U20860/M25187 – M451 – Supply Chain Management

Coursework

Dr Graham Wall

Hand in date: Monday 5th December 2022 11am online on Moodle

This assignment is worth 50% of the total unit mark. It is an individual assessment.
Copying of work or reports is not permitted and will be dealt with under the University
rules on plagiarism. This work is marked out of 100.

Problem 1: Case Study of Cadbury [70 marks]

This coursework involves carrying out an investigation into the supply chain
management practices of Cadbury, a global confectionery company based in the
UK.In particular, your report should cover the following areas:

1. Brief historical development of the company

2. Global mapping of network, suppliers and strategic partners
3. Product design and production planning
4. Use of information and technology
5. Customer service and pricing
6. Ethical and environmental policy.
7. Conclusions and recommendations

Your report should involve reviewing the literature and any relevant
quantitative/qualitative data within these areas.

The report should include a list of references (mainly academic) which must be cited
in the main text. Statements made in the report must be based on the evidence
either from the literature and/or the data. The report should be typed (font size 10 or
greater) and between 2000 - 2500 words (excluding references). Please include a
word count at the end of your report. Please state the number of words at the start of
your report and upload as a pdf file with your student ID number as the file name
(e.g. 645342.pdf).

Marking will be based on the quality of the introduction and overview, the
presentation and clarity of the report, the critical nature of the literature review, the
use and analysis of data, the evidence base for the conclusions and
recommendations and the quality of references used.
Resources available

In addition to the powerpoint lecture slides uploaded onto Moodle, the University of
Portsmouth’s library website provides access to academic books as well as journal
papers via a number of databases (e.g. Science Direct or Web of Knowledge) (see
http://www.port.ac.uk/library). Other materials on the internet can be used but with an
understanding that the material may be promotional and/or unsubstantiated.