THE GREAT SUCCESS OF THE

COLOMBIAN BUSINESSMAN
AND CYCLIST

The successful Colombian cyclist, silver medal winner

at the London Olympics in 2012 and two-time finalist
of the Tour of Italy and Tour de France, is today not
only an icon of the sport in his country and
worldwide. But also, as a great businessman on the
rise. Currently, the Antioquian has created a
horizontal economy (cross-selling) with 6 different
lines and services that make cycling, family
togetherness and a stylish lifestyle.

Rigo has eleven physical stores located in Bogota,

Medellin, Cali, Tunja, Cartagena, Miami and Mexico. It
also has mobile stores that are trailers in strategic
points of the country.

Its main product is cycling apparel and to this is

added the accessories, lifestyle clothing, bike
workshop, sale of bikes (own brand Uranion
https://gorigogo.com/collections/uranium), has a
network in each of its stores "Cafe de Rigo", coffee
produced in Antioquia and its latest venture for the
family union "La Finca de Rigo" a country restaurant
located in Bello Antioquia. "Come and take advantage
of a courtesy Mijit@s!"
https://www.cafeland.co/enterpreneurs/article/sporti
est-cafe-in-bogota

By: Juan Méndez