PHASE 2

PRESENTED BY :

JUAN CARLOS JARAMILLO CARVAJAL

CODE: 1116434031
DIEGO ANDRES VALLEJO CERON
CODE: 1087549884

PRESENTED TO:
KARLA NATHALIA TRIANA
GROUP: 212053A_1391

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

MARCH 2023
 Table of Contents

Introduction....................................................................................................................3
Goals..............................................................................................................................3
Objectives.......................................................................................................................4
Individual.......................................................................................................................5
3. Record and post in YouTube a 2 - 3 minutes video where the student appears
himself with the hand draw billboard presenting in English the problem of the company
in the case, mentioning specifically:................................................................................7
5. Each student posts in the collaborative forum the selection of the role to perform
by the student in the group:.............................................................................................8
6. Once the students have read the references, the group uses a PowerPoint to create a
presentation to develop a strategic diagnosis including the following:.............................8
6.1.  Cover: Group number, students name (who participated), case tittle, date.........................8
6.2.  PORTER ́S FIVE FOCER ANALYSIS:............................................................................8
6.3 Analyze the internal and external situation of the company and present a SWOT.............10

7. CONCLUSION....................................................................................................13
Conclusion Juan carlos Jaramillo...............................................................................................................13
Conclusion Diego Andres Vallejo...............................................................................................................13

8. References...........................................................................................................14
 INTRODUCTION

Apply strategic diagnostic tools in companies to identify their position in the industry or
market.

GOALS

carry out an analysis of a company using tools such as porter's forces and the dofa matrix to
make correct decisions
 OBJECTIVES

Apply to the case of the Diamante supermarket the strategies of the SWOT analysis, to
generate alternatives that solve the financial, logistical, and structural problem that is
currently happening.
On the other hand, it seeks to keep in mind the strengths that it currently has in the market
based on the five forces of Porter, and from there generate tasks and actions of continuous
improvement.
 INDIVIDUAL

The student develops the following activities:

1. Read the following case, attached to the Learning Environment as Annex 2 - The
Diamond Supermarket: Rojas, R. (2017). Case The Diamond Supermarket;

2. According to the previous reading, your own understanding of the company in the case
and your search on internet:

Hand draw a billboard (Cartelera) using the resources you have (cardstock, paper,
acrylic board) as a visual aid for a presentation of the case including a chart identifying
characters and the situations in the case, following the structure presented below: .

Case: The Diamond Supermarket

Student Name: Juan Carlos Jaramillo
Marzo 7, 2023
Identificacion

Joaquín Pérez - entrepreneurship

Maria who graduated as a secretary from a technical development center-is his right-hand
woman in charge of assisting him as secretary, cashier, accountant, and confidant
Pedro he is 29 years old and has a technical bachelor's degree -empirically manages the
supply chain and interact with customers and suppliers.
Ana 26 years old and is in her tenth semester of industrial engineering -works part-time as a
All Characters supermarket cashier (her father does not allow her to apply her knowledge, preferring her
of the case to be exclusively concerned with money).
Sofia 24 years old, in her eighth semester of agronomy

the supermarket is not harnessing the full potential of its staff due to limitations imposed by
management
Resistance to change can limit the supermarket's ability to grow and reduce its ability to
compete with other businesses.
Mainproblems
of the case
3. RECORD AND POST IN YOUTUBE A 2-3 MINUTES VIDEO WHERE THE STUDENT
APPEARS HIMSELF WITH THE HAND DRAW BILLBOARD PRESENTING IN ENGLISH
THE PROBLEM OF THE COMPANY IN THE CASE , MENTIONING SPECIFICALLY :

 Student ́s name

 Date
 Case tittle: The Diamond Supermarket
 Description of the main characters and the main problems identified in the case.

JUAN CARLOS JARAMILLO CARVAJAL 

https://youtu.be/Knh44uO6PMo

GINA LUCERO MARIN LONDONO 

https://www.youtube.com/watch?v=vET6rzkEajs

DAIRO ALFONSO SANCHEZ SEPULVEDA 

https://www.youtube.com/watch?v=DrBZS2pfNIU 

DIEGO ANDRES VALLEJO –

https://screencast-o-matic.com/watch/c0e1VjV4cBd

4. Each student reads and reviews the following references for Unit 1 at the Learning
Environment:

 Andersen, T. J. (2013). Short Introduction to Strategic Management. Strategy

 Formulation (pp. 57 – 67)
 Krassimir Todorov, & Yusaf H. Akbar. (2019). Strategic Management in
 Emerging Markets: Aligning Business and Corporate Strategy. Basics of
 Strategic Management (pp. 109-135)
 Morris, J (s.f.). Strategic Management. The External Environment
 Triana Ortiz, K. (07,11,2018). Virtual Learning Object Strategy
Analysis
 Tools
 Triana Ortiz, K. (15,08,2017). Porter s ́ Five forces. [Video].
5. EACH STUDENT POSTS IN THE COLLABORATIVE FORUM THE SELECTION OF THE
ROLE TO PERFORM BY THE STUDENT IN THE GROUP:

Warnings: Ensure that the members of the group are notified of new developments
and inform the teacher through the work forum and messaging of the course, which
has been sent the document- Juan Carlos Jaramillo

Deliveries: Notify delivery times of the products and send the document in the
stipulated times, using the resources destined for the shipment, and indicate to the
other partners that the delivery has been made. - Diego Andres Vallejo

6. ONCE THE STUDENTS HAVE READ THE REFERENCES , THE GROUP USES A
POWERPOINT TO CREATE A PRESENTATION TO DEVELOP A STRATEGIC DIAGNOSIS
INCLUDING THE FOLLOWING :

6.1.   COVER: GROUP NUMBER, STUDENTS NAME (WHO PARTICIPATED ), CASE TITTLE , DATE .

6.2.   PORTER ́S FIVE FOCER ANALYSIS:

According to the previous readings, the group ś understanding of the company in the case
and a search on internet complete the following chart including information from at least
three reliable sources such as: (DANE, OECD, CEPAL, SNCCTI, LEGISCOMEX,
WIPO, Innpulsa, Cámara de Comercio, Procolombia, Ministerio de Medio Ambiente y
Desarrollo Sostenible, etc)
DIEGO ANDRES VALLEJO
6.3 ANALYZE THE INTERNAL AND EXTERNAL SITUATION OF THE COMPANY AND PRESENT A
SWOT

 matrix including
 Strengths
 Opportunities
 Weaknesses
 Threats
 SO strategies (Strengths-Opportunities)
 ST strategies (Strengths-Threats)
 WO strategies (Weaknesses-Opportunities)
 WT strategies (Weaknesses-Threats)
DIEGO ANDRES VALLEJO
 7. CONCLUSION

CONCLUSION JUAN CARLOS JARAMILLO

It is evident that the company faces several challenges. The SWOT matrix indicates that the
company's strengths include a well-established brand, a loyal customer base, and a well-
received range of proprietary products. However, the company faces weaknesses such as
poor inventory management and outdated technology. Identified opportunities include
expanding the product line and improving online sales, hiring and leveraging the skilled
workforce they have, while threats include intense competition. Based on these findings,
SO strategies include leveraging the strong company brand to expand into new markets and
develop an e-commerce platform to increase online sales. ST strategies involve
strengthening the supply chain and improving marketing efforts to counter the threat of
intense competition, financial analysis of expenses and salary paid to family members
working in the supermarket should also be done WO strategies they focus on improving
inventory management and expanding the product line, while WT strategies involve cost-
cutting measures to mitigate the effects of economic downturns. In general, the company
needs to focus on implementing strategies that take advantage of its strengths while
addressing its weaknesses in order to remain competitive in the market.

CONCLUSION DIEGO ANDRES VALLEJO

Performing the strategic analysis of the Diamante supermarket showed a number of
problems that live for lack of a well-elaborated strategic management, where based on
an analysis through the SWOT diagram, its strengths, weaknesses, threats and opportunities
to position itself in the regional market are listed, It was also evident that through the five
forces of Porter It was possible to analyze the situation, from there generate financial,
logistical strategies that help position itself in the product marketing industry.
 8. REFERENCES

ARÉVALO, N. M. (22 de 04 de 2022). “Inauguramos la tienda 2.000 de D1 y proyectamos abrir más de 100
durante este año”. Obtenido de Editorial La República S.A.S.:
https://www.larepublica.co/empresas/inauguramos-la-tienda-2-000-de-d1-y-proyectamos-abrir-
mas-de-100-durante-este-ano-d-3347615

ARÉVALO, N. M. (18 de 01 de 2022). Plan de expansión de Tiendas Ara incluye 150 tiendas nuevas en
promedio y al año. Obtenido de Editorial La República S.A.S.:
https://www.larepublica.co/empresas/el-plan-de-expansion-de-tiendas-ara-incluye-150-tiendas-
nuevas-en-promedio-y-al-ano-3287567

 https://www.oecd.org/daf/competition/98765433.pdf
 https://www.iebschool.com/blog/las-5-fuerzas-porter-marketing-digital/