Copywriting Sample Bilingual

Please spend no more than 2 hours to write a campaign including the following deliverables.
Please use the templates within this document for your campaign. Attached please find some
samples we’ve done in the past to give format and flow references, take your time to
familiarize yourself with the deliverables before starting. Don’t hesitate to reach out if you have
any questions.

Deliverables:

 One Conquest E-blast

 One Conquest E-blast Translation
 One Static FB ad copy
 BONUS – One :30TV script

--------------------------------------------
Conquest E-blast Creative Brief
The term “conquest” is auto-industry-speak for converting a customer from another brand to the dealer’s
brand. Typically, these go out to mailing lists of people who drive a brand that is a close competitor of the
dealer in question. 
 
1. Specify what type of email this is (monthly, end-of-month, special event, etc): Special
Event: Halloween
2. Include elements you will need written (subject, pre-header, body copy,
offers, etc): Whole E-blast. Look at reference word docs.
3. Creative pickup? https://www.youtube.com/watch?v=RYWZgnPmcp8 for inspiration only
4. SPEC Pickup? NA
5. Previous month’s version? See O’Christmas Sale and Custom order e-blasts to get an idea
for style.
6. Creative Theme and Sales Events? There will be a trick or treat event for children with free
candy. Adults test drive to win a $200 gift card. Costume contest for more prizes. Event will
be Monday October 31st from 5:00 pm to 7:00 pm.
7. Offers? Payments starting from $199/mo, great savings, trick or treat event
 Conquest E-blast Template
CLIENT: AFFINITIV MOTORS
TITLE: COPY SAMPLE
COPYWRITER: Daniel Garcin
DATE: 10/21/2022

SUBJECT: Test Eblast Exercise

PRE-HEADER:

[INSERT LOGO/ADDRESS/PHONE #]

HEAD: Halloween Conquest Sales Event

[INSERT IMAGE: Jason Vorhees next to/inside a car (can substitute Jason for any
slasher movie character]
[ADD BURSTS: Free Candy for kids
Win a $200 gift card during your test drive]

SUB-HEAD: Test drive your next ride this Halloween and win a $200 gift card!

BODY:

[Conquest Cars] has a spooky plan to scare your doubts away this Halloween. Join us starting
at 5:00 PM for our Halloween special.

For the trick-or-treaters we’re offering a wide selection of candies and treats. For the adults we
have something else in mind.

Test drive one of our cars for a chance to win a $200 gift card, which you can use for the
purchase of any our cars/accessories. If you want any eldritch inspirations on your new car
check the offers below

--
SUBHEAD: Current Inventory Specials

[INSERT OFFERS]
--

CLOSING: Join us for our Halloween special and drive the car of your dreams for a chance to
earn a gift card so you can take it home!

[INSERT BUTTON: LEARN MORE]

[INSERT LOGO – TAGLINE]
Translation Brief
Please translate the following task.
 
1. Pickup English Task #: Please translate Halloween event e-blast
2. Pickup Spanish Task #: NA
3. Does your client prefer a specific Spanish dialect?  Translate for a Miami demographic.

Translation Template
CLIENT: AFFINITIV MOTORS
TITLE: COPY SAMPLE
COPYWRITER: Daniel Garcin
DATE: 10/21/2022

SUBJECT: Ejercicio Eblast traducido

PRE-HEADER:

[INSERT LOGO/ADDRESS/PHONE #]

HEAD: Concurso de Halloween

[INSERT IMAGE: El Santo (o algun personaje de terror) dentro/cercas de un auto]

[ADD BURSTS: Oportunidad de ganar una tarjeta de regalo de $200 USD con
prueba de manejo
Dulces para los niño]

SUB-HEAD: Haz tu prueba de manejo este Halloween y puedes ganarte una tarjeta de regalo
de $200 USD

BODY:
[Conquest Cars] tiene un plan para atterar tus miedos de un nuevo automovil. El 31 de octubre,
de las 5 de la tarde a las 7 tendremos un evento especial de Halloween.

Acude a nuestra planta con la familia para una prueba de manejo del auto que quieras. Uno
chofer suertudo se llevara a casa una tarjeta de regalo de $200 USD.

Para los ninos tendremos una variedad de dulces y regalos gratis para que se entretengan
mientras usted lleva su siguiente auto a dar una Vuelta a la manzana.

--
SUBHEAD: Recomendaciones de nosotros
[INSERT OFFERS]
--

CLOSING: Unete a nuestro evento de Halloween, prueba tu carro siguiente y diviertete con la
familia!

[INSERT BUTTON: MAS DETALLES]

[INSERT LOGO – TAGLINE]

------------------------------------------------
FB Static Ad | Creative Brief
 
 
1. Creative pickup? Pick up e-blast
2. SPEC Pickup? NA
3. Previous month’s version? See attached
4. Creative Theme and Sales Events? Halloween
5. Offer doc? Is it in the job with accurate disclaimers? NA
6. Will there be any retargeting ads? Yes

STATIC TEMPLATE
CLIENT: AFFINITIV MOTORS
TITLE: COPY SAMPLE
COPYWRITER: Daniel Garcin
DATE: 10/21/2022

TEXT (125 max characters): Come join us this Halloween! Test drive a car and you may earn a
$200 gift card! Also, we’ll be handing out free candy for kids.

[IMAGE DESCRIPTION:]
HEADLINE (22 max characters): Halloween Test Drive Contest

LINK DESCRIPTION (30 max characters): Join our Halloween Test Drive!
----------------------------------------
:30TV Script | Creative Brief
Please create a :30TV script for Affinitiv Motors. We want this to be a memorable Halloween script. Please
keep in mind :30TV scripts can only be 85 words in length for a fast read. Please only focus on the Audio side
for now.
 
1. SPEC Pickup Number: Pick up e-blast and static ad, this should belong to the same
campaing
2. Are there any examples or inspiration provided? https://www.youtube.com/watch?
v=RYWZgnPmcp8 inspiration. Please do add more dialog or voice over explaining offers to
make this more automotive retail for a local dealership. See attached examples for other
holidays we’ve done and preferred format
3. Audience: (subprime, affluent market, truck afficionados, any customer in
Orlando) Tampa Bay car buyers.
4. Creative Theme and Sales Events (4th of July, summer sale off, hard-sale, truck
month) Halloween
5. Preferred tone (funny, luxury, hard-hitting, retail, branding) Halloween humor
6. What offers do we need to include: Payments starting from $199/mo, great savings, trick or
treat event
7. Store Tagline/USP: Get more at Affinitiv Motors/Affinitiv Advantage
8. Do we need to include Talent: no
9. Do we need to include a Jingle: no
10. Do we need to Follow COOP/Compliance: no 
11. Is there any misc info need to include? (Special events, dates, charities, phone
numbers) There will be a trick or treat event for children with free candy. Adults test drive to
win a $200 gift card. Costume contest for more prizes. Event will be Monday October 31 st
from 5:00 pm to 7:00 pm.
12. Misc (does your client like/dislike anything in particular) 
 :30 Television Script Template
Client: AFFINITIV MOTORS
Title: COPY SAMPLE
Job #:
PU #:
Voice:
Words: Copywriter: Date
Audio Video