MARKETING

MANAGEMENT
ASSIGNMENT-3

Company: Engro Polymer & Chemicals Limited

S. M. Hassan Naqvi
EMBA 2nd Semester Sec ‘B’
Seat # E22454105127
Company: Engro Polymer & Chemicals Limited
History
1997

 The company was set up in 1997 by the name of Engro Asahi Polymer and Chemical Ltd.
It was a joint venture between Engro Chemical (50%), Asahi Glass Company (30%) and
Mitsubishi Corporation (20%) to set up a 100,000-ton capacity PVC plant at Port Qasim.
1999

 The plant came into commercial operation in 1999.

 PVC 1 Plant commissioned with 100 KT capacity.
2006

 Asahi Glass divested from the business and Engro Chemical acquired its shareholding.
The name of the company was changed to Engro Polymer & Chemicals Limited.
 Expansion / backward integration project launched.
2007

 The Company embarked upon an expansion and back integration project to enhance the
PVC capacity to 150 KT and set up a EDC-Vcal and Chlor-alkali plants.
2008

 PVC II plant (50 KT) started up in Q4 2008.

 EPCL listed on the stock exchange in 2008.
2009

 Back integration of Engro Polymer completed.

 Launched Chlor-Alkali
2010

 Commercial production declared in 2010.

2014

 Completed debottlenecking of PVC capacity to 174 KT.

2017

 Further debottlenecking increases plant capacity to 195 KT.

2018

 Engro Polymer and Chemicals secures US$35 million from International Finance
Corporation (IFC), a billion-dollar expansion plan.
 Announcement of an extensive expansion plan.
 Rights share issuance of Rs. 5.4 Bn.
2019

 Commencement of Caustic Flakes plant with a capacity of 20 KT.

 Announcement of HTDC efficiency and diversification projects.
2020

 PVC-III completion
 Highest ever profitability in EPCL’s history.
 Preference shares issuance of Rs. 3 billion. IPO was oversubscribed by 5.4 times

Vision:
Lead Pakistan in Polymers & Allied Chemicals with International Footprint.

Mission:
Our mission is to achieve innovative growth which creates value for our stakeholders,
customers and employees. Our commitment is to maintain the highest standards of
ethics, safety and environmental responsibility

Concept:
Product Mix Chart
Poly Vinyl Chloride Chlor Alkali
PVC Resin Caustic Soda
Sodium Hypocrite
Hydrochloric Acid

 Length: 04
 Width: 02
 Depth: 09

Sodium Hydrochloric
PVC Resin Caustic Soda
Hypocrite Acid

Caustic
au-67s
Soda Liquid

Caustic
au-67r
Soda Flakes

au-60

au-58

au-72