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Discussion

Discussion Forum 5
by Sai Shiva Venkata Ganesh Kumar Gonna - Tuesday, January 31, 2023, 9:36 PM
Number of replies: 2

Operational goals are the tangible, specific objectives that leaders set for their organizations
in order to achieve better business results. Strategic goals, on the other hand, are steps that a
company needs to take if it wants to continue being competitive. A company's strategic
objective should be directional, meaning it will give a general idea of where leadership wants
the company and should have time frames attached. An operational goal is supposed to
reflect what can get done today or within a matter of days with the resources available right
now. An operational goal must be demand driven and should be measurable. An operational
goal may be for a specific product, such as that of a new widget; or it could be for the
business as a whole, such as to increase sales. However, both of these types of goals require
resources in order to achieve them. And while both can help organizations meet their goals,
they should be assessed and compared against each other on their ability to attract resources
and manpower in the time frames desired.Additionally, while an operational goal is specific
and detailed, it must still have smaller sub-goals to accommodate increased demands or
variations in what needs to happen (Thomé, et al., 2012). It is when a company hasn't made
plans for these variations that resources end up being under-utilized. These smaller, sub-goals
should be tied back to the main operational goal so that objectives can be met, and they
should also support the mission statement of the company.A strategic goal is also meant to
assist an organization in growing and achieving its objectives, but it's more of a long-term
vision that must come from within instead of a demand or customer priority. A strategic
objective includes looking at how a single product can contribute to increasing revenue or
market share, or at how this can be accomplished with multiple products.

Reference

Thomé, A. M. T., Scavarda, L. F., Fernandez, N. S., & Scavarda, A. J. (2012). Sales and
operations planning: A research synthesis. International journal of production
economics, 138(1), 1-13.
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Discussion Forum 5
by Radhwanuddin Mohammed - Wednesday, February 1, 2023, 8:23 AM
Number of replies: 1

Operational and strategic goals are different types used to achieve other objectives. An active
goal is one in which the employees focus on meeting objectives in the short term, while a
strategic goal is one in which the employees focus on achieving long-term outcomes (AL-
Khatib, 2023). This is done by setting short-term performance objectives and ensuring they
are continually met. Once the objectives are met, short-term measures should be taken to
ensure that the company gets to the next level of its business development. A strategic goal
differs from operational goals in that it is used to achieve long-term objectives (Ofe et al.,
2023). The strategic goal is the final goal of business development. These long-term
objectives are the ones that keep the employees constantly motivated and engaged throughout
the year.

They are not specific tasks or results that the employees must perform to achieve the strategic
goal but the result that the business is striving to achieve. Operational goals are the first step
towards achieving a strategic goal and are the ones that employees will most likely be
engaged in (AL-Khatib, 2023). As the operational goals are met, the employees will feel like
they are accomplishing a significant part of the business development process, and their
motivation will increase. The strategic goals can then be reevaluated, and once they are met,
the operational goals can be removed. In a continuous improvement strategy, business owners
must always be on the lookout for ways to reevaluate their plans and goals to move forward
and achieve success. To do this, the owners must set the stage for their business to
continuously improve and move towards the strategic goal (Ofe et al., 2023).

References

AL-Khatib, A. W. (2023). The impact of big data analytics capabilities on green supply chain
performance: is green supply chain innovation the missing link?. Business Process
Management Journal, 29(1), 22-42.

Ofe, H., De Reuver, M., Nederstigt, B., & Janssen, M. F. W. H. A. (2023). Data Analytics
Platforms: Value Propositions and Adoption Challenges for Small Hospitality Businesses. In
Proceedings of the 56th Hawaii International Conference on System Sciences (pp. 3964-
3973).