TECHNICAL ENGLISH FOR

ENGINEERS

1-2-B
Prof. MBA Mauricio J. Barrios Rodríguez
 MARKETING

SWOT CANVAS MODEL CUSTOMER PROFILE

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING

SWOT CANVAS MODEL CUSTOMER PROFILE

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING
Positive Negative
aspects aspects

Internal
Factors S What am
I good
at?
W What am
I not so
good at?

External
Factors Am I
prepared? O Can I face
it? T
 MARKETING

SWOT CANVAS MODEL CUSTOMER PROFILE

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 Facebook CANVAS Business Model
MARKETING

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING Facebook CANVAS Business Model

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING Facebook CANVAS Business Model

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING Facebook CANVAS Business Model

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 Facebook CANVAS Business Model
MARKETING

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING

SWOT CANVAS MODEL CUSTOMER PROFILE

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 BUSINESS MODELS
MARKETING VALUE PROPOSITION

VALUE MAP CUSTOMER PROFILE UCSM

 BUSINESS MODELS
MARKETING VALUE PROPOSITION

JOBS

Describe the things your customers are trying to get

done. A customer job could be the problems they are
trying to solve, or the needs they are trying to satisfy.

PAINS

Describe anything that annoys your customers before,

during, and after trying to get a job done. Pains also
describe risks.

GAINS

Describe the outcomes and benefits your customers

want. Some gains are required, expected, or desired
Prof. MBA Mauricio J. Barrios Rodríguez
CUSTOMER PROFILE
by customers, and some would surprise them
UCSM
 BUSINESS MODELS
MARKETING VALUE PROPOSITION

PRODUCTS & SERVICES

This is a list of all the products and services that provide the
Gain Creators and Pain Relievers on which the value
created is based.

PAIN RELIEVERS

Describe how exactly your products and services alleviate

specific customer pains. They explicitly outline how you
intend to eliminate or reduce some of the things that annoy
your customers.

GAIN CREATORS

Describe explicitly how you intend to produce outcomes

and benefits that your customer expects, desires, or would
VALUE MAP
Prof. MBA Mauricio J. Barrios Rodríguez
be surprised.
UCSM
 VALUE PROPOSITION BUSINESS MODELS
MARKETING
Show social
information Social
información
of their peers

Social Social
platform networking

Not enough
time
Ubiquity
VALUE
Prof. MBA Mauricio J. Barrios MAP
Rodríguez CUSTOMER PROFILE UCSM
 MARKETING

SWOT CANVAS MODEL CUSTOMER PROFILE

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 MARKETING

Prepare a SWOT analysis, Canvas and customer profile of a company you like. (you can
use information from a previous paper).

Realice un análisis FODA, Canvas y customer profile de una empresa que le agrade.
(usted puede usar información de un trabajo previo).

At the end of the class we will make presentations of

the work

Prof. MBA Mauricio J. Barrios Rodríguez UCSM