Running head: SUPPLY CHAIN MANAGEMENT 1

Information Literacy

Student’s Name

Institutional Affiliation
SUPPLY CHAIN MANAGEMENT 2

Abstract
SUPPLY CHAIN MANAGEMENT 3

Supply Chain Management

The relationship between international marketing and supply chain management

is significant since the effectiveness of international marketing campaigns relies heavily

on an efficient and effective supply chain. From a global marketing perspective, supply

chain management should exhibit flexibility, adaptability, and responsiveness to local

market demands and regulations. Moreover, it is imperative to have cross-cultural

comprehension and collaboration among supply chain partners to ensure seamless

operations across borders.

According to a study by Kandachar and Halley, "global supply chain management

requires the ability to operate in different cultural environments, knowledge of local laws

and regulations, and an understanding of the nuances of different markets" (2003). The

significance of cross-cultural understanding and familiarity with local regulations in

supply chain management is emphasized when viewed from a global marketing

standpoint.

In addition, a study by Min and Galle (2015) emphasizes the need for flexibility

and responsiveness in global supply chains, stating that "companies must be able to

quickly adjust their supply chain strategies in response to changing market conditions and

customer preferences" (p. 205). The significance of agility in supply chain management

is emphasized, especially in the face of fast-paced global market conditions.

Collaboration among supply chain partners is also crucial to international marketing and

supply chain management.

As noted by Johnson and Wood (2016), "successful international supply chain

management requires close collaboration among partners in different countries, with a

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shared commitment to quality, timeliness, and cost-efficiency" (p. 235). Therefore,

effective communication, collaboration, and partnership are crucial in supply chain

management from a global marketing perspective.

International marketing and supply chain management are closely linked,

requiring flexibility, responsiveness, cross-cultural understanding, and collaboration

among supply chain partners. Managing the global supply chain effectively is essential

for success in international marketing. It can affect the ability to bring products to market,

meet customer needs, and compete globally.

An exquisite instance of the application of supply chain management in

international marketing is exemplified through Nike, an esteemed and expansive

enterprise specializing in sporting apparel and equipment. By implementing a successful

global supply chain management strategy, Nike can efficiently and effectively produce

and distribute products to customers worldwide.

According to a study by Gereffi and Memedovic (2003), Nike's approach to

managing its global supply chain involves contracting production to low-cost countries,

such as Vietnam and China, and utilizing advanced inventory and logistics systems to

guarantee prompt delivery of products to customers. As a result, Nike can stay

competitive in the global market by cutting production costs and making their supply

chain more efficient.

In conclusion, Nike's supply chain management strategy prioritizes sustainability

and social responsibility. For instance, Choi and Meek's study (2011) found that Nike's

"closed loop" system enables them to recycle and reuse materials during production, thus

reducing waste and environmental impact. This in effect, aligns with Nike's dedication to
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sustainability and has contributed to its global success. In addition, Nike collaborates

closely with suppliers and supply chain partners to enhance production efficiency,

quality, and compliance with local regulations and ethical standards (Fan and Chan,

2012).
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References

Kandachar, P., & Halley, A. (2003). Cross-cultural supply chain management: A framework for

managing channel relationships in international markets. Journal of International Marketing,

11(4), 1-32. https://doi.org/10.1509/jimk.11.4.1.24865

Min, S., & Galle, W. P. (2015). The dynamic nature of global supply chain management. Journal

of Business Logistics, 36(3), 201–204. https://doi.org/10.1111/jbl.12106

Johnson, M. E., & Wood, D. F. (2016). Contemporary logistics (12th ed.). Pearson.

Gereffi, G., & Memedovic, O. (2003). The global apparel value chain: What prospects for

upgrading by developing countries? Vienna: United Nations Industrial Development

Organization.

Choi, T. Y., & Meek, W. R. (2011). Supply chain management and closed-loop marketing: An

introduction to the special issue. Journal of Business Logistics, 32(1), 1–5.

https://doi.org/10.1002/j.2158-1592.2011.tb00136.x

Fan, D., & Chan, C. K. (2012). Global supply chain management: A literature review.

Management Research News, 35(3/4), 279-293. https://doi.org/10.1108/01409171211206033