Mapping Social Networks

Trends, Networks, and Critical Thinking in the 21st Century Culture

General Academic Strand | Humanities and Social Sciences
Do you remember
the people you
have encountered
in the past years?

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Do you still catch up or
exchange messages
online?

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Reflecting on our
relationships is
important in
achieving a
better
understanding of
ourselves.

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Being aware of
our social
networks allows
us to determine
the influence that
our connections
can have on us.

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 Learning
Objectives
● Define a social network map.

● Discuss the uses of social network maps.

● Create a social network map to solve a

particular problem in a community.

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 Level of
Let’s Name Relationship
Connect Closeness

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Essential
Question

How do social network maps help us

understand our relationships?

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 Social Networks

● refers to networks of
social interaction and
personal relationships

● grows depending on a
person’s exposure to
other people

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 What Is a Social Network Map?

Social Network Map

● a visual representation of social
network connections

● a compilation of information on
the reach and configuration of a
network (Tracy and Whittaker
1990)

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 What Is a Social Network Map?

Social Network Map

● can come in different
types or forms

● can also how different

people are connected to
each other

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 Defining Social Network Map

Social Network Theory (SNT)

● focuses on "the role of social relationships in

transmitting information, channeling personal or media
influence, and enabling attitudinal or behavioral change”
(Liu et al. 2017)

● visualizes relationships using nodes and ties

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 Social Networking Theory

Nodes Ties

● intersecting or meeting ● the links connecting the

points in a network nodes

● considered as the ● considered as the

individuals in a common ground between
relationship the individuals in a
relationship

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 Types of Mapped Social Networks

Directed Network Undirected Network

● connections between ● non-directional by nature

nodes are directional
● indicates that the nodes
● may or may not be are existing in a common
reciprocal network

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 Check
Your
Progress

How can social network maps help in looking

for jobs?

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 Social Networks According to Purpose

Communication Networks

● show the structure of

social interaction within a
network

● communication flow in
the social network

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Social Networks According to Purpose

Information Networks

● provide details on
the background of
an individual or
organization

● Example: social
media platform
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 Purpose of Social Networks

Problem Solving Networks

indicate the individuals who

can be approached in relation
to particular problems or
issues in an organization

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Purpose of Social Networks

Knowledge Networks
categorize actors in a
professional network
according to skills,
experience, and expertise
in the field

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 Purpose of Social Networks

Career Networks
● allow individuals to
link with other
professionals who
are in the same field

● used for expanding

professional
network
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 Uses of Social Network Mapping

Gathering Information
Patterns in the map may
indicate new forms of
relationship and links that
may influence the entire
network.

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Uses of Social Network Mapping

Organizing and Providing

Information
● organizes and provides
geographical information
about people using
technology

● Example: Geosocial
networking
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 Purpose of Social Networks

Planning Campaigns and

Activities
helps businesses in
launching campaigns and
products by identifying the
target market

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Purpose of Social Networks

Predicting Results
Success or failure of plans
can be determined by
evaluating the nature and
strength of the ties between
the different nodes involved.

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 Disadvantages of Social Network Map

Question of Validity Complexity

● prone to ● Social network maps are

misinterpretation complex.

● Sources of data should be ● One needs to take note of

validated. details such as
directionality and number
of ties.

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 Guide in Creating a Social Network Map

1. Identify the objective.

● State the purpose of creating a social network map.

● Example: To determine the nature of connections within my

chosen career network and how these connections can be
beneficial to achieving my career goals.

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 Guide in Creating a Social Network Map

2. Develop research questions.

● Break down your objective into suitable questions.

● Example: Who are the people in my social network who

have experience or are currently in the field of my chosen
career?

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 Guide in Creating a Social Network Map

3. Gather information and identify possible

connections.

List down the names of individuals who are relevant to your

chosen professional network, your relationship, and degree
of closeness with them.

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 Guide in Creating a Social Network Map
Level
Name Occupation Relationship (1 = close; 5=
distant)

Jake Otis scriptwriter college friend, fellow organization 1

member, classmate

Randy Musk well-known consultant former professor 3

for TV shows and
movies

Kay Anderson talent scout Jake’s colleague and close friend 5

Mario Denver cameraman fellow organization member, 2

classmate

Cianna Sy actress was on the same project as Mario 5

 Guide in Creating a Social Network Map

4. Create a Social Network Grid and Social Network

Map.

Identify how your connections are interrelated with each

other through a social network grid and a social network
map.

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 Guide in Creating a Social Network Map

Name Relationship Jake Randy Kaye Mario Cianna

College friend, fellow organization

Jake ✔ ✔ ✔
member, classmate

Randy Former professor ✔ ✔

Kaye Jake’s colleague and close friend ✔

Fellow organization member,

Mario ✔ ✔ ✔
classmate

Cianna Was on the same project as Mario ✔

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Guide in Creating a Social Network Map

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 Identification. Identify the word or concept described
by the statement.
Try This!

1. It is a visual representation of people's

network of connections.

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 Identification. Identify the word or concept described
by the statement.
Try This!

2. It indicates an individual within a specific

organization network whom one can have a
dialogue with about problem solving at work.

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 Identification. Identify the word or concept described
by the statement.
Try This!

3. It is a directional relationship between two

actors that may or may not be mutual.

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 Identification. Identify the word or concept described
by the statement.
Try This!

4. It provides details on the background of an

individual or organization.

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 Identification. Identify the word or concept described
by the statement.
Try This!

5. It denotes social relationships as composed of

a series of nodes and ties that represent the
actors and relationships, respectively.

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 ● A social network map is a visual representation
Wrap-Up
of a network of connections.
● There are two types of mapped social networks:
directed and undirected networks.
● There are five types of social networks according
to purpose: communication networks,
information networks, problem-solving
networks, knowledge networks, and career
networks.
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Wrap-Up ● Social network mapping can be used for:
gathering, organizing, and providing information;
planning campaigns and activities; and predicting
results.
● Social network maps contribute to creating
strategies to achieve simple goals and more
complex endeavors like community planning
and market research.

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Challenge
Yourself
Social media is the virtual counterpart of a
social network map that is interactive and
engaging. How will you utilize its advantages to
connect to other people?

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Bibliography

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Bibliography

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