GUIDELINES OF REPORT PREPARATION

CONTENTS OF THE REPORT

1. Cover Page as per format

2. Declaration by the student as per format
3. Certificate of the Company/Organization

4. Certificate by the Internal Supervisor as per format

5. Certificate by the examinersAcknowledgement

6. Table of Contents as per format
7. Chapter 1: Introduction to the study
8. Chapter 2: Company Profile
9. Chapter 3: Literature Review
10. Chapter 4 Research Methodology
11. Chapter 5: Data Tabulation, Analysis and Results
12. Chapter 6: Findings of the study
13. Chapter 7: Recommendations of the study
14. Chapter 8: Limitations of the Study
15. Chapter 9: Conclusions of the study

OTHER DETAILS

1. The font for writing the report is Times New Roman. Font size should be ’12 point’. Use
‘Justify’ alignment of the paragraph. The 1.5 line spacing should be used throughout the report.
2. Each Chapter should begin on a separate page.
3. All the pages should be properly numbered.
4. The Cream Color Paper should be used to cover front and back of Project Report for Binding.
Two Report is required to submit.
5. For approval first submit Soft Copy of the Report. Date for Submission of Hard Copies of
Report will be informed after approval of Report in Soft Copy.
 A

Report Project

On

MARKETING STRATEGIES AND BRAND LOYALTY OF HALDIRA

Submitted for partial fulfillment of requirement for the award of degree

Bachelor of Business Administration (BBA)

Of

PT. RAVISHANKAR SHUKLA UNIVERSITY, RAIPUR (CG)

Submitted by
Nitin verma
BBA VI Semester
Subject Code: 131
Session 2022-23

Approved By: Supervised By:

Prof. Jayesh Karia Name: Dr.suchitra Rathi
Director Designation:

RITEE COLLEGE OF MANAGEMENT

(Under the aegis of Mahanadi Education Society)
Recognized By Govt. of Chhattisgarh & Affiliated to Pt.Ravishankar Shukla University, Raipur (CG)
 DECLARATION

I, the undersigned solemnly declare that the report of the project work titled
‘MARKETING STRATEGIES AND BRAND LOYALTY OF HALDIRAM”, is
based on my own work carried out during the course of my study under the supervision of
Dr. Suchitra Rathi.

I assert that the statements made and conclusions drawn are an outcome of the
project work. I further declare that to the best of my knowledge and belief that the project
report does not contain any part of work which has been submitted for the award of any
other degree/diploma/certificate in this University or any other University/Education
Institution.

(Signature of the student)

Name : Nitin verma

Enrollment No : AF/04260

Roll No : 2014923014
CERTIFICATE OF THE COMPANY / ORGANIZATION
 CERTIFICATE BY THE SUPERVISOR

This to certify that the report of the project submitted is the outcome of the project work titled
MARKETING STRATEGIES AND BRAND LOYALTY OF HALDIRAM carried out
by Nitin verma bearing Roll No.: 2014923014 & Enrollment No.: AF/04260 under my
supervision for the award of Degree in Bachelor of Business Administration of
Pt.Ravishankar Shukla University, Raipur (C.G.).

To the best of my knowledge the report

i) Embodies the work of the candidate him/herself,

ii) Has duly been completed,
iii) Is up to the desired standard for the purpose of which is submitted.

(Signature of the Supervisor)

Name: Dr. Suchitra Rathi

Designation:
 CERTIFICATE BY THE EXAMINERS

This is to certify that the project titled “MARKETING STRATEGIES AND

BRAND LOYALTY OF HALDIRAM” is Submitted by Nitin Verma, Roll No.
2014923014 Enrollment No. AF/04260 has been examined by the undersigned as
a part of the examination for the award of Degree in Bachelor of Business
Administration of Pt. Ravishankar Shukla University, Raipur (C.G.).

Signature of the Internal Examiner Signature of the External

Examiner

Name: Name:

Designation: Designation:

Institution: Institution:

Date: Date:
ACKNOWLEDGEMENT
 Table of content

Contents Page No
Declaration by the student (i)

Certificate from the Organization (ii)

Certificate by the Internal Supervisor (iii)

Certificate by the Examiners (iv)

Acknowledgement (v)

Table of Contents (vii)

Chapter 1. Introduction to the study

Chapter 2. Company Profile

Chapter 3. Literature Review

3.1 Review of the previous work -

done from Secondary Data
Chapter 4. Research Methodology

4.1 Objectives of the Study -

4.2 Research Plan
4.2.1 Research Design -
4.2.2 Sampling Technique
4.2.3 Sample Size -
4.2.4 Sampling Area
-
4.3 Data Collection

Chapter 5. Data Tabulation, Analysis

and Results

Chapter 6. Findings of the Study

Chapter 7. Recommendations
Chapter 8. Limitations

Chapter 9. Conclusions

References

Appendices

I Questionnaire Used -
II Any other appendix
-