Somya Khandelwal +91 8527215338

Assistant Marketing Manager

somya.khandelwal76@nmims.edu.in
Age - 27

An MBA graduate from NMIMS, Mumbai with a specialisation in Marketing, and Commerce graduate from
Jesus and Mary College, Delhi University. A highly motivated, go-getter and proficient at team-work. Open
to new challenges & learnings to create a positive impact & accelerate professional growth.

PROFESSIONAL EXPERIENCE
Xiaomi India Pvt. Ltd. , Bangalore Apr'19- Present
End-to-end responsibility for product and brand marketing for budget and mid-premium portfolio across mobile
handset business
Spearheaded the launch of 10+ smartphones, including the flagship Redmi Note series, generating revenue of
500cr per month
Ownership of go-to-market strategy (GTM) for new product launches and 360-degree marketing
communication for the assigned portfolio across ATL/ BTL/Digital touchpoints based on key consumer insights
Led the GTM of the recently launched Redmi Note 12 series. Delivered 8mn+ search volumes and overall close
to 2mn views of the launch live stream, contributing to breakthrough sales for the product
Accountable for the overall budget of all the marketing initiatives based on close monitoring of the brand P/L
Managing the PLC (Product life cycle) of the portfolio and devising sustenance marketing plans accordingly
Managing internal and external stakeholders for the timely implementation of marketing campaigns
Responsible for tracking and analyzing the effectiveness of marketing campaigns to drive ROI

INTERNSHIP
Amway, Delhi Apr'18- Jun'18
Conducted a detailed study of the Indian beauty herbal market to understand competitor's positioning
Strategized a 360-degree launch campaign for Amway’s new beauty range- Attitude Herbals
Adjudged as one of the top projects and shortlisted for presentation to the CEO and the Executive Committee

Foodpanda, Mumbai Aug'18- Sep'18

Assisted the sales team on the field to get new restaurants on board for the Foodpanda platform

Himalaya Wellness Company, Mumbai Oct'18- Nov'18

Performed competitor analysis and handled the on-field sales operation of a premium brand to formulate a
strategy for increasing the sales

EDUCATION
Narsee Monjee Institute of Management Studies, Mumbai Jun '17- Mar '19
MBA- Marketing | CGPA- 2.55/4

Jesus and Mary College, Delhi University Jun '13- Apr '16
B.Com (Hons) | Aggregate- 74.35%

10th & 12th, CBSE- Amity International School, Delhi Jun '07- Mar '13
CGPA- 9.2 (10th) | Aggregrate- 95% (12th)

TRAININGS & PROFICIENCIES

Completed certification in Google Ads Fundamentals
Completed certification in Online Marketing Foundations by LinkedIn

SKILLS
Brand Marketing ATL & BTL Marketing Digital Campaigns
Influencer Marketing Social Media Marketing Business Development