CHAPTER 1

Section 1:DESCRIPTION OF THE COMPANY:

Medplus Healthcare Services

Gangadi Madhukar Reddy

Our Individual Promoter, Gangadi Madhukar Reddy (DIN: 00098097), born On September 20, 1967
and aged 53 years, is the Managing Director and Chief Executive Officer of our Company. He is a
resident Indian national. He resides at Flat No. 2400, Block No. 5B, Lodha Belleza, Kukatpally,
Hyderabad 500 037, Telangana. He has been a promoter and director of our Company His
permanent account number is AJEPG8481E and his driver’s license Number is TS20820210003924.
His aadhaar card number is 4606 8659 0699.Other than as disclosed in this section and “Our
Management” on page 156,Gangadi Madhukar Reddy is not involved in any other venture.Our
Company confirms that the permanent account number, bank account Number(s) and passport
number of Gangadi Madhukar Reddy, shall be Submitted to the Stock Exchanges at the time of
filing this Draft Red Herring Prospectu

LOCATION AND SPREAD OF THE COMPANY:

Lee Pharma, Bhavani Nagar, Balanagar, Hyderabad, Telangana 500018

SPREAD OF THE COMPANY

MedPlus Expands Across India.

MedPlus has expanded its business through various strategies, including:

 Franchising: MedPlus has used the franchising model to expand its network of stores. This
has allowed the company to enter new markets and regions more quickly and efficiently.

 Acquisitions: MedPlus has also acquired other pharmacy chains and smaller players in the
market to expand its reach and customer base.

 Diversification: In addition to its core pharmacy business, MedPlus has diversified into
other areas such as diagnostics, telemedicine, and e-commerce. This has helped the
company to offer a wider range of services and products to its customers and stay
competitive in a rapidly changing market.

 Strong supply chain and distribution network: MedPlus has invested heavily in building a
strong supply chain and distribution network. This has allowed the company to maintain
high levels of product availability and ensure timely delivery of products to its stores.
  Customer-centric approach: MedPlus has always placed a strong emphasis on customer
service and satisfaction. This has helped the company to build a loyal customer base and
expand its business through word-of-mouth referrals.

1. NUMBER OF EMPLOYEES
10,000 +

2. DIVISIONS OF THE COMPANY

MedPlus is a retail pharmacy chain that offers a wide range of healthcare products and services to its
customers. The company has diversified its business into different divisions to cater to the varying
needs of its customers.
The following are the different divisions of MedPlus:

 MedPlus pharmacy
MedPlus Pharmacy has a team of qualified pharmacists who are available to answer customer

questions and provide advice on medication use and dosage. They also offer prescription refills
and medicine delivery services to make it more convenient for customers to get the medications

they need.
● MedPlus laboratory
MedPlus is a retail pharmacy chain in India that also offers laboratory services. They have a

network of diagnostic centers that provide a range of laboratory tests and health check-up
packages. These centers are equipped with modern laboratory equipment and staffed by

qualified technicians and doctors. MedPlus Lab services include blood tests, urine tests, stool
tests, imaging tests, and health check-up packages. They also provide home sample collection

services for the convenience of their customers. MedPlus is committed to providing accurate
and reliable laboratory services to their customers at affordable prices.
● MedPlus Mart
 MedPlus Mart is a retail chain in India that offers a range of healthcare products and
services. They have physical stores located in various parts of the country, as well as an
online store that customers can use to order healthcare products and have them
delivered to their doorstep.

MedPlus Mart offers a wide variety of products including prescription and over-the-
counter medications, personal care and wellness products, medical devices and
equipment, and more. They also offer a range of healthcare services such as diagnostic
tests, health check-ups, and vaccination services.

MedPlus Mart is committed to providing quality healthcare products and services at

affordable prices. They have a team of qualified pharmacists and healthcare
professionals who are available to answer customer questions and provide advice on
medication use and dosage. They also have a user-friendly website and mobile app that
customers can use to easily browse and order healthcare products online.

● MedPlus health service

MedPlus Health Services is a healthcare provider in India that offers a range of
healthcare services. They have a network of diagnostic centers that provide a wide
range of laboratory tests, health check-up packages, and imaging services. They also
offer vaccination services, telemedicine consultations, and home healthcare services.

MedPlus Health Services has a team of qualified doctors and healthcare professionals
who provide quality care to their patients. They are committed to providing affordable
and accessible healthcare services to their customers. Their diagnostic centers are
equipped with modern laboratory equipment, and their telemedicine platform allows
patients to consult with doctors from the comfort of their homes.

● MedPlus Beauty

MedPlus Beauty is a retail chain in India that offers a range of personal care and beauty
products. They have physical stores located in various parts of the country, as well as an
online store that customers can use to order beauty products and have them delivered
to their doorstep.
 MedPlus Beauty offers a wide variety of products including skincare, hair care, personal
hygiene, makeup, and fragrance products. They also offer a range of grooming and
wellness products for men.

MedPlus Beauty is committed to providing quality beauty products at affordable prices.

They have a team of knowledgeable staff who are available to provide advice and
guidance on beauty products and personal care. They also have a user-friendly website
and mobile app that customers can use to easily browse and order beauty products
online.

Function of MedPlus company :

 MedPlus is a healthcare and wellness retail chain that offers a wide range of products and
services to its customers. The company’s primary function is to provide access to affordable
and quality healthcare products and services to its customers. Some of the key functions of
MedPlus are as follows:

 Retail pharmacy: MedPlus operates a network of over 1700 retail pharmacies across India,
offering prescription and over-the-counter medications, medical equipment, health and
wellness products, and other healthcare-related products.

 Diagnostic services: MedPlus Lab is a division of the company that provides diagnostic
services such as blood tests, urine tests, and imaging tests to customers. The division has its
own network of diagnostic centers across India.

 Online platform: MedPlus operates an online platform that allows customers to purchase
products from the comfort of their own homes. The platform offers a wide range of products,
including prescription medications, health and wellness products, and medical equipment.

 Telemedicine services: MedPlus Health Services is a division of the company that offers
telemedicine services, allowing customers to consult with doctors and other healthcare
professionals remotely.
 MedPlus administration structure :
Its administration structure includes the following:

 Board of Directors: The board of directors is responsible for setting the overall strategy and
direction for the company. They are also responsible for appointing senior executives and
monitoring their performance.

 Executive Leadership Team: The executive leadership team is responsible for the day-to-day
management of the company. This team includes the CEO, CFO, COO, CMO, and other
senior executives.

 Regional Managers: MedPlus operates in multiple regions across India, and each region is
managed by a regional manager. The regional manager is responsible for overseeing the
operations of all the stores in their region.

 Store Managers: Each store is managed by a store manager, who is responsible for the day-
to-day operations of the store. This includes managing staff, inventory, and ensuring that the
store is meeting its sales targets.

 Pharmacists: MedPlus employs licensed pharmacists who are responsible for dispensing
medication and providing advice to customers on the proper use of medication.

 Support Staff: MedPlus employs a range of support staff, including customer service
representatives, accountants, and human resources professionals, to ensure the smooth
operation of the company.
 Here are some key aspects of the supply chain management of MedPlus:

Sourcing: MedPlus also ensures that their suppliers adhere to ethical and sustainable
business practices. They have a policy of working only with suppliers who comply
with all applicable laws and regulations, including those related to labor standards,
environmental sustainability, and ethical business practices.

Overall, sourcing is an important aspect of MedPlus's operations, as it ensures the

availability and quality of products and services for their customers, while also
promoting ethical and sustainable business practices.

Inventory management: Inventory management is the process of planning,

organizing, and controlling the flow of goods and materials in a business to ensure
that the right products are available at the right time and in the right quantities.
Effective inventory management is essential for businesses, including MedPlus, to
ensure that they have the necessary products to meet customer demands while
avoiding overstocking, waste, or obsolescence.

MedPlus uses a variety of inventory management techniques to optimize their

operations, including:

1. Demand forecasting: This involves analyzing historical sales data and market trends
to predict future demand for products.

2. Reorder point planning: This involves setting a minimum stock level for each product
and automatically generating purchase orders when inventory falls below the set
level.

3. Just-in-time inventory: This is a strategy that involves keeping inventory levels low
and relying on frequent deliveries to replenish stock as needed.

4. Inventory tracking: This involves monitoring inventory levels in real-time to identify

and address any issues, such as stockouts or overstocking.
.

Distribution: Distribution in MedPlus refers to the process of delivering products

from their sources to their retail stores and customers. MedPlus has a complex
 distribution network that includes a central warehouse, multiple regional warehouses,
and delivery vehicles to transport products to their stores.

Here are some of the key aspects of MedPlus's distribution system:

1. Centralized warehousing: MedPlus maintains a central warehouse from where they

receive products from suppliers and distribute them to regional warehouses and
stores.
2. Regional warehousing: To ensure timely delivery of products, MedPlus maintains
multiple regional warehouses that are strategically located to serve specific areas.
3. Efficient delivery system: MedPlus has a fleet of delivery vehicles that transport
products from regional warehouses to their retail stores. This ensures that the right
products are available at the right stores at the right time.
4. Automated processes: To improve efficiency and accuracy, MedPlus has
implemented automated processes, such as barcode scanning and inventory
management systems, to streamline their distribution operations.


Logistics : Logistics in MedPlus refers to the management of the flow of goods and
services, from the procurement of products to their delivery to customers. MedPlus
has a complex logistics system in place to manage the movement of products
throughout their supply chain.

Here are some of the key aspects of logistics in MedPlus:

1. Procurement: MedPlus sources products from suppliers and distributors, and their
procurement team manages the process of placing orders, negotiating prices, and
ensuring timely delivery of products.
2. Inventory management: MedPlus uses a range of inventory management techniques,
including demand forecasting and just-in-time inventory, to ensure that they have
the right products in the right quantities available for their customers.
3. Warehousing and distribution: MedPlus has a network of central and regional
warehouses, as well as a fleet of delivery vehicles, to ensure timely and efficient
delivery of products to their stores and customers.
4. Order processing: MedPlus uses a range of systems and processes to manage orders,
including online ordering and payment systems, automated inventory management
systems, and barcoding technology.
5. Customer service: MedPlus has a dedicated customer service team to handle
inquiries, complaints, and returns, ensuring that their customers receive the highest
level of service.

 Objectives of supply chain management:

 Value Proposition: The value proposition of MedPlus is to provide affordable and
accessible healthcare solutions to their customers. They strive to be a one-stop-shop
for all their customers' healthcare needs, including pharmaceuticals, personal care
products, medical equipment, diagnostic services, and more.

Here are some of the key elements of MedPlus's value proposition:

1. Quality products: MedPlus is committed to providing high-quality products that

meet the needs of their customers. They source products from trusted suppliers and
ensure that they comply with all applicable laws and regulations.
2. Affordable prices: MedPlus offers competitive prices for their products, making
healthcare solutions more accessible to a wider range of customers.
3. Convenience: MedPlus has a large network of retail stores and an online platform,
making it easy for customers to access their products and services.
4. Expert advice: MedPlus has a team of qualified pharmacists and healthcare
professionals who provide expert advice and guidance to customers on their
healthcare needs.
5. Ethical business practices: MedPlus is committed to conducting their business in an
ethical and sustainable manner, including promoting responsible sourcing practices
and environmental sustainability.

Customer Segments : MedPlus serves a diverse range of customer segments with

their healthcare products and services. Here are some of the primary customer
segments that MedPlus caters to:

1. Patients: MedPlus serves patients who require prescription medications and over-
the-counter drugs to manage their health conditions. They also provide medical
equipment, personal care products, and other healthcare-related products to help
patients with their daily needs.
2. Healthcare professionals: MedPlus caters to healthcare professionals, such as doctors,
pharmacists, and nurses, by providing them with medical equipment, prescription
medications, and other healthcare products needed for their practice.
3. Caregivers: MedPlus serves caregivers who take care of elderly or sick family
members by providing them with products and services that help them manage the
health and well-being of their loved ones.
4. Corporates: MedPlus provides corporate customers with healthcare solutions that
help their employees stay healthy and productive, such as offering corporate health
check-ups, on-site medical camps, and other wellness programs.
5. Fitness enthusiasts: MedPlus caters to fitness enthusiasts by providing them with
supplements, vitamins, and other products that help them maintain their health and
fitness goals.

Channels: MedPlus uses a variety of channels to reach their customers and make
their healthcare products and services available. Here are some of the key channels
used by MedPlus:

1. Retail stores: MedPlus has a large network of retail stores across India, making it easy
for customers to access their products and services. These stores are strategically
located in urban and rural areas, providing customers with convenient access to
healthcare solutions.
2. Online platform: MedPlus has an online platform that allows customers to order their
products online, making it easy for them to shop from the comfort of their homes or
offices. They also have mobile apps that customers can use to order products and
access other healthcare services.
3. Delivery services: MedPlus offers delivery services to their customers, making it
convenient for them to receive their orders at their doorstep. They also offer same-
day and express delivery options in select areas.
4. Corporate partnerships: MedPlus partners with corporations and other organizations
to provide healthcare solutions to their employees or members. They provide on-site
medical camps, corporate health check-ups, and other wellness programs to
promote health and wellness in the workplace.
5. Diagnostic centers: MedPlus has diagnostic centers that offer a range of diagnostic
services, including blood tests, imaging, and other medical tests. These centers
provide customers with access to accurate and timely diagnostic services, helping
them to manage their health conditions more effectively.

Customer Relationships: MedPlus places a strong emphasis on building and

maintaining relationships with their customers. Here are some of the key aspects of
MedPlus's customer relationship management:

1. Personalized service: MedPlus provides personalized service to their customers,

taking the time to understand their healthcare needs and preferences. They also have
 a team of qualified pharmacists and healthcare professionals who provide expert
advice and guidance to customers on their healthcare needs.
2. Customer feedback: MedPlus values customer feedback and actively seeks it out
through various channels. They use customer feedback to improve their products
and services and to address any issues or concerns that customers may have.
3. Loyalty programs: MedPlus has loyalty programs that reward customers for their
continued patronage. These programs offer discounts, special offers, and other
rewards to customers who shop regularly at MedPlus.
4. Social media engagement: MedPlus is active on social media and uses these
platforms to engage with customers, promote their products and services, and share
healthcare-related content. They also use social media to address customer queries
and concerns.
5. Customer service: MedPlus has a dedicated customer service team that is available to
address customer queries and concerns. They provide prompt and efficient service to
customers, helping them to resolve any issues they may have.

Revenue Streams: MedPlus operates as a retail pharmacy and healthcare provider,

and generates revenue through the sale of a wide range of healthcare products and
services. Here are some of the key revenue streams for MedPlus:

1. Retail sales: MedPlus generates revenue through the sale of prescription medications,
over-the-counter drugs, medical equipment, personal care products, and other
healthcare-related products through their retail stores and online platform.
2. Diagnostic services: MedPlus offers a range of diagnostic services, including blood
tests, imaging, and other medical tests. They generate revenue through the fees
charged for these services.
3. Consultation fees: MedPlus has a team of qualified pharmacists and healthcare
professionals who provide expert advice and guidance to customers on their
healthcare needs. They charge consultation fees for these services.
4. Corporate partnerships: MedPlus partners with corporations and other organizations
to provide healthcare solutions to their employees or members. They generate
revenue through the fees charged for these services.
5. Other healthcare services: MedPlus offers a range of other healthcare services, such
as home healthcare services and medical equipment rentals. They generate revenue
through the fees charged for these services.
 Key Activities: Here are some of the key activities of MedPlus:

1. Procurement and inventory management: MedPlus sources a wide range of

healthcare products from suppliers and manufacturers and manages inventory across
their retail stores and online platform.
2. Retail operations: MedPlus operates a large network of retail stores across India,
which includes managing store operations, merchandising, and customer service.
3. Healthcare services: MedPlus provides a range of healthcare services, such as
diagnostic services, consultation with pharmacists and healthcare professionals, and
home healthcare services.
4. Online platform management: MedPlus operates an online platform that enables
customers to order products online, book appointments, and access healthcare-
related content.
5. Corporate partnerships: MedPlus partners with corporations and other organizations
to provide healthcare solutions to their employees or members. This includes
managing on-site medical camps, corporate health check-ups, and other wellness
programs.
6. Marketing and promotions: MedPlus engages in various marketing and promotional
activities to attract and retain customers. This includes running loyalty programs,
offering discounts and special offers, and engaging in social media marketing.
7. Regulatory compliance: MedPlus must comply with various regulations related to the
sale and distribution of pharmaceutical products and healthcare services in India.

Key Resources: Here are some of the key sources for MedPlus:

1. Suppliers and manufacturers: MedPlus sources a wide range of healthcare products

from suppliers and manufacturers across India and globally.
2. Healthcare professionals: MedPlus employs qualified pharmacists and healthcare
professionals to provide expert advice and guidance to customers on their healthcare
needs.
3. Customers: MedPlus relies on its customers for revenue and feedback, which helps to
inform their product and service offerings.
4. Corporate partners: MedPlus partners with corporations and other organizations to
provide healthcare solutions to their employees or members, which helps to expand
their customer base and generate revenue.
5. Regulators: MedPlus must comply with various regulations related to the sale and
distribution of pharmaceutical products and healthcare services in India.
6. Online platform: MedPlus's online platform serves as a key source of revenue and
customer engagement, allowing customers to order products, book appointments,
and access healthcare-related content.
7. Data and analytics: MedPlus collects and analyzes data related to their customers,
products, and services to inform their decision-making and improve their offerings.

Quality control: Quality control is an important aspect of MedPlus's operations. Here

are some of the ways that MedPlus ensures the quality of their products and services:

1. Procurement from reputable suppliers: MedPlus sources products from reputable

suppliers and manufacturers who follow stringent quality control standards.
2. Storage and handling: MedPlus stores and handles their products with care, ensuring
that they are kept in the proper conditions to maintain their quality and efficacy.
3. Product testing: MedPlus conducts regular testing of their products to ensure that
they meet the required quality standards.
4. Quality control procedures: MedPlus has established quality control procedures to
ensure that products are properly inspected and tested before they are sold to
customers.
5. Regulatory compliance: MedPlus must comply with various regulations related to the
sale and distribution of pharmaceutical products and healthcare services in India.
They ensure that they meet these requirements to ensure the safety and efficacy of
their products and services.
6. Training and education: MedPlus provides ongoing training and education to their
employees, including pharmacists and healthcare professionals, to ensure that they
have the knowledge and skills necessary to provide high-quality products and
services to customers.

Process of finding a feasible solution

Define the problem: Clearly identify the issue and its impact on the company's
operations.
Gather information: Collect relevant data and information to help you better
understand the problem.

Analyze the problem: Break down the problem into smaller components and
evaluate each part to identify the root cause of the issue.

Generate solutions: Brainstorm potential solutions and evaluate their feasibility and
effectiveness.

Implement the solution: Select the best solution and develop an action plan to
implement it.

Monitor and evaluate: After implementing the solution, monitor its effectiveness
and evaluate its impact on the company's operations.

Adjust if needed: If the solution is not effective, reassess and adjust the approach as
needed.

Management system in Medplus Pharmaceuticals:

Inventory management: Medplus Pharma maintains a robust inventory

management system to ensure adequate stock levels and minimize wastage. The
company uses advanced technologies to track inventory levels, sales trends, and
reorder points.

Quality assurance: Quality assurance is an important aspect of MedPlus's

operations. Here are some of the ways that MedPlus ensures the quality of their
products and services:
1. Supplier selection: MedPlus procures products from reputable suppliers who follow
strict quality control standards.
2. Storage and handling: MedPlus stores and handles their products with care, ensuring
that they are kept in the proper conditions to maintain their quality and efficacy.
3. Product testing: MedPlus conducts regular testing of their products to ensure that
they meet the required quality standards.
4. Quality control procedures: MedPlus has established quality control procedures to
ensure that products are properly inspected and tested before they are sold to
customers.
5. Regulatory compliance: MedPlus must comply with various regulations related to the
sale and distribution of pharmaceutical products and healthcare services in India.
They ensure that they meet these requirements to ensure the safety and efficacy of
their products and services.
6. Training and education: MedPlus provides ongoing training and education to their
employees, including pharmacists and healthcare professionals, to ensure that they
have the knowledge and skills necessary to provide high-quality products and
services to customers.

Customer service: MedPlus places a high value on providing excellent customer

service to its customers. Here are some of the ways that MedPlus ensures that its
customers receive the best possible service:

1. Staff training: MedPlus provides regular training to its employees to ensure that they
have the necessary skills and knowledge to provide quality customer service. This
includes training on product knowledge, communication skills, and problem-solving.
2. Accessibility: MedPlus makes its products and services accessible to customers
through various channels such as physical stores, online platforms, and mobile apps.
This ensures that customers can easily access the products and services they need.
3. Product information: MedPlus provides detailed product information, including
usage instructions and potential side effects, to customers to help them make
informed decisions about their healthcare needs.
4. Timely delivery: MedPlus offers prompt delivery of products to customers through
their home delivery service, which ensures that customers receive their products
when they need them.
5. Complaint resolution: MedPlus has a dedicated customer support team that
addresses customer complaints and concerns in a timely and effective manner.
6. Loyalty programs: MedPlus offers various loyalty programs and discounts to its
customers to show its appreciation and encourage repeat business.
 IT systems: MedPlus has a robust IT infrastructure in place to support its operations.
Here are some of the IT systems used by MedPlus:

1. Enterprise Resource Planning (ERP) System: MedPlus uses an ERP system to manage
its supply chain, inventory, sales, and financial operations. This system helps to
streamline processes, reduce errors, and improve efficiency.

2. Pharmacy Management System: MedPlus uses a pharmacy management system to

manage prescriptions, dispense medications, and keep track of patient records. This
system also helps pharmacists to identify potential drug interactions and allergies.
3. Point of Sale (POS) System: MedPlus uses a POS system to manage transactions in its
physical stores. This system helps to track sales, inventory levels, and customer data.
4. Online Platforms: MedPlus has a website and mobile app that customers can use to
browse products, place orders, and track deliveries. These platforms also provide
customers with access to health information and resources.
5. Customer Relationship Management (CRM) System: MedPlus uses a CRM system to
manage customer interactions and track customer data. This system helps to identify
customer needs and preferences and improve customer engagement.
6. Data Analytics: MedPlus uses data analytics to monitor and analyze various aspects
of its operations, such as sales trends, inventory levels, and customer behavior. This
helps to identify areas for improvement and make data-driven decisions.

Chapter 4

Activities performed as an Intern in this internship

OUTELT OPERATIONS

MedPlus has a large network of outlets across India, which operate in a similar
fashion. Here are some of the key aspects of outlet operations in MedPlus:
1. Store Design: MedPlus outlets are designed to be customer-friendly and easy to
navigate. They are typically well-lit and spacious, with products arranged in logical
categories.
2. Product Selection: MedPlus outlets offer a wide range of products, including
prescription and over-the-counter medications, health supplements, personal care
items, and medical devices. The product selection is based on customer needs and
preferences.
3. Inventory Management: MedPlus outlets have a robust inventory management
system that ensures that products are in stock and available for customers. The
inventory levels are monitored regularly, and reordering is done as needed.
4. Customer Service: MedPlus places a high value on customer service and trains its
staff to provide a friendly and helpful experience to customers. The staff are
knowledgeable about the products and can provide advice and recommendations to
customers.
5. Point of Sale: MedPlus outlets have a point-of-sale system that enables staff to
process transactions quickly and efficiently. Payment options include cash, card, and
digital payment methods.
6. Home Delivery: MedPlus also offers a home delivery service for customers who prefer
to order products online or by phone. The products are delivered promptly to the
customer's doorstep.