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  • When We First Met The Vita Coco Team A Couple Years Ago

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    Luz Mamani
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    Vita Coco had found success selling through retail stores but faced growing competition from larger soda companies. To maintain their market share ahead of an IPO, Vita Coco sought to expand their sales channels through new digital and direct-to-consumer strategies and needed a strategic partner to help achieve these ambitious goals.

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    When we first met the Vita Coco team a couple years ago

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    Vita Coco had found success selling through retail stores but faced growing competition from larger soda companies. To maintain their market share ahead of an IPO, Vita Coco sought to expand their sales channels through new digital and direct-to-consumer strategies and needed a strategic partner to help achieve these ambitious goals.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    12 views2 pages

    When We First Met The Vita Coco Team A Couple Years Ago

    Uploaded by

    Luz Mamani
    Vita Coco had found success selling through retail stores but faced growing competition from larger soda companies. To maintain their market share ahead of an IPO, Vita Coco sought to expand their sales channels through new digital and direct-to-consumer strategies and needed a strategic partner to help achieve these ambitious goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    When we first met the Vita Coco team a couple years ago, they were already

    profitable and had a strong foothold in third-party retail storefronts. But their
    rise to popularity hadn’t gone unnoticed, and Big Soda players were
    launching competitive products.

    Vita Coco knew they needed to expand their reach via new channels to
    retain strong market share and prepare for their upcoming IPO. They had
    ambitious goals for a full digital and direct-to-consumer strategy and
    needed a strategic partner to help get them there.

    When we first met the Vita Coco team a couple years ago, they were already
    profitable and had a strong foothold in third-party retail storefronts. But their
    rise to popularity hadn’t gone unnoticed, and Big Soda players were
    launching competitive products.

    Vita Coco knew they needed to expand their reach via new channels to
    retain strong market share and prepare for their upcoming IPO. They had
    ambitious goals for a full digital and direct-to-consumer strategy and
    needed a strategic partner to help get them there.

    When we first met the Vita Coco team a couple years ago, they were already
    profitable and had a strong foothold in third-party retail storefronts. But their
    rise to popularity hadn’t gone unnoticed, and Big Soda players were
    launching competitive products.

    Vita Coco knew they needed to expand their reach via new channels to
    retain strong market share and prepare for their upcoming IPO. They had
    ambitious goals for a full digital and direct-to-consumer strategy and
    needed a strategic partner to help get them there.

    When we first met the Vita Coco team a couple years ago, they were already
    profitable and had a strong foothold in third-party retail storefronts. But their
    rise to popularity hadn’t gone unnoticed, and Big Soda players were
    launching competitive products.

    Vita Coco knew they needed to expand their reach via new channels to
    retain strong market share and prepare for their upcoming IPO. They had
    ambitious goals for a full digital and direct-to-consumer strategy and
    needed a strategic partner to help get them there.

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