ASSIGNMENT NUMBER 2

BRANDS LIPTON TAPAL

Age Income
DEMOGRAPHIC Income Age
Gender Gender

Brand Opinion Leader

SOCIAL Opinion Leader Culture
Social Social

Perception Perception
PHYSIOLOGICAL Quality Quality
Lifestyle Affordability

BRANDS OLPER MILKPAK

Age Age
DEMOGRAPHIC Gender Gender
Income Income

Family Family
SOCIAL Reference Group Reference Group
Culture Culture

Health Learning
PHYSIOLOGICAL Perception Perception
Learning Health
 BRANDS DALDA MEEZAN

Income Income
DEMOGRAPHIC Age Age
Gender Gender

Social Class Social Class

SOCIAL Reference Group Family
Family Reference Group

Health Health
PHYSIOLOGICAL Needs and Wants Needs and Wants
Perception Perception

BRANDS MBA KUBS MBA IBA

Income Income
DEMOGRAPHIC Occupation Lifestyle
Lifestyle Personality

Family Social Class

SOCIAL Social Class Reference Group
Sub Culture Family

Perception Learning
PHYSIOLOGICAL Learning Motivation
Motivation Attitude