to practitioners, particularly Part 3 that covers implementation and
practice. Undergraduate students studying e-business related programmes, particularly at degree
and honours degree level will find this book an invaluable resource. This text will also be relevant
to postgraduate students on a range of programmes covering conversion and specialist IT and
e-business-related Masters courses, as well as MBAs.
Obviously a text that covers a subject of this nature can date very quickly. However, so long as
the book and companion web site are updated on a fairly regular basis, they will continue to
provide an invaluable teaching and learning resource for Internet marketing.
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In conclusion, I found this text clearly written, very well structured and informative and will be
essential reading for a postgraduate module on Internet marketing that I will be delivering in the
near future.

Mark Stansfield
School of Information and Communication Technologies
University of Paisley, Paisley PA1 2BE, UK
E-mail address: stan-ci0@wpmail.paisley.ac.uk, mark.stansfield@paisley.ac.uk

doi:10.1016/j.ijinfomgt.2003.09.009

Informing Science and IT Education Conference 2003 (InSITE 2003)

Turku School of Economics and Business Administration, Pori, Finland, June 24–27 Eli Cohen
and Elizabeth Boyd (Eds.); The Informing Science Institute, Santa Rosa, CA, USA, ISSN: 1535-
0703, http://InSITE.nu

The Sixth Annual Informing Science and IT Education Conference (InSITE 2003) was held in
Pori, Finland. The mission of the conference was to explore issues in effectively and efficiently
informing clients through information technology. In addition, the conference also explored issues
relating to IT education such as curriculum and techniques for teaching IT. Special topics
explored at the conference related to misinforming/misinformation and bias.
The main part of the conference was held over 3 days and was split into a wide range of
different streams that included:
Distance education;
Community and society;
Working together;
IT Education;
Data communications;
Interpersonal communications;
E-commerce;
Technology issues;
Psychology and human factors;
Bias;
Misinforming and misinformation.
In total over 140 papers were presented at the conference. Most of the delegates at the
conference were from academic institutions from around the world with many delegates coming
with countries outside the EU such as USA, Australia, New Zealand, South Africa and Japan. In
addition, the delegates were from a range of different disciplines and backgrounds. This gave the