DIGITAL MARKETING

LEARNING PATH
Get mentoring from top business experts and professionals in
search engine optimization(SEO), social media, pay-per-click,
web analytics, mobile, and email marketing. After completing a
digital marketing course, you will get a certification,
personalized coaching, and job support.
HIGHLIGHTS OF THE
Learning Path

80+ Hours of Online training

1:1 Mentoring

Career Service and Placement opportunity

Learn from Top Digital Marketers

Learn 12+ Tools

2000+ Certified Learners

Start Your Application

WHO ARE WE?
Board Infinity is a full-stack career platform for students and
jobseekers enabled by personalized learning paths, career coaches and
access to opportunities. Be it a career transition, your first job, campus
placements preparation or any career guidance. Board Infinity is a one-
stop solution to all your career needs.

Students Colleges Students

∞ ∞ ∞
Coaches Employers Employers

Coach and train college

Enable meaningful Connect talent to
students and provide
connections between the right
employers with
students and coaches. opportunities.
business ready talent.

MEET OUR CO-FOUNDERS

Abhay Gupta, Co-Founder Sumesh Nair, Co-Founder

SPJIMR, Mumbai SPJIMR, Mumbai
WHAT IS DIGITAL MARKETING?
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones,
display advertising,and any other digital medium. Digital marketing
channels are systems based on the internet that can create, accelerate,
and transmit product value from producer to the terminal consumer by
digital networks.

WHY TO DO DIGITAL MARKETING?

Ears up! 2022 Digital Marketing Industry will generate more than 20
Lakh jobs in India. Taking this opportunity we've built a Learning Path
where you’ll learn all the Digital Marketing skills which will help you
land a lucrative job in the industry. This Learning Path is built for career
aspirants who want to build a career in Digital Marketing from the
ground up.

This program equips learners with the key concepts and practical skills
to build a career in marketing in the digital age. Throughout the
program, learners will engage in problem-solving and analytical thinking,
gaining expertise in Facebook Marketing, Email Marketing, Search
Engine Optimization, Google Ads, Google Analytics, Social Media
Marketing, Content Creation, and Web Analytics. You’ll learn how to
create Email Campaigns and workflows and retargeting emails to get
sales lead for your product.

At the end of the course, you’ll work on three assignments, which will
give you practical exposure on how to handle social media profiles, how
to create and execute Ads on social media profiles and Google.
Additionally, these project will help you understand how to Segment
and target the consumer by positioning your promotions at the right
place. After this, you will also get a broader understanding of how to
analyze the results, measure success.
On top of that, you will get personalized career coaching session for
resume building and interview preparation. Get placement assistance
until you land your dream job.

OUR ACHIEVEMENTS

Best Employability Award 2020

SALIENT FEATURES OF THE
COURSE

Teaching assistance 40+ Hours of Hands-on

Assignments and Projects

Career Services and Lifetime Access to Latest

Placement opportunity Content, Blogs

Weekly Guest Sessions 24X7 Support through

and Workshops Discussion form

1:1 evaluations and

Doubt clearing Build your Softskills
sessions

WHO SHOULD TAKE THE

COURSE?
Any College Fresher Student, 0-4 Yrs Experience.
Bachelors, MBA Students, Admin and Sales Professionals
ABOUT THE COURSE

Fundamentals of 1
Digital Marketing week

2 Consumer -Live Projects

week Behavior -Case study

Live Projects- Social Media 2-3

Case study- Marketing week

4-6
Paid Advertising -Live -
week -Projects

Live Projects- Search Engine 7-8

Case study- Optimization(SEO) week

9-10 Search Engine -Live Projects

week Marketing(SEM) -Case study

Live Projects-
Web 11-12
Case study-
Analytics week
Hackathon-

13 Career Services &

week Placement Preparation Start Your Application
WHY BOARD INFINITY LEARNING
PATH?

vs
Board Infinity Other
Learning Path courses

More than 95% Course Completion Rate Less than 20%

Job Guarantee Cash Back (Current

Placement Services No
Placement Rate -> 85%)

Live Classes with Top

Yes No
Industry Experts

Yes Dedicated Student Mentor No

Yes 1:1 Doubt Clearing Sessions No

Yes 1:1 Placement Preparation No

Yes Live Projects & Hackathons No

Continuous Mocks, Viva and

Yes No
Feedback Sessions

Yes Personalised Course Structure No

Yes Industry Guest Lectures No

Yes Electives & Specializations No

Start Your Application

WHAT WILL YOU LEARN

Fundamental of Digital Marketing

As rightly said by Peter Drucker - “The aim of marketing is to

know and understand the customer so well that the product
or service fits him and sell itself.” Similarly, the module
“Fundamental of Marketing” is aimed to inform our learner
about the marketing concepts, building right strategies and
implementing output oriented plans. The concepts planned to
cover in this module are -
4P’s and C’s of marketing and their importance
STP of marketing and product mix
Competitor Analysis
Branding definition and concepts
Fundamentals of Digital Marketing and marketing
strategies
Marketing Funnels and Concept of CRM

Consumer Behavior

To market the product, the very first step any marketer ought
to know is to understand its customer segment. The concepts
planned to cover in this module are -

Definition of Consumer and types of Consumer Behavior

Evolution of Consumer
Different types of Markets
Study of Consumer Behavior
Explain Buyer’s journey
Social Media Marketing

As per the latest market trend, Social Media Marketing is

known to be the most trending job in the market, be it full
time or freelanced. And according to research, about 60% of
a company's business is influenced by its social media trend,
which includes the online reputation as well as online
marketing of the product through various media platforms.
The concepts planned to cover in this module are -

Social Media Marketing trends and its impact on

businesses
Online Reputation Management (ORM)
Affiliate Marketing
Digital marketing Auditing
Branding and Quality content
Viral Marketing and Influencer Marketing
Facebook and Instagram Marketing
LinkedIn Marketing
Youtube & Quora Marketing.
Search Engine Marketing(SEM)

Just like the definition of the title, the module is aimed to

teach our learners the techniques to increase the visibility of
the page on SERPs, ie Search Engine Result Pages. There are
various SEM platforms which help a digital marketer to
increase its visibility whenever a customer searches for the
particular product. The concepts planned to cover in this
module are -
Types of Ads and Campaign Building
Lead Generation and creating impressions
Ad auctions and Ad Policies
Bidding Strategies and Keyword Searches
Remarketing
Designing Landing Page

Paid Advertising

The core objective of Paid Advertising Module is to guide our

learners to understand the various means of digitally advertising
your Ads on live platforms. Learning the difference between
Organic and Inorganic traffic generation. Building the PPC
campaigns and broadcast your ads with high generated web
traffic. The concepts planned to cover in this module are -

Organic VS Inorganic Search

Content Creation strategies
Email Marketing
Creating Interactive and Engaging ADs on Social platforms
Introduction to SMS Marketing
Funnel Marketing
Search Engine Optimization(SEO)

As per the experts, the greatest advantage of mastering SEO

is it will help any individual to create pay free Ads on search
engines but to customize the target audience and boost the
sale. Also, SEO is just not about improving the search engine
result, but to create a better experience for users visiting the
website. The concepts planned to cover in this module are -

What is SEO?
On-page Vs Off Page and ropes of Technical SEO
Keyword Analysis
SEO Analytics and Content Optimisation
Website Performance and Website Architecture
Link Building and Link Valuation
Google Tag master
Webmaster tool
Web Analytics

Implementing campaigns isn't enough, tracking them to

decipher performance is a must. In this module, you will learn
how to analyse the results of the campaigns executed, usage
of google analytics and report generation. The concepts
planned to cover in this module are -
Web analytics Basics
Conversion Rate Optimisation Techniques
Google analytics
Content Performance Analysis
How to create customized reports, insights and action
points.
Goal planning and goal implementation
A/B Testing and Attribution Modelling

Career Services and Placement Preparation

Your technical knowledge sounds but you are not getting a job
offer, Wonder why? It may be because of your lack of soft
skills. This module will guide you in building your soft skills. It
will also help you in creating and maintaining your portfolio,
how to search for jobs along with tips for cracking interviews.


Career
We Service
provide 1:1and Placement
placement Preparation
coaching in a series of sessions

Role Clarity

Knowledge Check

Project Assignment

Project evaluation and Development

Resume Building

Mock Interview

Start Your Application

TOOLS YOU WILL BE LEARNING

Start Your Application

PROJECTS

Consumer Research

Build Social media campaign

SEO optimization

Start Your Application

PROJECTS

Build demo Facebook ads

Google ads

Email Marketing Campaign

Start Your Application

OUR COACHES

ALTAMASH ASLAM RICHA CHOPRA

Senior Manager, Ad Sales,
Digital Experience, Disney India
Tata AIA Life Insurance

PRAFUL JAIN MALAVIKA ISSAR

Lead - Digital Marketing &
Marketing Manager,
Research, Google
iSchoolConnect

MILAN MODI ASHWINI DESAI

Account Controller
CEO,
(Group Head),
DDigital Tree
Madison World

Start Your Application

WHAT OUR CERTIFIED STUDENTS
SAY ABOUT OUR COURSE?

Board Infinity has exposed me to a new

career opportunity of Digital Marketing
Course. With the online learning facility, I
could complete my course seamlessly at
convenience and with such great teaching
techniques.
Vedant Sharma Digital Marketing Executive, Knorex

The online workshops, live projects, doubt

clearing sessions with impeccable
experience of handling students coaches
provided major value is my experience
with Board infinity. I'd recommend them
with my full heart and belief. Rather than i
say they are not teaching, they are training
for our life time.
Abhi Nandan

Book a call with An Alumni

CAREER TRANSITION OF
OUR LEARNERS

SHARVARI DETHE NIRANJAN TEMBE JYOTI DWIVEDI

DR BABASAHEB AMBEDKAR RONAK ADVERTISING
MBA/PGDM TECHNOLOGICAL UNIVERSITY
System Programming Customer Relationship
Management

SONY LIV ACCENTURE ANDROMEDA

Digital Marketing Digital Marketing Digital Marketing

Book a call with An Alumni

WHAT OUR CERTIFIED STUDENTS
SAY ABOUT OUR COURSE?

The whole Digital Marketing Course was

structured very well. It was nice to learn
from a few different digital marketing
coaches since it felt like I was learning each
topic from an expert who has specialized in
that domain. Even during this lockdown
situation, I was able to find a digital
marketing internship at rosebazaar.in with
the help of the Board Infinity Learning Path.
Sanat Mandi
Digital Marketing Intern, Rozebazaar

Read Full Story

Due to covid and the job market being

severely hit, getting the desired job is
extremely difficult. My passion lies in digital
marketing with a sprinkle of analytics and
took an online learning path at Board
Infinity. I cannot thank the placement team
from Board Infinity enough who set up many
interviews for me and helped me get a good
job at Andromeda.
Prerana Ramteke Social Media Manager. Andromeda

Read Full Story

Book a call with An Alumni

CAREER TRANSITION OF
OUR LEARNERS

PRERANA RAMTEKE WILSON FERNANDES ANSHULIKA SINGH

B.COM SPORTS MGT. B.SC

ANDROMEDA APNA PAISA ANDROMEDA

Social Media Marketing SEO Email Marketing

Book a call with An Alumni

WHAT OUR CERTIFIED STUDENTS
SAY ABOUT OUR COURSE?

I completed a digital marketing course from

broad infinity. I was taught by digital marketing
coach Mukund Matta. And he is one of the
best teachers I have ever met in my entire life.
They offer special training for placements and
got a job as an email marketer at Andromeda.
My suggestion would be only one - just listen
to your coach, practice whatever you are
taught by picking up internships and projects.
Anshulika Singh
Email Executive, Andromeda

Read Full Story

Board infinity helped me to learn new skills

and to know about career opportunities in
digital world. The ease with which tutor
help us to understand the concepts in very
ruminative. They helped me to add on my
opportunities in this very competitive
market with great ease
Ayushi Joshi

Book a call with An Alumni

CERTIFICATES

As a part of this program, we will help you achieve below

mentioned courses -

Start Your Application

200+ POTENTIAL
RECRUITERS

Start Your Application

PROGRAM FEE WHICH ENSURES
YOU WIN IN ALL SCENARIOS

With Board Infinity vs With Other Pure

Income Share Agreement

You pay your fee in At least 15% of your

two parts salary for 3 years.
1) Training fee as (Let’s consider you get
50,850 a job of 6 Lacs which
2) ISA Fee as 42,000 means you will pay
~6,356 Rs for 3 years,
that is ~2,25,000 Rs.)

You get job on your own

Rs 50850 (Do not use the Rs 2,25,000
79% Cost Saving placement service)

Rs 92,850 You get job through us Rs 2,25,000

59% Cost Saving

Start Your Application

COURSE FEE AND REGISTRATION
(A) Training(i)
(Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.)
₹50,850 + 18% GST (29% OFF)
₹70,000

Duration of the
Weekly How to Register
Course
Commitment
4 months + 2 months Call at +91-8879654341 or
placement training 10 to 12 Hours mail us at
connect@boardinfinity.com

EMI Income Share

Payments Mode
Agreement (ISA)

Credit/Debit Card, 1 Year

no cost EMI
Bank Transfer or
Cheque

Start Your Application

/ Boardinfinity