Marketing and Communications - Exam - International Business Management Institute

5/19/23, 7:04 AM Marketing and Communications - Exam | International Business Management Institute
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Marketing and Communications – Exam
Welcome to the course quiz!

Now it’s time to test your knowledge and get your course certificate. You will be able to
download your certificate after reaching a minimum score of 70%. You can retake this
quiz as often as you like if you do not reach this score.
Results
You have reached 7 of 10 point(s), (70%)
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Mark course as complete Restart Quiz View Questions
The four elements of the marketing mix are …
product, position, person, and price
product, person, promotion, and price
product, placement, profession, and price
D is correct
product, place, promotion, and price 0  MENU
Correct
SIVA stands for Solution, Information, Value, and …
Access
Action
Advertising
Administration
Correct
the consumer decision process includes the following steps:

• Need recognition
• Information search
• Evaluation of alternatives
• Purchase
• ________________
Post-purchase evaluation
Post-purchase behavior 0  MENU
Post-purchase information
Post-purchase formulation
Incorrect
What is the third stage of the product life cycle?
Decline Stage
Growth Stage
Maturity Stage
Introduction Stage
Correct
Which of the following terms does not describe a pricing strategy
Skimming pricing
Economy pricing 0  MENU
Differentiated pricing
Perceived-value pricing
Incorrect
A car manufacturer that only targets the premium segment of the car market is
following a…
Concentrated (niche) marketing strategy
Differentiated marketing strategy
Undifferentiated (mass) marketing strategy
Correct
The Ansoff Opportunity Matrix was created as a way to create growth strategies for
corporations based on markets and products. According to the Ansoff Opportunity
Matrix, there are ____ possible combinations.
4 0  MENU
4 as number correct
Incorrect
A customer value analysis (CVA) is a process used by businesses to determine…
The perceived value of their products or services from the customer’s

perspective.
The perceived value of their products or services from the business's perspective.
The perceived price of their products or services from the investor's perspective.
The perceived quality of their products or services from the supplier's perspective.
Correct
According to the BCG Matrix, a “dog” is a product that …
… has a high market share in a slowly growing industry. 0  MENU
… has a low market share in a slowly growing industry.
… has a high market share in a rapidly growing industry.
… has a low market share in a rapidly growing industry.
Correct
Perceptual mapping is a diagrammatic technique used by marketers in an attempt to …
… visually display the perceptions of shareholders and/or suppliers.
… visually display the perceptions of employees or potential candidates.
… visually display the perceptions of customers or potential customers.
Correct
Progress
97% Complete
Content
0  MENU
Course Home
 1. Introduction
 2. Understanding Customers
 3. Marketing Mix (4 Ps)
 4. Market Positioning
 5. Differentiation Strategies
 6. Pricing Strategies
 7. Product Strategies
 8. Modern Marketing Mix (7Ps, 4Cs, SIVA)
 9. Digital Marketing
 10. Case Study: Mercedes-Benz
 Marketing and Communications – Exam
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TERMS AND CONDITIONS PRIVACY POLICY LEGAL DISCLOSURE JOBS
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The name and emblem are registered trademarks and protected by the German Patent and Trademark Office
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5/19/23, 7:04 AM Marketing and Communications - Exam | International Business Management Institute

Marketing and Communications – Exam

Welcome to the course quiz!

You have reached 7 of 10 point(s), (70%)

DOWNLOAD YOUR PDF-FILE

Mark course as complete Restart Quiz View Questions

The four elements of the marketing mix are …

product, position, person, and price

product, person, promotion, and price

product, placement, profession, and price

product, place, promotion, and price 0  MENU

SIVA stands for Solution, Information, Value, and …

the consumer decision process includes the following steps:

Post-purchase behavior 0  MENU

What is the third stage of the product life cycle?

Which of the following terms does not describe a pricing strategy

Economy pricing 0  MENU

Concentrated (niche) marketing strategy

Differentiated marketing strategy

Undifferentiated (mass) marketing strategy

A customer value analysis (CVA) is a process used by businesses to determine…

The perceived value of their products or services from the customer’s

According to the BCG Matrix, a “dog” is a product that …

… has a high market share in a slowly growing industry. 0  MENU

… has a low market share in a slowly growing industry.

… has a high market share in a rapidly growing industry.

… has a low market share in a rapidly growing industry.

Perceptual mapping is a diagrammatic technique used by marketers in an attempt to …

… visually display the perceptions of shareholders and/or suppliers.

… visually display the perceptions of employees or potential candidates.

… visually display the perceptions of customers or potential customers.

 3. Marketing Mix (4 Ps)

 8. Modern Marketing Mix (7Ps, 4Cs, SIVA)

 10. Case Study: Mercedes-Benz

 Marketing and Communications – Exam

TERMS AND CONDITIONS PRIVACY POLICY LEGAL DISCLOSURE JOBS

Copyright 2023 © International Business Management Institute - Berlin, Germany.

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