ADDIS ABABA MEDICAL AND BUSINESS

COLLEGE
UC: UTILIZE SPECIALIZED COMMUNICATION
LEVEL IV

PRE BY JALETO S.
Communication
- (from Latin commūnicāre,
meaning "to share" )
Communication is the act or process
of using words, sounds, signs, or
behaviors to express or exchange
information or to express your
ideas, thoughts, feelings, etc., to
someone else
◼ Verbal Communication
◼ Nonverbal Communication
◼ Written Communication
◼ Visual Communication
◼Verbal Communication

✔Sounds
✔words,
✔ language
✔speech
 Speaking is an effective way of
communicating and helps in expressing
our emotions in words.
Four (4) Types
1.Intrapersonal Communication

-extremely private and restricted to

ourselves.
Four (4) Types
2. Interpersonal Communication
-takes place between two individuals
and is thus a one-on-one conversation.
Here, the two individuals involved will swap
their roles of sender and receiver in order to
communicate in a clearer manner.
Four (4) Types
3. Small Group Communication
This type of communication can take
place only when there are more than two
people involved.
Four (4) Types
3. Small Group Communication
Here the number of people will be
small enough to allow each participant
to interact and converse with the rest.
Press conferences, board meetings,
and team meetings are examples of
group communication
Four (4) Types
4. Public Communication
This type of communication takes
place when one individual addresses a large
gathering of people. Election campaigns
and public speeches are example of this
type of communication.
◼Nonverbal Communication

✔Tone of the
voice
✔Touch
✔Expressions
Nonverbal communication manages to
convey the sender's message without
having to use words.
 Symbols and sign language are also
included in nonverbal communication.
Body posture and language convey a lot of
nonverbal messages when communicating
verbally with someone.
Folded arms and crossed legs are some of
the defensive nonverbal signals conveyed
by people. Shaking hands, patting and
touching, express feelings of intimacy.
 Facial expressions, gestures and eye
contact are all different ways of
communication. Creative and aesthetic
nonverbal forms of communication include
music, dancing and sculpturing.
◼Written Communication
✔Letters
✔Personal Journals
✔E-mails
✔Reports
✔Articles
✔Memos
 which the message of the sender is
conveyed with the help of written words.
 .
written messages can be edited and
rectified before it is communicated
to the receiver.
is form of communication encapsulates features of
visual communication as well, especially when the
messages are conveyed through electronic devices
such as laptops, phones, and
. visual presentations
that involve the use of text or words.
◼Visual Communication

Movies and plays

Video clips
Television Shows
Visual communication also involves
the transfer of information in the
form of text, which is received
through an electronic medium such
as a computer, phone, etc.
Icons and emoticons are a form of
visual communication. When these
icons are used in a public place,
phone or computer, they instruct
the user about their meaning and
usage.
he greatest example of visual
communication is the World Wide
Web which communicates with the
masses, using a combination of text,
design, links, images, and color.
All of these visual features require us
to view the screen in order to
understand the message being
conveyed.
⮚the source, or where the
information or idea comes from;

⮚the message, which is the

information or idea that is
communicated;

⮚ the channel, which is the way the

message is transmitted;

⮚the receiver, who is the person for

whom the message is intended.
Any communicator must consider
all four elements carefully, as they
all contribute to effectiveness. In
considering each of these
elements, the questions that follow
provide a useful check-list.
- What information does the receiver
want or need?

- What information can he make use of?

- How much does the receiver already

know about the particular topic?
-What attitudes does the receiver
hold concerning the topic?

- Should these attitudes be

reinforced, or should an attempt be
made to change them?
What will be the most effective way
of sharing the information?

- What are the characteristics of the

message? Does it need a visual
presentation?
Is it necessary to show movement or
detailed actions (in which case, film,
video or a demonstration will be
needed)?
If a permanent, accurate record of
detailed information is required, the
information should be in written or
printed form.
-
- What channels are available to
the receivers? Do they see
newspapers? Can they read? Do
many of them have radios?
- What are the receiver's
expectations?
What should the content be? A
balance must be achieved
between what the receiver wants
to know and what the source feels
the receiver ought to know.
-
- What form should the message
take? In other words, how can the
message be put into the words,
pictures or symbols that the
receiver will understand and take
notice of?
 Where will the information come from?
- Has information from the source
proved reliable in the past?

- How credible is the source in the eyes

of the receiver?
 Where will the information come
from?
- Has information from the source
proved reliable in the past?

- How credible is the source in the

eyes of the receiver?
A good communicator listens
more than he speaks.

80% - Listening
20% - Talking
Four keypoints of
communication
1. If you want to
convince others
with a message,
convince them
that you are a
good Person and
that you know
what you are
talking about..
2. Use words that
your audience will
easily understand
and remember
3. Speak direct, in
a conversational
way for a better
communication.
4. Move away from egocentrism
The most important in effective
communication is to know the
following:
WHO you are communicating
with
WHAT you are communicating •
WHY what you want to achieve
WHEN you will communicate the
issue
HOW you will communicate the
issue