Week 2 :

Lesson 1

a. Define what is communication.

b. Identify the various communication modes and how they help in expressing
one‘s communication intent.
c. Distinguish the difference between and among the communication modes.

Communication

Communication can be defined as the process of transmitting information and

common understanding from one person to another (Keyton, 2011).

The word communication is derived from the Latin word, ― “communis”, which means
common.

In our everyday living, for a communication to be effectively transmitted, elements of

communication must be present and these include
a. Speaker
b. Message
c. Receiver
d. Channel
e. Feedback
f. Communicative Situation
Communication is the process of sending and receiving messages through verbal or
nonverbal means, including speech, or oral communication; writing and graphical
representations (such as infographics, maps, and charts); and signs, signals, and
behavior. More simply, communication is said to be "the creation and exchange of
meaning."

All creatures on earth have developed means in which to convey their emotions and
thoughts to one another. However, it's the ability of humans to use words and language
to transfer specific meanings that sets them apart from the animal kingdom.

Types of Communication According to Mode

a. Verbal-Non-Verbal Communication

The Verbal Communication is a type of oral communication wherein the message is

transmitted through the spoken words. Here the sender gives words to his feelings,
thoughts, ideas and opinions and expresses them in the form of speeches, discussions,
presentations, and conversations.

The effectiveness of the verbal communication depends on the tone of the speaker,
clarity of speech, volume, speed, body language and the quality of words used in the
conversation. In the case of the verbal communication, the feedback is immediate
since there are a simultaneous transmission and receipt of the message by the sender
and receiver respectively.

The sender must keep his speech tone high and clearly audible to all and must design
the subject matter keeping the target audience in mind. The sender should always
cross check with the receiver to ensure that the message is understood in absolutely
the same way as it was intended. Such communication is more prone to errors as
sometimes the words are not sufficient to express the feelings and emotions of a person.

Nonverbal communication is the transfer of information through the use of body

language including eye contact, facial expressions, gestures and more. For example,
smiling when you meet someone conveys friendliness, acceptance and openness.
Everyone uses nonverbal communication all the time whether they know it or not.
Nonverbal communication is dependent on seeing and analyzing physical movements
as opposed to verbal communication, or the use of language to transfer information
through written text, speaking or sign language.
Effective communication calls for the blending of these two types. One cannot be
separated from the other. For example, door-to-door sales persons who demonstrate
product knowledge can only be effective if they know how to properly punctuate what
they say with proper gestures and facial expressions. Their communication with the
customer begins upon greeting him/her with a welcoming smile then assessing
customer needs and answering customer queries enhanced by gestures and a friendly,
happy and pleasant disposition. It is through this mode that sales pole with excellent
communication skills are able to provide the best information needed, by that means
convincing the client to patronize their products.

b. Visual Communication

Visual communication, on the other hand, is the type of communication that uses
visuals to convey information and/or messages. Some examples are signs, symbol,
imagery, maps, graphs, charts, diagrams, pictograms, photos, drawings or illustrations,
and even various forms of electronic communication.

Visual communication now occupies an important place in any work environment. For
instance, during presentations, instructors, managers, doctors, lawyers, legislators and
the like use visuals to transfer data into digestible information. Very likely, they have
greater success in catching the attention of the audience making the latter easily recall
the information. What makes visual communication even more advantageous is that it
makes use of technology that provides apps (applications), videos and images that
rely less on the printed word making presentations more interesting. This leaves a
powerful effect on the audience and prospective clients. Speakers/presenters should
be mindful of the content of their presentation since wrong and irrelevant information
may lead to miscommunication. Likewise, they should pay attention to graphic
elements, such as position, color, size, shape and orientation as all these play an
important role in the presentation of slides. Audience size should be considered as well
when preparing slide presentations or other forms of visuals.
Types of Communication According to Context

In this sub-section, context in communication is referred to as composite of people

interacting with each other.

a. Intrapersonal Communication

The Latin prefixes intra - means within or inside. Intrapersonal communication then
means talking to oneself. Some label it as self or inner talk, inner dialogue. Psychologists
call it with other names such as self-verbalization or self-statement. Intrapersonal
communication can be defined also as communication with one’s self, and that may
include self-talk, acts of imagination and visualization, and even recall and memory
(McLean, 2005). You read on your phone that your friends are going to have dinner at
your favorite restaurant. What comes to mind? Sights, sounds, and scents? Something
special that happened the last time you were there? Do you contemplate joining
them? Do you start to work out a plan of getting from your present location to the
restaurant? Do you send your friends a text asking if they want company? Until the
moment when you hit the ―send button, you are communicating with yourself.

b. Interpersonal Communication

Interpersonal communication is the interaction and exchange of information between

two or more people. This can be verbal and/or non-verbal communication.

Interpersonal Communication came to being when men began to exchange ideas

and thoughts to one another. Interpersonal Communication is a kind of communication
in which people communicate their feeling, ideas, emotions and information face to
face to each other. Interpersonal communication is not only about what is said and
what is received but also about how it is said, how the body language used, and what
was the facial expression.

Please access file in the LEAP.

Degorio,V.(2019). Purposive communication: Integrated learning resource material version 1.0
– 2019.Retrieved from https://pdfcoffee.com/purposive-communication-7-pdf-
free.html#Victoria+Degorio

Nordquist, R.(2019). What is communication?The art of communicating and how to use it

effectively. Retrieved from https://www.thoughtco.com/what-is-communication-1689877

https://businessjargons.com/verbal-communication.html

Indeed Editorial Team.(2020). Nonverbal communication skills: Definition and

Examples.Retrieved from https://www.indeed.com/career-advice/career-
development/nonverbal-communication-skills

Biqiri,G.(2018). Key interpersonal communication skills you need to improve.Retrieved from

https://virtualspeech.com/blog/interpersonal-communication-skills

https://www.communicationtheory.org/interpersonal-communication/

https://www.edrawsoft.com/benefits-of-visual-communication.html