Thank you ……….

Moving on to FB ads. We have created three advertisements since the product that we offer is
related to Covid-19.

Our first advertisement is called essenziale.my product, to be precise. The purpose of these
advertisements is to raise awareness among our followers and the targeted audience about our
product and brand. Essenziale.my campaign, we used video advertisements. We paid rm38.55, and
the cost per click (CPC) for these advertising is rm1.17, with a click-through rate of 0.51 percent. The
cost per result for this campaign is RM0.05, while the cost per thousand impressions (CPM) is
RM5.96. This campaign has the maximum number of impressions, with 6473 impressions. This ads
end on 22/12/2021

Our second advertisement is for a hand sanitizer with a pleasant fragrance. We paid RM24.63 on
these advertisements. The cost per click (CPC) is rm2.46 and the click-through rate (CTR) is 1.90
percent. The cost per result is quite high, at RM2.24. The price of CPM is rm46.91. it generates a
total of 525 impressions. End on 24/12/2021

Our most recent advertisements are to market our mask chain accessories. We spent RM12.80 in
total. The cost per click (cpc) is rm1.60. Then there's the ctr 2.47 percent. Following that, the cost
per result is rm 1.83. The cost per thousand impressions (CPM) for these advertisements is rm39.51.
This advertisement had 324 impressions. End on 25/12/2021.

All of these advertisements was shown for a total of ten days.

Next targeted audience,

Audience Name
KK, Kuching
Estimated Audience Size
46,800 - 55,100

 Location:Malaysia: Jalan Kota Padawan, Siburan Sarawak; Kota Kinabalu Sabah

 Age:18 - 65+

 Gender: Male & Female

 Language:Malay

 People who match:

Interests: Mobile phones, Parenting, Entrepreneurship, Fragrances or Health care,
Education level: College grad or High school grad,
Relationship status: Married,
Industry: Management or Farming, Fishing and Forestry,

Conclusion

Digital entreprenurship does help in boosting the online brand presence and to the extent, increase
in sales and revenue.
With the proper technique application of existing social media platform, a technopreneur could
achieve anything, beyond border.

Along the journey, we gained 589 likes and 593 followers on our Facebook page and 74 followers on
Instgram as a result of utilizing Facebook advertisements.

We also utilise Tiktok applications as one of our marketing mediums to increase interaction on our
Facebook page and Instagram.