ASSIGNMENT

ALP
Candidature

S T E L L A N I S H A G O G O I
March 18, 2023
TABLE OF CONTENT

Checklist 2-4
1 Checklist of deliverables from the PR
agency’s side for a press conference with the
entertainment media

Press Release 5-8

Press release on the launch of a new music

2 reality show in the market under the

assumption that it is the first season of the
show – Sa Re Ga Ma Pa

3 References 9

1
Checklist.
Deliverables from the PR agency’s side for a press
conference with the entertainment media:

PRESS RELEASE
A press release will be developed keeping in mind that it
needs to effectively communicate the event's purpose,
key details, and benefits. It will be made compelling and
written with the target audience in mind.

MEDIA INVITES
A list of media contacts will be prepared for the purpose
of sending out invitations inclusive of event details, such
as the date, time, venue and agenda. RSVP instructions
and a deadline will also be added to ensure an accurate
headcount.

EVENT LOGISTICS
A comprehensive event plan shall be developed which
will outline details concerning venue preparation,
transportation arrangements, registration, and seating
arrangements. This will ensure that everything will be in
place and ready to go on the day of the event.

2
Checklist.
Deliverables from the PR agency’s side for a press
conference with the entertainment media:

SPEAKER BIOS
Concise and engaging bios shall be prepared for each
speaker highlighting their experience, achievements, and
key areas of expertise. They will be tailored to the target
audience and communicate why the speakers are
uniquely qualified to speak on the topic.

VISUALS
Visual materials will be developed that will be used
during the event, such as promotional videos, images,
and other visual aids. It will be ensured that they are
high-quality and visually appealing.

INTERVIEWS
Interviews will be set up with key media outlets before
and after the event to maximize media coverage. A
process of developing talking points and messaging for
each interview to ensure consistent messaging and key
messages will be carried out.

3
Checklist.
Deliverables from the PR agency’s side for a press
conference with the entertainment media:

PRESS KITS
Relevant information about the company and the event
will be provided here. It will be well-organized and
include high-quality visuals to help tell the story.

SOCIAL MEDIA
An intricate social media plan will be developed to
promote the event across various social media channels.
This could include creating a social media calendar,
developing a hashtag, and creating engaging content to
generate optimal buzz and interest.

FOLLOW-UP
A process of follow-up shall be initiated with the
attending media after the event to answer any
questions, provide additional information, and gather
feedback. This will help build relationships with key
media contacts and ensure future coverage.

4
PRESS RELEASE

5
SAREGAMA REVOLUTIONIZES THE ENTERTAINMENT
INDUSTRY WITH THE LAUNCH OF ITS NEW REALITY
SHOW - GET READY FOR A MUSIC REVOLUTION!
New Era of Musical Talent: Sa Re Ga Ma Pa season 1 set to showcase
India's finest undiscovered singers.

Mumbai, Maharashtra, March 17: Saregama India Ltd, one of the

leading production houses in the entertainment industry, is proud
to announce the launch of the first season of 'Sa Re Ga Ma Pa', a
new music reality show that is set to take the country by storm.
The show will feature a talented group of contestants from across
the country, who will be judged by some of the most respected
names in the music industry including Kumar Sanu.

The show will feature a range of musical genres, including

classical, semi-classical, and contemporary, ensuring that there is
something for everyone. Sa Re Ga Ma Pa will also feature celebrity
guests, who will provide additional entertainment and insights
into the world of music.

"We are thrilled to launch the first season of Sa Re Ga Ma Pa, a

show that echoes with the cultural fabric of the country. We look
forward to working with some of the most respected names in the
music industry and delivering a world-class entertainment
experience to our audiences," said Vikram Mehra, CEO of Saregama
India Ltd.
Sa Re Ga Ma Pa will be airing soon on ZeeTV and promises to be a
must-watch for music lovers across the country. It will also be
available online on platforms like Zee5 and Voot.

For more information and assistance, please contact :

Stella Nisha Gogoi
Email: stellanisha13@gmail.com
No: 9101470851

ABOUT:
With a long history of creating and disseminating a variety of
music, including classical, devotional, folk, popular, and cinematic
music, Saregama India Ltd. is one of the largest and oldest music
labels in India. It was originally founded as The Gramophone
Company of India in 1901 and has since evolved into a leading
music company with a diverse portfolio of music products and
services.

Saregama has an extensive music library with over 100,000 songs

in multiple languages, including Hindi, Bengali, Tamil, Telugu, and
Marathi, among others. Additionally, it provides a selection of
music-related goods and services, including mobile apps, digital
music downloads, streaming services, and physical music albums.

FIND US:

###
(SAMPLE) DOWNLOADABLE PHOTOGRAPHS:
REFERENCES:
Company logo courtesy -
https://www.prmoment.in/pr-news/genesis-burson-
marsteller-rebrands-as-genesis-bcw
https://www.saregama.com/, Fair use,
https://en.wikipedia.org/w/index.php?
curid=68069071

Sample downloadable photographs courtesy -

http://www.zee5.com
https://bestmediainfo.com/2022/09/zee-tv-
organises-activities-during-sa-re-ga-ma-pa-li-l-
champs-season-9-auditions