STRATEGIC MANAGEMENT PAPER

MA Corporation

Submitted to;
Christian Anthony Flores

Submitted by;
Jessica Beluang
 TABLE OF CONTENTS

INTRODUCTION.............................................................................................................1
FINANCIAL, OPERATION, RESOURCES............................................................................3
MANAGEMENT AND ADMINISTRATION.........................................................................6
TECHNOLOGICAL............................................................................................................7
COMPETITOR..................................................................................................................7

INTRODUCTION;
MA Corporation has succeeded in providing distinctive items on the market, which has
allowed the business to gain a sizeable amount of market share. For instance, in contrast to its
rivals, the business has been able to offer high-quality products.

Additionally, the organization has been successful in forging strong bonds with its clients,
which has allowed it to draw in and keep a sizable clientele. MA Corporation interacts with
high-performing businesses while looking for outsourcing services, which has allowed the
business to maintain a noticeably high level of performance.
To achieve success, MA Corporation made the best use of the resources at its disposal. For
instance, the organization's highly effective and experienced staff have substantially aided in
the high level of performance the company has achieved.

Additionally, the company has enough financial resources to sustain ongoing research
operations. The company has been able to keep up a high level of innovation thanks to ongoing
research. Due to these principles, the MA Corporation has been able to gain a solid reputation
for producing high-quality goods, which has helped it to draw in a lot of customers.
 The market has seen a significant transformation recently. The industry is seeing an increase
in competitors, which has led to dangerous pricing wars. MA Corporation has made the decision
to broaden its market to boost sales to remedy this issue.

The MA Corporation is originally founded in the late 90’s as a microchip company, but in
the year 2000 they explore and focus on making devices such as phones, laptops, personal
computers and more. Now the MA Corporation is one of the greatest technology device makers
in the Philippines and now shipping internationally specially in the Asian country. With more
than 20 years in the technology industry, the company has completed numerous devices that
lots of customers enjoy. It has a total number of 302 shareholders.
The company’s head office and Central Equipment is located in Paranaque, with satellite
offices established in Cebu, Iloilo and Cagayan de Oro and secondary equipment in Tanauan.

Every organization has its own strengths and weaknesses. Similarly, MA Corporation has
several strengths and weaknesses. The company has several strengths that have significantly
contributed to its success. On the other hand, its weakness undermines its effort to retain its
high-level performance.

Strength – The company has enjoyed a stable line of products which is easy to use. Over the
recent past, the company has integrated its operations with Microsoft products and others
have helped the company in developing a wide customer base. The company has managed to
retain a high level of innovation. The Ma Company has innovative skills of Sale-service
strategies. The company has the largest in South Korea. It proves that they are tech-friendly
too.
- The company dominates the market in the sector of electronic products. Across the
world, the brand operates around 1,222 stores.
- The company designs itself to be customer-centric. They used to manufacture their
product in such a way that the customers can easily access it.

Weakness – The company is entirely dependent on electronics, which is a weakness of the

company. Technology is changing each day. Even technology is dynamic. In contrast, this
company relies on Electronics.
The company has enjoyed a stable line of product which is easy to use. Over the recent
past, the company has integrated its operations with the Microsoft products and others have
helped the company in developing a wide customer base. The company has managed to retain
a high level of innovation.

FINANCIAL, OPERATION, RESOURCES

MAN
The human resources team of Ma Company handles issues with employees, such as hiring,
paying, and providing benefits. They also assist the business in managing its legal
responsibilities, such as licenses, permits, tax compliance, etc.

MONEY
(Financial capabilities, Funding and allocation, Buying new technology, Fixed assets,
Investment and Budgeting)
Administration & maintenance of financial assets.
Identifying and & trying to work around the various risks to which a particular project may be
exposed.
Closely monitoring the cash flow” Inflow money coming into a company
Outflow-record of the expenditure being made by
The company in various resources.

MATERIALS
(Right material, Quality, Cost, Technical characteristics, Delivery on time, Transportation,
Storage, Information and Suppliers) [Material – components, software, ]
Offer more Adjustable Frequency Drives, new HMI retrofits, options with various features,
wear-surfaces using alternate materials and techniques for alignment and durability,
automated material handling devices both simple and complex, third party enhancements with
high performance rating from customers, accumulators and continuous flow to next operation
conveyance, operation/training manuals and reference literature online.

METHODOLOGY
(Hardware, Software, Human ware and Organization ware); [Method – practices, procedures,
rules, discipline, LEAN processes ]
Gold Mine Theory – Build relationships with business partners/customers; striving for long-term
mutual benefits. Know their business objectives and capital budget plans. Help them make
good choices, even at the risk of losing a short-term sale. Develop a five year rolling forecast
and marketing approach distinguishing new start-ups, rapid growth, steady state, and neglected
companies in recovery. Something big is always on the horizon.

MORALE RESULT PRODUCTIVITY

MOTIVATION
29,700 people worked for MA Corporation in over 200 significant locations in the Asia-
Pacific region. The business has put in place several initiatives to lower absenteeism and boost
productivity. The programs are primarily focused on training and development, employee
relations, and the advantages of the employees. One or more of the programs is:

a. Employee Safety
b. Paid Vacation Days
c. Medical Card
d. Education Initiative
e. Allowances for clothing and rice
f. Awards for Employee Service
g. Summer excursion
h. Sports and leisure
i. Pension Benefits

MINUTE, ERA
MA Corporation target audience

Particulars MA Corporation Target Audience

Areas Populated Country (Urban Region)
Gender All
Age 19-30
Life phase Students to Married both
Earnings High
Jobs Working professionals, managers &
 executive level workers

MA specifically targets professionals working in specialized software fields including music,

video, photography, and all types of design occupations in addition to this major classification.
These working professionals choose Adobe's Final Cut, Photoshop, and related editing tools
over other operating systems since it is compatible with Laptops and Phones.

Even better, business workers favor MA items for their everyday work, including digital
phones and laptops. Since products like phones and handbook laptops are smaller and more
portable, students (of the upper class), educational institutions, and teachers frequently choose
them.

MARKETING
Marketing teams offer product development and manufacturing teams feedback that can be used to
adjust in accordance with customer preferences and market demands. Ma company receive and process
orders, and then deliver products and services to customers. To increase the firm’s market share and
profits, marketing comprises promoting and building a positive reputation for the products produced by
the company. This is accomplished using a variety of venues, including television, billboards, social
media, customer loyalty programs, and advertising campaigns that are aimed at specific target areas

MANAGEMENT AND ADMINISTRATION

MA Corporation is involved in the manufacture of numerous computers.

These include, among others, Phones, Pads, Macintoshes, and Apple TVs
(Baxter 2010). This has aided the business in utilizing its resources as
effectively as possible. For instance, the company can disperse its
resources among different businesses, which reduces costs.

Every company’s operation is centered on a variety of product categories.

For instance, two different product categories under Macintosh are
notebook and desktop. Due to the ability to pool resources across several
product lines, the corporation can reduce expenses with this technique.
The goods could also complement one another. The corporation has
greatly benefited from this strategy in terms of increasing returns.

TECHNOLOGICAL

MA Corporation has implemented a varied strategy in its production

process in an effort to maximize performance and profitability. The
production of both hardware and software is a focus of MA CORPORATION
The business has been able to use its broad spectrum of expertise to
produce hardware and software that work together to maximize the
performance of their goods. Additionally, the business has the resources
required for the manufacture of both hardware and software.

COMPETITOR
As was already mentioned, the market for PCs nowadays has grown
more crowded. The level of competitiveness in the sector has increased as
a result. High levels of competition can have a number of unfavorable
effects. For instance, price wars may occur from increasing competition.
The effectiveness of an organization could be at risk.
The top rivals of MA are Apple, Hewlett-Packard, Dell, and IBM. MA
competes with Microsoft in a variety of sectors in the personal computer
software business because it produces a wide range of products (Malhotra
2007). High levels of software progress and technological development
have been characteristics of the computer market.

Therefore, each manufacturer is up against fierce rivalry. Because

consumers want computers with the newest technological advancements,
failing to develop would entail a full withdrawal from the sector. This
management allowed MA to resurrect its operations.

Later, the business kept adding value within the structure, which resulted in
a large increase. A team of skilled and knowledgeable engineers at MA
Corporation have contributed significantly to advancements and the
creation of fresh concepts. The company has been able to make the best
use of these resources in the proper order because to Job’s leadership.

Additionally, the business has a number of retail locations around the

world. This is yet another crucial tool that has supported the promotion and
distribution of the business’s goods. MA has been able to gather data
regarding customer opinions of the product through its retail locations.

The direction of upcoming inventions is greatly influenced by this

information. An organization would want to create products and services
that meet their needs. Thus, in order to maximize customer satisfaction,
this information is required.
 The business has been able to build a solid reputation and brand by
offering consumers high-quality service through its locations. MA has
performed fairly well compared to other firms who have attempted to
market their goods through their own stores in the past. Retail stores are
therefore a key resource for MA Corporation because few companies have
been able to grasp this.